Why Does URL Structure Matter?

Why Does URL Structure Matter?

19.Sep.2021

It's a common misconception that if your website URL looks like this:

 

https://www.mysite.com/mypage.html

that it will appear as one page in search results with "mysite.com" appearing as the unique, brandable domain name and "mypage.html" being ignored. In fact, Google recognizes the hierarchy of a URL and knows where each part of a URL begins and ends – including file extensions such as ".html". So, yes – Google is going to see your "/mypage" folder on ".../www/..." as two separate pages – "/www/" and "/mypage/", essentially creating three different pages for your site that you have to manage with unique content. The more important question is, does that matter?

 

URLs don't impact your site's ranking in Google or other search engines. Google has stated on its Webmaster Central blog: "We do not treat the contents of your website as a 'signal' for where to rank your site." Our own experience shows that Google and Bing do not use specific folder/directory names as an input for their algorithms or rankings. So, there isn't really any excuse not to name your folders and pages with proper and human-friendly titles – after all, it makes them easier to find! A URL like this:

https://www.mysite.com/about/index.html

will be recognized by search engines as one page… but it doesn’t make your website look professional and it doesn't make it very easy for users to navigate either!

 

Read the full article on www.searchenginejournal.com: Why Does URL Structure Matter? - Search Engine Journal

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▶ ▶ Organize your blog posts in folders A folder is a container used by some operating systems for containing other objects, such as files and other folders. It can be compared to a directory, which is similar but limited in comparison as directories cannot contain disks or network storage devices as it only contains references to these nodes so they appear as if they were part of its structure You could label your online portfolio folder as "portfolio" and inside it create subfolders for each project: /portfolio/illustration-jobs/

...your portfolio folder will contain illustrations jobs subfolder with all the projects you've done for clients or your favourite editorial illustration blog 😉 ▶ ...or use tags Tags are like keywords - they're used for grouping posts together. Similar to how you might tag friends in Facebook by their interests (movies, travelling etc.), you can also tag your blog posts using relevant words that describe what it is about (e.g.: "training", "health" etc.). You could then find them later on by tagging each blog post with multiple tags so they appear in various categories even if you eventually delete the main category it was assigned to before. So for example, if I create a post about healthy eating & cooking and I'm going to share it on my blog and social media accounts, I would: 1. Tag it with healthy & cooking 2. Tag it with food 3. Tag it with recipe 4. Tag it with health/fitness 5. Tag it with low carb 6. And finally tag it with weight loss 🙃 That way this post will appear among other recipes in the recipe category but also in the category for low carb recipes or healthy eating & cooking or just general healthy tips! By using multiple tags related to your topic, you allow readers to find your blog posts using several keywords - which is great for SEO since Google will be able to see all of the keywords people are using to search for something related to what you've shared! ▶ Use categories alongside tags Categories are used to group posts together. This is important for SEO - since Google will be able to see that people are searching for keywords related to your content, you want it to show up when they search on them. So if someone has a blog about entrepreneurship and they share their favourite books about business & leadership, they would tag each post with entrepreneur/leadership instead of just book or book title so it appears in more than one category, making their blog more visible when people search for something related! Tags + categories = 💪 ▶ Use the right URL structure When publishing online resources like tutorials or online courses (e.g.: YouTube videos, Udemy courses etc.) make sure're using the right URL structure or it can ruin your SEO efforts! You want to make sure that when sharing online resources on your blog, you're using the right URL structure. A URL (Uniform Resource Locator) is a reference (an address) to any resource available on the Internet and most of the times we share them in link format like this: https://www.youtube.com/watch?v=VZoZrZ-3kCQ ...which would lead people who click on "play" straight to the YouTube video's page where they could leave a comment, for example. The thing with Google is that it can see all of these different keywords which are being shared - so if someone types in something related but you're using a URL structure that's not relevant or taking them to a page where they can't find what they're looking for, it will make you look bad and affect your rankings & search engine results!

▶ Be descriptive with URLs What I mean by being descriptive is using keywords in your URLs so people know exactly what they're going to get when clicking on the link - for example: new-bloggers-guide-to-SEO.html instead of just new-bloggers.html which would take them to a homepage of a blog about SEO but there isn't any content yet so chances are they won't stay around for long... 😅 It's best to include words related to the topic you're sharing inside the URL so Google can see that people are searching for things related to your content and get a better idea of what it's all about. ▶ Keep URLs short One thing I've seen bloggers do which confused me at first is having really long URLs with many words inside them... 😅 Like, why would you want to make everything so complicated?! Instead of having something like: http://www.myblog.com/seo-tutorials/how-to-do-SEO-for-beginners/32 … It's best to keep your URL as simple as possible! So when SEO blogging, use keywords in your blog post titles and tag the post with relevant tags but also include the main keyword you're targeting in the URL (without any extra words). See more examples below!

▶ What Makes the Perfect Blog URL? When sharing online resources on your blog, make sure you're using a direct link to what you want to share. Or use a landing page - this will depend on if it's a free or paid resource. Below are examples of how I structure my URLs for each type of post: D omain : www . ninaelyse . com / topic-name/

Example 1: How-to guides & tutorials domain: www.ninayse.com/tutorials Example 2: Freebies & courses website domain: http://www.ninayse.com/freebies Example 3: Blog posts domain: www.ninayse.

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