URL shorteners are a great way to share long links. A link shortener, such as Google's goo.gl, is a simple web service that takes a long URL and returns a shorter one with tracking parameters at the end of the string. Many times people will want to post an article from another website onto social media sites like Facebook or Twitter, but they do not have enough space in their post to include the entire link. In this case it would be better for them to use a URL shortener instead of formatting the link themselves.
It can help hide your identity on certain websites which might not want you there for some reason by hiding your full IP address while keeping your basic information intact. For example, if you're banned from a particular subreddit on Reddit, you can enter the URL to another page and it will appear as if you're not coming from an IP address which has been banned.
URL shorteners also allow for quick access to specific destinations with one simple click of the button. For example, Twitter allows users to check out their most recent tweets via t.co rather than by typing in twitter.com/username into their browser's address bar every time they want to see what they've posted recently.
URL shorteners allow for exact tracking of how many clicks your links receive and where those clicks came from, allowing for specific targeting of certain audiences that may be interested in viewing your content based on geographical or other demographics such as age or gender.
URL shorteners may also be more efficient than certain other methods of sharing links, such as embedding them directly into your email body. If you want to share a link with someone via email but do not have the full size to include it in the message itself, you can simply send them a shortened version of your URL and they will still be able to access that same exact thing on the web. For example, if an e-commerce business wants to send out an advertisement for their store's sale prices via email but does not have enough space to list all of the discounts themselves, they could set up some kind of automated system where when someone clicks on their shortened link it automatically schedules their entire advertisement email campaign updating each time a new link is clicked. At the end of the day they will be able to look at things like how many people visited which specific products and how much money each product was responsible for making their entire campaign a success (or perhaps a bust).
URL shorteners allow you to share links on social media that can't be posted in their entirety. Instead of sharing "www.theverge.com/2014/12/9/7343749/google-inbox-update" with your friends, you could shorten it by using https://goo.gl/Eoqh2B instead. This allows others to see your original post while including a shortened link so that they don't have to go through too much effort to find what you wanted them to see.
URL shorteners make it easier for people to share your link without messing up the original destination URL. If someone is sharing an article, they can share a link with https://goo.gl/eXa0C5 at the end of it, which will allow readers who click on their post to see exactly where they got their information from while still allowing them easy access to the same thing. This makes it more likely for people to act on whatever promotions or sales that might be mentioned in your blog or article as well as increase clicks towards whatever original website you were trying to refer traffic towards.
Short URLs are also useful if you want users that aren't logged into any social media site to view a link, as they can still do so by simply putting in the domain name without having to deal with those pesky username and password fields. For example, if a website is linking to a page on their website which requires a user login but don't want it showing up as "www.website.com/usernamespassword" every time someone goes there, they could shorten it using https://goo.gl/HqS8ja or some similar short code that users who aren't logged into said site will be able to easily decipher and access instead of being thrown off completely from frustration by all of the additional text that doesn't quite fit into what they're trying to read.
In order for you to have an easier time finding where you originally shared a particular link, a URL shortener can be used to store the shortened version of your links indexed by their destination so that it is always easy for others to find your posts even if you have since moved or deleted the original post. This way you will still have access to all of the information you've shared in the past and people who might want to learn more about whatever promotion or sale you're talking about will also be able to see what got them there in the first place.
In some cases URL shorteners may be preferable from other types of sharing methods such as embedding media into an email which could make it difficult for people with limited space on their device's hard drive to view whatever content it might contain (especially if it is a video or audio file). Instead of sending people videos and pictures directly, you could send them a link with https://goo.gl/DU5mwF or something similar instead so that they can easily click on the link and view how great your website might be in the eyes of others before committing to downloading anything for themselves.
This allows users to track which ad campaigns are working best based on what type of traffic they're getting from each one. When someone clicks on an advertisement, there's no incentive for them to buy whatever product it is promoting unless they actually cared about what was being advertised in the first place. They might just be trying out things because they were curious or otherwise indifferent towards clicking on the advertisement. By using a URL shortener you can see how many people are clicking on what links and which ad campaigns are working best based off of the number of people that follow your link to whatever site or resource it is linking to.
However, there are also some downsides to using a URL shortener instead of simply posting the original link like you might normally do. For instance, if somebody clicks on an advertisement then leaves before actually checking out whatever website it was linked to, they will still end up following the link back even if they never intended to do so in the first place. This will make it seem like your ad campaign has better results than it actually does because there's more traffic coming the same source even though none of
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