Why use a URL shortener?

Why use a URL shortener?

13.Sep.2021

There are a lot of good reasons to use a URL shortener if you’re going to be sharing a link. If you’re linking to a specific page buried deep on your website, or are using UTM parameters to track your visitors, you might find yourself wrestling with a lengthy URL.

Sharing links on social media is also another great reason for using one. The ideal social media post has the link displayed prominently, allowing anyone who sees it to easily click through and visit your site.  

 

You can either create custom URLs that contain long strings of characters—which looks bad when shared—or use an external service like Bitly which will quickly shorten them for you. It's pretty easy to started by checking out Bitly Pro , which gives you access to bit.ly, along with several other tools for better tracking and optimization.

 

URL shorteners like Bitly are also great for creating marketing campaigns that track your visitors behavior through URL parameters—which can be easily integrated into email newsletters or drip campaigns . This reduces the need to create individual links for every customer. Instead of giving them a long string of random characters, they’ll get something simple like this: http://bit.ly/julypromo

Bitly also has their own Analytics dashboard , where you can see all kinds of data about how people are using your URLs; both in terms of clicks and geographic location. You get nice graphs that show you what months get the most traffic, and which regions have the most visitors from particular countries.

 

URL shorteners aren’t just for website owners. Got a Twitter account? Bitly is a great tool to check whenever you receive a link in a tweet . It will let you see at glance how many times it's been clicked before, giving you some insight into the kind of engagement your tweets are getting. If click throughs seem low, maybe try adding an image or quote to your post next time.

This article was originally posted on Bitly Pro Blog . Reprinted by permission.

Original Article Title: Why Use A URL Shortener? (Bitly Blog)   © 2017 Bitly, Inc. All Rights Reserved ---- IAC Publishing CO, LLC

 

 

Why use a URL shortener? There are a lot of good reasons to use a URL shortener if you’re going to be sharing a link. If you’re linking to a specific page buried deep on your website, or are using UTM parameters to track your visitors, you might find yourself wrestling with a lengthy URL. Sharing links on social media is also another great reason for using one. The ideal social media post has the link displayed prominently, allowing anyone who sees it to easily click through and visit your site. You can either create custom URLs that contain long strings of characters—which looks bad when shared—or use an external service like Bitly which will quickly shorten them for you. It's pretty easy to started by checking out Bitly Pro, which gives you access to bit.ly, along with several other tools for better tracking and optimization. URL shorteners like Bitly are also great for creating marketing campaigns that track your visitors behavior through URL parameters—which can be easily integrated into email newsletters or drip campaigns. This reduces the need to create individual links for every customer. Instead of giving them a long string of random characters, they’ll get something simple like this: http://bit.ly/julypromo Bitly also has their own Analytics dashboard, where you can see all kinds of data about how people are using your URLs; both in terms of clicks and geographic location. You get nice graphs that show you what months get the most traffic, and which regions have the most visitors from particular countries. URL shorteners aren’t just for website owners. Got a Twitter account? Bitly is a great tool to check whenever you receive a link in a tweet. It will let you see at glance how many times it's been clicked before, giving you some insight into the kind of engagement your tweets are getting. If click throughs seem low, maybe try adding an image or quote to your post next time. This article was originally posted on Bitly Pro Blog . Reprinted by permission.

Title: Why Use A URL Shortener? (Bitly Blog) © 2017 Bitly, Inc. All Rights Reserved - IAC Publishing CO, LLC

 

Why use a URL shortener? There are a lot of good reasons to use a URL shortener if you’re going to be sharing a link. If you’re linking to a specific page buried deep on your website, or are using UTM parameters to track your visitors, you might find yourself wrestling with a lengthy URL. Sharing links on social media is also another great reason for using one.

The ideal social media post has the link displayed prominently, allowing anyone who sees it to easily click through and visit your site. You can either create custom URLs that contain long strings of characters—which looks bad when shared—or use an external service like Bitly which will quickly shorten them for you. It's pretty easy to started by checking out Bitly Pro, which gives you access to bit.ly, along with several other tools for better tracking and optimization. URL shorteners like Bitly are also great for creating marketing campaigns that track your visitors behavior through URL parameters—which can be easily integrated into email newsletters or drip campaigns. This reduces the need to create individual links for every customer. Instead of giving them a long string of random characters, they’ll get something simple like this: http://bit.ly/julypromo

Bitly also has their own Analytics dashboard, where you can see all kinds of data about how people are using your URLs; both in terms of clicks and geographic location. You get nice graphs that show you what months get # ra

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