URL shorteners make it easier to share and manage long URLs. This is especially true when sharing URLs on micro-blogging platforms, or in mobile messaging applications.
URL shorteners can also help you control how people find your content via search engines and social media sites like Twitter and LinkedIn. Search engine crawlers may have a tougher time crawling through long URLs than they do with shortened versions of those same URLs. It’s the same idea as hiding keywords in an article to rank for them – but if you use URL shorteners, this won’t be seen by the crawler because the link isn’t visible! Using a URL shortener could give you an advantage over other websites that are ranking for the same keyword.
Another benefit of using a URL shortener is that they make URLs more readable. URLs are often long and difficult to read or remember. However, since shortened URLs are easier to recall, you could see an increase in traffic to your site as users share the links through social media sites like Twitter and LinkedIn, their blogs, etc. Another way you can use URL Shorteners effectively is by creating Bitly accounts for all of your websites or services. You can then connect each of these accounts with one another so that every link created on Facebook gets automatically posted to Twitter. It doesn’t take much time at all! If you think about it, this will save countless hours in adding links across different platforms or writing new posts on your blog to share on other sites.
Finally, if you ever wanted to use a URL shortener as an easy way to track how many clicks your links are generating, this is probably the most popular reason people use them. All you need to do is put a piece of code (like Google Analytics) on your website and every link will be tracked automatically! No more logging in and manually adding links or trying to figure out where that traffic is coming from – now it’s all right there for you. Take some time now and set up your tracking options so all of those hours back-and-forth between Twitter and Facebook can finally end!
Article summary: In this article we discussed why using a URL shorteners makes URLs more readable, saves time with social media and blogging, allows you to track clicks easily, and makes sharing URLs easier.
Article conclusion: If you are not using a URL shortener yet for your links, now is the perfect time to start! You can use any number of URL shorteners that are available today. The best idea is to choose one that works seamlessly with all of your platforms so there isn’t any wasted time trying to figure it out. To find the best fit for you just take some time to look at all of the options out there. Also make sure you let us know which URL shortener you decide to go with in the comment section below!
An example would be like this (without the article text):
Title: Why Should You Use a URL Shortener?
Why should you use a URL shortener? This is one of the most common questions I get asked every day. Here are some reasons why you should be using a URL shortener today!
1) Easier to share and manage URLs
2) Control how people find your content via search engines and social networking sites like Twitter and LinkedIn
3) Makes URLs more readable (a must on micro-blogging platforms!)
4) Allows you to track clicks easily by setting up Google Analytics code on your site, or any other tracking platform that you choose
5) Using it saves time with blogging, so all of those back-and-forth tweets can be used for other things
6) Allows you to use one shortener across all platforms so there isn't any wasted time in doing it
If you aren't using a URL shortener yet, now is the perfect time! This article will help you find the best fit for you whether it's Bitly, Goo.gl Google URL Shortener, or another great option out there. Please drop us your favorite choice in the comments below! - Noelle Reynolds ([email protected])
- Google doesn’t like when you mention it by name, so choose another word in place of “Google” in the last sentence.
- If you are using a tool or service that your readers may not be familiar with, make sure to explain what it does before getting into the article text. For example, if you write an article about how to use Unsplash.com , then before diving into the meat of it hold off on the explanation until after the social sharing part at the end. This way your reader can decide whether they want to click through to read more before tackling something new.
2) How do I create my article?
- Once you have the article structure in place, it’s time to write! The best idea is to start with an outline of your points so you are familiar with what you are trying to get across before starting. Whether it's thoughts on product launches or how-to articles on programming languages, make sure there is a logical flow between each point so your readers don't get lost. A simple bulleted list of 5 - 7 key points will do for this. If you're using another article template here are some specific tips that may help:
When writing about SEO use the advanced SEO tips , then link out at the end of your article to any site that you mentioned in the article. That way Google will see all of the links and will like you more. - Now that we know why we should be using a URL shortener, what is the best choice for us? Let’s take a look at some of the options available:
- Tip: Don't forget to include your social sharing at the end! This helps increase your engagement with your readers, and could lead to new subscribers or other traffic.
3) How do I add images to my article?
- Adding images not only improves your click through rates; it also breaks up blocks of text if you're writing an article without much structure. The best practice here is to choose images that are related to whatever point you are trying to make. If you're not sure how it relates, try an image search on Google Images to see if there's anything you can use.
- For the images, we’re going to take a look at several good choices depending on what type of article you're writing:
If your article is about how to do something using technology then Pexels and Unsplash are great options for free high quality images that work perfectly for this type of thing. If you'd like to find premium ones for whatever reason, check out Pixabay .
If there isn't much structure in your article, such as when ranting or sharing personal stories , then Pexels and Unsplash again are great choices. The same goes with blog posts written by people who aren't professional writers . It's okay if they are not the best written articles in the world, because these sites offer royalty-free images that don't require attribution. If you want to go with something a little different check out Death to Stock Photos , which is also an excellent one for non-professional photos.
This article wouldn't be complete without mentioning stock photo subscriptions . The ones I recommend most often are: Shutterstock and Adobe Stock (formerly Fotolia). They both have similar price points and excellent quality. Some of my favorite photographers and other contributors on there include:
- Tip: When picking images, think about what your audience will see when sharing the article on social media too! Make sure it looks good big so people can appreciate it when it comes up in their feeds.
- Whether you're writing articles about technology, finance, sports, or even lifestyle and fashion; the bottom line is that you need to make sure your images are high quality and related to what you're writing about. This helps you increase engagement with your readers, as well as rank higher on search engines like Google for whatever it is you're looking to promote.
4) How do I publish my article? - The easy answer here is: we’ll use Medium . But how does this play into SEO and social sharing?
- Search Engine Optimization (SEO): There's a certain structure to follow when publishing something on the 'net so your content can be found by people looking for information related to whatever it is you're talking about. When you publish something on Medium, Google sees this as an added bonus to whatever content you've published since they usually have someone who knows what they are doing writing the articles there.
- Social Media Sharing: This one should be rather self explanatory, but I'm going to explain it anyway. With Medium's built in social sharing options , whenever someone shares your article on Facebook or Twitter it will link back to your original article that was published on Medium.
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