Images are a huge part of the user experience. They also help with your website’s search engine rankings. Let's take a look at why images are important for SEO.
Analyst reports indicate that over 50% of all digital data created has some kind of image or video component to it, and when you consider how much content is posted on the web every day in the form of articles, blog posts, status updates, tweets ,and videos--it’s no wonder that images have become such an integral part of the modern user’s online experience.
Why You Need Images on Your Site
It goes without saying that people love to share pictures, so there needs to be somewhere they can do so. No matter how interesting your articles and blog posts may be, they need to be supplemented with pictures in order to catch users’ interest and get shared.
Images also provide a more complete user experience than text or videos alone, which is why photo-sharing sites like Pinterest and Instagram have become such huge hits over the past several years: photos help sites grab and hold people's attention much better than text can on its own.
The Image Optimization Factor
In terms of SEO, images are an important factor for your site because search engines recognize them as unique pages you should get credit for having. In addition to indexing them properly, if you use image sitemaps , you assure that all images on your website get crawled, not just the ones linked to from text.
Google has said that there are some kinds of images that can help improve your site’s rankings , but they haven’t gone into specifics. This is because Google wants sites with strong overall content -- strong enough to be found organically through users searching for whatever it is they need--to have good image results as well.
From an SEO standpoint, you want to make sure that all your images are optimized so you can get the most out of them. The best way to do this is by using descriptive file names and alt tags for all your images so search engines know what they are and can index them properly.
like with text content, you want to make sure that your images are keyword-optimized. When you upload an image to your website, write a description and give it a name that includes targeted keywords . For example:
Not only will this help with SEO (sooner or later), but it will also increase the chances of users finding, sharing, and clicking on them. A picture is worth 1,000 words, so don’t underestimate its value!
If you have any questions about how to include images in your site's search engine optimization efforts , contact us today. We can help you with everything from content creation and photo editing to tracking keyword rankings and tweaking code. Call 888-601-5359 for more information.
A picture is worth 1,000 words, so don’t underestimate its value! If you have any questions about how to include images in your site's search engine optimization efforts , contact us today. We can help you with everything from content creation and photo editing to tracking keyword rankings and tweaking code. Call 888-601-5359 for more information.
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Title: Why Images Are Important for SEO (Reprint)
Background/Expertise: This article was originally written by Drake Busch of Bitcatcha.com -- an online marketing agency specializing in pay--click management, web design, social media marketing, graphic design, SEO, copywriting and more.
Summary of Original Article: People love images on the web -- they’re a huge part of what makes social-sharing sites so popular. As with all content you publish to your website, images also play an important role in your site's search engine optimization efforts. In this article, we’ll look at why images are important for SEO and how to optimize them.
Keywords: "Why Images Are Important for SEO," "image optimization," "photo sharing sites."
Summary of Reprint Article: There is a good reason why social-sharing sites like Pinterest and Instagram have become so popular over the past several years. People love sharing pictures, so they need a place to do so. In addition to catching users’ interest, image content also complements text content well on most web pages -- especially if they’re properly optimized. Because search engines recognize all images on your site as unique pages you should get credit for having, using image sitemaps assures that all images get crawled.
Some kinds of images can help improve your site’s search engine rankings, but Google has said that their algorithm doesn’t use image recognition to rank sites. This may be true for text content, but since people are so likely to share images online, they want to make sure these pictures are indexed properly in case someone searches for them using keywords. That is why there are several best practices you need to follow when including images in your overall SEO plan:
Optimize all images when uploading them to the website by giving each one a name and description that includes targeted keywords . For example: “American flag waving in wind” or "Road sign that indicates how many miles are between cities."
Use alt text for each image that includes keywords . For example: “American flag waving in wind.” Search engines often show these descriptions to users when they can’t find a picture, so it is better if your description matches the content on the page. This will make your website more search-friendly and increase its overall usability.
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