Why Shorter URLs Are Better

Why Shorter URLs Are Better

21.Sep.2021

Why would you want to shorten URLs? Short URLs are easy to type, they look nice, and most importantly for marketers, they will help you rank higher in search engines.

You probably already know that “keyword stuffing” isn’t the way to go when creating content because it can result in being banned from search results or being penalized by Google (or other search engines). You might be thinking, “This doesn’t apply to me; I only use my target keywords naturally. There is no reason I should go through all of this trouble.”

However, you should still consider shortening your URLs not only for the sake of rankings but because people like them better too! Shorter links are easier to share and link back to, they look cleaner and more professional in screenshots and articles, and they can reduce the amount of characters needed in your meta-descriptions.

For example (and not very impressive), if you shorten a URL that is 973 characters long with TinyURL, it will shrink down to only 55 - which is 82% shorter! Not only that, but the tiny link looks much nicer than the original:

https://www.yahoo.com/tech/973-characters-can-kill-your-search-rankings

And here’s an example of an even longer original URL: https://blog.kissmetrics.com/unethical-seo/<nowiki>*</nowiki>

When shortened, the tiny URL is only 44 characters long: https://blog.kissmetrics.com/unethical-seo/

As you can see, this could help reduce the number of characters used in your meta descriptions and titles by a decent amount while still retaining everything important - not to mention it will look cleaner and more professional in screenshots!

Everyone knows that since “Content is King”, the internet has become an extremely competitive space where it seems like everyone is trying to grab their target audience’s attention and gain rankings and conversions (and sales). It’s no secret that small tweaks here and there can make a big difference for marketers; long gone are the days of keyword stuffing and other spammy tactics.

For example, if you were to test changing the “00” in your Amazon affiliate links to “0″ (zero), it could make a huge difference for conversions - even though Amazon might see zero difference (in terms of money) between the two link types.

However, with many content creators looking for ways to grow their online presence or increase their revenues by trying out new things on their websites, there are still some power users who heavily rely on old, outdated tricks that often result in negative user experiences - like using extremely long URLs that feel like they can go on forever. Like I mentioned before, these URLs look messy and unprofessional and just don't seem as trustworthy as shorter ones.

At the end of the day, it can always help to take a look at some examples to see how these tactics work (or do not work) before trying them yourself. So here are seven reasons why you should consider shortening your URLs:

#1 - Search engines prefer shorter URLs because they have less content that needs indexed to rank well in search results.

Even if your website is high quality overall, search engines need to know all about it in order for it to realize this. Keyword stuffing will result in being banned from rankings or being penalized by Google, so URL shorteners are perfect because there is no reason you should go through all of this trouble. It also helps reduce the amount of characters needed in your meta-descriptions.

#2 - As you know, short and to the point is always better when it comes to sharing links on social media platforms like Facebook, Twitter, Google+, etc.

If your link hasn’t been shortened yet (or if it has just one or two words), then that might reduce the number of times people click on it or share it with their friends for whatever reason because they think that the description doesn’t have enough value in it. It is much more impressive if you can get your message across within a few characters rather than having to fill up boxes with useless text. This also goes for any social media site where space is limited so be sure to keep this mind!

 

#3 - You can use these short URL services for tracking and analytics purposes.

In the past, you would have to add parameters to your link when using a URL shortener so that it can track everything from clicks, views, conversions, etc. Tracking tool will be essential if you’re a marketer or site owner because otherwise you won’t know who is going where on your site and what they are doing once they land there.

#4 - Shorter URLs will help increase your conversion rate by up to 18%.

You might not think that it will make much of a difference in terms of revenue with only an 18% improvement in conversion rates but this could still mean quite a bit of extra income coming into your business, especially if you are running an online store.

#5 - It will make your entire site seem more credible because it’s much cleaner and easier to read.

This is one of the biggest reasons why sites like Instagram or Pinterest keep their URLs so short; people often think that shorter URLs mean lower quality content but this isn't true at all (unless you're doing something fishy). If anything, shorter links can be seen as being better because they are less spammy looking. This could also have a positive impact on your rankings because over time search engines might see that Google+ has linked to your site without having to use any parameters in the URL, which would then increase trustworthiness among searchers looking for trustworthy content.

#6 - You can easily add custom tracking parameters without having to make your URLs longer.

If you want to take things even further and let Google Analytics know which location each visitor came from (for example: US, UK, South Africa)? The only way to do this is by either using a separate URL shortener for each one or by manually adding the parameters from scratch. If you go with the latter option then it will be pretty much impossible for users to quickly share links across their social media profiles because few people actually have that kind of time on their hands!

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