Why taking care with your short links is important

Why taking care with your short links is important

13.Sep.2021

When you’re sharing content online, especially as a brand, people will judge every aspect of what you are putting out there. From the hashtag you used, to your bio profile – and yes, even to the way the link looks. So in order to get the most out of a social post, you should take a few extra seconds to think about how your link will look when sharing it with other people.

Why? Well, for starters, it’s been proven to increase click-through rate significantly. Here are our stats and here’s Bitly’s. But there’s also additional brand awareness and trust factors coming into play. When people share branded short links on their different networks (Facebook/Twitter/LinkedIn etc.), it becomes a subtle reminder to their audience that you exist.

But apart from those reasons, looking good is its own reward! So why not look as professional as possible with your links? There are services that can help you do that by creating custom short links for you – and here’s where Bitly comes in. By using our tool, people will see your branded link design when sharing it on social media channels.

Here’s a before-and-after comparison of what a simple twitter post looks like with and without a custom link:

On the left is the Twitter card preview with a normal Bitly link (as seen if someone clicks ‘details’). On the is the same link with a custom short link designed by Bitly. You can see how much more professional this tweet looks!

If you want to try it out for yourself, here’s what you need to do:

1. Go to bitly.com and create yourself an account if you don’t have one already (it takes less than 30 seconds)

2. Design your own link with any theme or colours you like, using our fancy paintbrush feature

3. Copy the shortened link in the clipboard icon on the top right corner of your screen  

4. Paste it into your social post or website when sharing content online

5. Sit back and enjoy the extra activity resulting from people clicking through to see your new custom link

So you see, it’s really easy to create a beautiful looking link. And remember, the same goes for email too! People will judge your entire company based on how professional your emails look. Don’t undersell yourself by using just plain text links in your messages - use something that looks good instead.

Do you want more examples of what other people have created? Take a look at the Bitly Solutions page , where marketers are designing creative shortlinks for different industries. You can get inspired there!

And that’s all for this blog post. We hope you learned something new today and will start creating gorgeous looking links right away!

Let us know how it goes :)

End article.

Background information: People will judge every aspect of what you are putting out there when sharing content online, especially as a brand. From the hashtag you used, to your bio profile – and yes, even to the way the link looks. So in order to get the most out of each social post, you should take a few extra seconds to think about how your link will look when sharing it with other people.

Why? It's been proven to increase click-through rate significantly ( here are our stats and here's Bitly's ). There're also additional brand awareness and trust factors coming into play. When people share branded short links on their different networks ( e.g., Facebook/Twitter/LinkedIn etc.), it becomes a subtle reminder to their audience that you exist.

But apart from those reasons, looking good is its own reward! So why not look as professional as possible with your links? There are services that can help you do that by creating custom short links for you – and here's Bitly in play. People will see your branded link design when sharing it on social media channels.

Here's a before-and-after comparison of what a simple twitter post looks like with and without a custom link: On the left is the Twitter card preview with a normal Bitly link (as seen if someone clicks 'details'). On the right is shown the same link with a custom short link designed by Bitly. You can see how much more professional this tweet looks!

If you want to try it out for yourself, here's what you need to do: 1) Go to bitly.com and create yourself an account if you don't have one already (it takes less than 30 seconds). 2) Design your own link with any theme or colours you like, using our fancy paintbrush feature. 3) Copy the shortened link in the clipboard icon on the top right corner of your screen . 4) Paste it into your social post or website when sharing content online. 5) Sit back and enjoy the extra activity resulting from people clicking through to see your new custom link So you'll see it's really easy to create a beautiful looking link - and remember, the same goes for email too. People will judge your entire company based on how professional your emails look. Don't undersell yourself by using just plain text links in your messages - use something that looks good instead.

Do you want more examples of what other people have created? Take a look at the Bitly Solutions page, where marketers are designing creative shortlinks for different industries. You can get inspired there! And that's all for this blog post - we hope you learned somethin g new today and will start creating gorgeous looking links right away! Let us know how it goes :)

Background information: When people share branded short links on their social networks (e.g., Facebook/Twitter/LinkedIn.), it becomes a subtle reminder

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