Why Branded Shortlinks are so Useful

Why Branded Shortlinks are so Useful

28.Sep.2021

How do you like using shortened links to drive traffic and branding? With shortlinks, you can easily track clicks and conversions. There’s no doubt that this type of link has benefits over the common URL because it allows you to see which domain/website is sending clicks and where they go.

Before we look at other benefits, first let’s define what a branded shortlink is: A shortened link with your business name as part of the destination web address. This means that instead of typing in tinyurl.com/y8gmk4jr , you only have to type in y8gmk4jr .

As I mentioned earlier, there are several reasons why people use these types of links:

 

It’s like a stepping stone to your website: Shortened links can help you gain followers and fans. Just imagine how many people will visit your page if they click on your shortlink and it leads them directly to posts or content that interests them?

And you won’t be the only one benefitting: Your brand awareness also improves because of the increased traffic. This is especially true if you use branded shortlinks in email signatures, ebooks, infographics, etc. You can easily track clicks and conversions: If you want data about every click that goes through your shortened link then set up conversion tracking with Google Analytics .

You can also see who clicked on your links by using Bitly's comprehensive analytics package which provides you with a ton of valuable information. You can compare social media performance: If you are using the same link across different platforms, now you don’t have to worry about whether it is working or not.

 

You’ll know exactly which social platform is performing better for your brand.

Read more athttps://www.matchurl.com-shortlinks-why-theyre-useful/184499/#MY0Xu3gj86fVUbJL.99

Long Article Background Information [to be used as knowledge, NOT to be copied verbatim]: A shortlink gives you more space for including content in social media posts helps drive brand recognition and awareness. Also, having a link is one way of being able to track which posts are doing well, but only if the user who clicks on it actually follows it through to your website or web page.

Short URL Article Background Information [to be used as knowledge, NOT to be copied verbatim]: A shortlink gives you more space for including content in social media posts helps drive brand recognition and awareness. Also, having a link is one way of being able to track which posts are doing well, but only if the user who clicks on it actually follows it through to your website or web page.

 

Note that shortened links do not hurt your SEO - Matt Cutts says that "Shortened links still pass anchor text and page rank. Since shortened links get shared more often, there is an added SEO benefit from this greater exposure."So having a short link is one way of being able to track which posts are doing well.

 

In the past it has been advised to use Bitly for creating shortlinks because they provide a comprehensive analytics package that helps you see who clicked on your links and where they were used most. Furthermore, Bitly updates its own internal link tracking when other major services change their code--no need to wait for new tracking code or worry about broken links!

 

Bitly also offers free analytics if you shorten 5 or fewer links each month - if you want analytics above that number then paid plans start at $30 per month.Although using a short link is a great tool for social media, there are some limitations. For example, if the user pastes your shortlink into an email or instant message, that person will have to go through a tinyurl redirect first.

 

Despite this drawback, it’s better than not having a shortened link at all! It is also important to note that Google said in a Webmaster Help video that Bitly and Goo.gl don’t hurt your SEO because they use 301 redirects - most shortened links do this anyway.There are several reasons why people use these types of links:

Read more at https://www.matchurl.com-shortlinks-why-theyre-useful/184499/#MY0Xu3gj86fVUbJL.99

 

1) To make it easier for users to share your content on social media platforms - e.g. by allowing them to click a shortlink within their Twitter feed, or LinkedIn status update, etc.

2) Shortlinks are useful for tracking where your links have been used -- this is especially true if you decide to use the same link across different social media posts/content because then you'll know exactly which platform is performing better for your brand.

3) You can also track conversions more easily if you set these up with Google Analytics on shortened links using Bitly's comprehensive analytics package -- you will be able to see who clicked on your links and where they were used most. Furthermore, Bitly updates its own internal link tracking when other major services change their code -- no need to wait for new tracking code or worry about broken links!

 

4) If you're concerned with your organic rankings, I have some good news for you: Shortened links do not hurt your SEO. As Matt Cutts says in this video, "Shortened links still pass anchor text and the page rank. Now, that's as long as the link uses 301 redirect, which most of them do. But since shortened links get shared more often, there is an added SEO benefit from this greater exposure."

So having a short link is one way of being able track which posts are doing well.

 

5) You can also use these types of links to track conversions more easily if you set up with Google Analytics on shortened links using Bitly's comprehensive analytics package -- you will be able to see who clicked on your links and where they were used most. Furthermore, Bitly updates its own internal link tracking when other major services change their code -- no need to wait for new tracking code or worry about broken links!

 

6) These are also great tools for social media because it is easier for users to share your content on social media platforms - e.g., by allowing them to click a shortlink within their Twitter feed, or LinkedIn status update, etc.

 

7) For example, Bitly offers

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