Wrapping it all up #bitly

Wrapping it all up #bitly


So now you know the details, here’s a quick recap:

If your business plan includes getting people to click on ads and spend money, it’s safe to assume that they need to be very clear about what they are going to get in return – no hidden costs, easy payment methods – simple! Target demographics can also play a big part – age group and gender for example.


You must have something of value or an ongoing service for customers or users if you want them to pay. This might not be immediately obvious from the traditional thinking around product design - there tends to be a correlation between price tags and quality... But this is often wrong with regard to digital products. They tend not only lack physical attributes but there is also a huge potential for what is called "customer lock" which refers to the fact that it can be very hard or expensive to switch to another product.


The higher price doesn’t necessarily mean a better service – you have to research your competitors and take careful consideration of their pricing model, as well as how they advertise themselves, before you start selling. There are numerous factors involved but it can seem counter-intuitive at first – so long as the product has value and the customer feels that they are getting something in return, there is no right or wrong price. Not only do these things help prevent people from failing but they also lead to more users who will continue using your app/service. If this sounds daunting, fear not. There are plenty of ways to avoid the pitfalls!


Pricing models are one of the most important parts of your business plan. There are so, so many ways to approach it and very little consensus between experts. Know what you’re good at, focus on that, be honest about the amount of time you’ve put into getting things just right and then feel free to experiment with different approaches until you find what works for you. It may take weeks or even months but music is about enjoying yourself right? The journey is almost as exciting as reaching the destination!


Last but not least - make sure that once users have paid for your product they know exactly what to expect in terms of customer service. A mobile app doesn’t always need a huge team behind it in order to be successful but there should at least be a plan for how issues will be dealt with and any potential questions answered.

The call to action is "start selling" - all the information provided, whether it made sense or not, was sufficient enough that you can start selling something. Maybe this means a product, a service, a business idea - whatever it may be it's clear that if someone didn't follow through then they likely don't know what steps to take next. If all of this information is new to the reader though... who really knows? But providing them with some sort of direction would have been better than leaving them hanging without anything else to do.


If you’ve been following this series from the beginning, now is a good time to review your notes. If you’re just joining us now then here are the links to each of the sections:

How do you plan a mobile strategy?

What about monetization?

Don’t forget customer service!

Wrapping it all up…

If there wasn't a call to action in this article for people who have followed along so far, I would feel as though this could easily be further proof that even past articles can prevent future readers from being able to carry out things they'd need to understand before being able to utilize any of these concepts. Having said that though... what's stopping someone from just going through the motions and learning as they go?

The unfortunate truth is that if someone were to read this article in a place where it wouldn't be beneficial for them, then they won't have anything helpful to take away from it. They would likely read through whatever was written here and not really get much of anything because at this point they haven't been able to find what they're looking for.

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