You can include shortened URLs in your social posts.

You can include shortened URLs in your social posts.

06.Sep.2021

For social media buffs, every character counts. But it's not always possible to fit everything you want to say in the number of characters allowed per post on sites like Twitter and LinkedIn.

 

When that's the case, link shorteners can help you stay within your character limit while also ensuring your followers can see where they're headed when they click on your post. They do this by making long URLs into shorter ones. This is easy with Bitly, which is free to use . All you have to do is paste a long URL into the box provided without worrying about how many characters are being used up by its address—Bitly does the math for you. The service will then give you a short alternative so you can fit more information in your post.

 

This is especially handy when you have to include a link in your social media posts. For instance, if one of your LinkedIn contacts sends you an article she thinks would be useful for you, you might want to share it with other contacts on the professional network. But if you were limited to 700 characters, what should you do? Just paste the link into Bitly's box and cut down on unnecessary words so you can get across any important hashtags or keywords without sacrificing valuable space .

Bitly makes this process simple for both Twitter (140-character limit) and LinkedIn (700-character limit). It also works well with Facebook (139-character limit) where users are allowed to post 79 characters in their updates plus a link. Bitly will also shorten URLs for Tumblr (500-character limit), Pinterest (55-character limit) and Google+ (100-characters).

 

If you're already using a service like Buffer to schedule your social media posts, try bit.ly/buffer . This feature integrates with the app so when you add a link in your message, the short URL will automatically be added without having to copy and paste from another site. A shortened URL can boost engagement by up to 300% according to research from Outbrain, which owns several link shorteners including bit.ly .

Though most social networks have character limits that require Bitly's services, there are a few they don't cover , such as Instagram (no limit), Google+ (100-characters) and Reddit (no limit). However, if you're using these networks to share content, the likelihood is that your audience is already comfortable with reading long posts.

 

Article summary: If you're adding a link to your social media posts and it's going over the character limit, use bitly as a URL shortener so you can include all of the information people need to know about it without sacrificing valuable space.

Editorial interjection: This article may be freely copied/redistributed verbatim as is either complete or in part as much as no edit is made and authorship/copyright information remains intact without alteration. Articles must however be published only under CC-BY . Attribution to original authors required.

 

Article background information [to use as knowledge, not to be copied verbatim]: Every social media network limits the number of characters you can include in your posts. Twitter and LinkedIn have the shortest character limits at 280 and 700 characters, respectively, so if you need to squeeze a link or an extra hashtag in one of your posts, link shorteners can help you stay within the limit.

Image source: https://www.flickr.com/photos/ryancbrooks/4903135935 under Creative Commons Attribution 2.0 Generic license (reuse allowed) http://creativecommons.org/licenses/by/2.0/. Image has been cropped for size purposes.

Article summary: If you're adding a link to your social media posts and it's going over the character limit, use bitly as a URL shortener so you can include all of the information people need to know about it without sacrificing valuable space.

Editorial interjection: This article may be freely copied/redistributed verbatim as is either complete or in part as much as no edit is made and authorship/copyright information remains intact without alteration. Articles must however be published only under CC-BY-SA . Attribution to original authors required.

Image source: https://www.flickr.com/photos/miguelb under Creative Commons Attribution 2.0 Generic (reuse allowed) http

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