Why did Google stop supporting Goo.gl? #matchurl

Why did Google stop supporting Goo.gl? #matchurl

11.Oct.2021

Google has stopped supporting its URL shortening service Goo.gl, in favor of a new tool called Firebase Dynamic Links.

The online ad giant announced the move on Wednesday at Pubcon , an internet marketing conference in Las Vegas.

Google said it made the changes in response to how people use the internet . Its new tool, Firebase Dynamic Links, is more flexible than Goo.gl and lets site owners redirect users on mobile apps rather than just desktop websites.

URL shorteners are helpful to web users because they let them type fewer letters when opening links that otherwise would take longer to navigate to since they are long and complicated -for example, http://www-935.ibm.com/. URLs can also contain characters not found on typical keyboards, such as those for foreign alphabets and symbols.

URL shorteners create a shorter web address for users to remember and type in. While they often start with the popular "http://" prefix used by all website add resses, many ultimately lead to other websites or computer servers that host content. That's because Web addresses are not that different from postal addresses, which specify where things are located on Earth. Instead of street names and city blocks, these internet links point to server farms and data centers around the globe.

Goo.gl URLs include a string of letters and numbers that give a rough idea of where the link will take you – let's say somewhere near Atlanta, Georgia – but it does not reveal specific content on that website. Goo.gl addresses were designed to be easily copied and pasted into other software or social media posts, similar to how you can share someone's email address with a blind carbon copy (bcc) list of other people.

Google said site owners using its new tool will be able to track how many users arrive at their websites after clicking on the shortened links thanks to information available in analytics software like Google Analytics . "This also gives these companies greater insight into where their users are coming from," wrote product manager Aravind Krishnaswamy of Google Firebase .

"Dynamic Links work across Android, iOS and the mobile web, so they're reliable for distributing links regardless of which platform your app is installed on." However, "Google Analytics isn't available to all Firebase Dynamic Link users yet," he wrote.

Furthermore, Google will continue to support Goo.gl for existing links and won't be shutting down the service any time soon, according to USA Today . So while Firebase may quickly win the war for companies whose apps target mobile users , Goo.gl still has a place in web history even if it is on a fast-track out of favor. [ARTICLE END]

Article summary:

                -Google announced it would no longer support its URL shortening tool Goo.gl in favor of a new tool called Firebase Dynamic Links at an internet marketing conference in Las Vegas called Pubcon on Wednesday, October 11th 2017

        .

                -The online ad giant said it made the changes in response to how people use the internet . Its new tool, Firebase Dynamic Links, is more flexible than Goo.gl and lets site owners redirect users on mobile apps rather than just desktop websites.

                -Google noted its new tool will be able to track how many users arrive at their websites after clicking on the shortened links thanks to information available in analytics software like Google Analytics . "This also gives these companies greater insight into where their users are coming from," wrote product manager Aravind Krishnaswamy of Google Firebase .

                -Although Goo.gl URLs still have a place in web history even if they're on a fast-track out of favor, Firebase's rise in popularity may quickly win the war. [ARTICLE END]

NOTES:

                -Informational/Explanatory & Opinion combined together into a paragraph to keep things simple and easy to read.  One or two sentences explaining what Google has done or changed would be helpful because obviously it's going to send shockwaves through the marketing world. This is also a fact based article thus opinion should not be included.

        -The reason why Goo.gl is on its way out is due to how people use the internet , thus I believe this would make an interesting quote for the title of the article if put correctly (I couldn't think of anything catchy). The rest of the title is basically a summary of what's in the article.

                -The quote from the Google product manager makes it clear that Firebase will be beneficial to companies an example would help; "This gives these companies greater insight into where their users are coming from," wrote product manager Aravind Krishnaswamy of Google Firebase .

ARTICLE MESSAGE: Goo.gl URLs were designed to be easily copied and pasted into other software or social media posts, similar to how you can share someone's email address with a blind carbon copy (bcc) list of other people. By that measure, they have been useful for more than 10 years until Google announced that it would no longer support its URL shortener tool in favor of a new tool called Firebase Dynamic Links at an internet marketing conference in Las Vegas on Wednesday, October 11th 2017. The online ad giant said it made the changes in response to how people use the internet . Its new tool, Firebase Dynamic Links, is more flexible than Goo.gl and lets site owners redirect users on mobile apps rather than just desktop websites. Google noted its new tool will be able to track how many users arrive at their websites after clicking on the shortened links thanks to information available in analytics software like Google Analytics . "This also gives these companies greater insight into where their users are coming from," wrote product manager Aravind Krishnaswamy of Google Firebase . Although Goo.gl URLs still have a place in web history even if they're on a fast-track out of favor, Firebase's rise in popularity may quickly win the war. Goo.gl URLs will continue to work for the time being and any existing shortened links won't break , but Google didn't come right out and say how long that would last.

NOTES: -Google has made it clear that Goo.gl URLs aren't going away immediately so people would need to alter their current ways of using them for this reason added.

-"This also gives these companies greater insight into where their users are coming from," wrote product manager Aravind Krishnaswamy of Google Firebase . I think this is an important quote because it makes it clear that Firebase is not only beneficial for companies but will also give them insight into how people use their products.

-Firebase's rise in popularity may quickly win the war because Goo.gl has been around since 2008 and is an important online marketing tool (especially when it comes to social media such as Facebook, Twitter and Pinterest) however Google announced that they're no longer supporting its URL shortener tool. Therefore I believe this would make a good quote for the article if it's put in the right context. -A clue could be given to what Goo.gl was used for (sharing links across multiple platforms), then mentioning why Firebase is more flexible than Goo.gl . If there had to be an opinion about one being better than another that could go

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