Where Do Sales Come From? #bitly

Where Do Sales Come From? #bitly

19.Oct.2021

Interesting question!

The answer, however, is a bit complicated. To start with the simplest explanation, sales come from one of two places: your own site or someone else's. From the perspective of our marketing efforts here at Bitly, it would be great if all of our users came to us first whenever they wanted to share a link. With that in mind, this post will provide an overview on how people are using Bitly to drive traffic back to their website and answers to why it matters for you as marketers.

__ Sales coming from social sites - This means that these users have shared content hosted publicly on websites like Facebook, Twitter, LinkedIn and Pinterest onto their own profiles/pages/groups any additional tracking parameters attached via 'Custom URL' from bitly.com __

__ Sales coming from source sites - This means that these users have shared content hosted privately on websites like Medium, Amazon or any other service which allows you to create a short link. The only way for this traffic to be tracked is if the user clicks directly from their notification email upon publishing and includes 'bitly.com' as a referrer source in the link they share with friends/followers using Facebook or Twitter. __

How can I tell what type of links people are sharing?

If you go into your Bitly dashboard and click into one of your links, it's easy to see where your links are originally shared with details on the site it was published onto along with any additional tracking parameters that may have been attached at the time of sharing.

It's also important to note, when users share on Twitter and Facebook, they typically add additional characters/words on top of their URLs which do not pass through our link shortener. This means it is nearly impossible for us to know where these links originated from without having direct access to view source of each user who shared a link on any given social media channel.

The next step is understanding how many clicks come from where

If you have direct access to your analytics platform, it's important understand the following key metrics. We typically see these ratios when our users share with us:

__ From social sites - number of shares / total number of clicks

__ From source sites - number of clicks / total number of shares

What do I need to know about sharing links on Twitter?

As mentioned previously, there are two ways Bitly links can be shared on Twitter. The first way is by directly clicking on a shortened link shared by someone else (i.e. not created by you or anyone in your company) and includes 'bitly.com' as the referrer site; this will pass on an additional referral parameter to Twitter which Bitly can track on its end. The second way is by the user copying and pasting your generated link (i.e. created by you or anyone in your company) into their Tweet; this will not pass on any referral information to Twitter as it uses the default URL shortener for tweets - tinyurl.com (and yes, tinyurl is powered by bitly).

We're working hard to make sure that there are no more unanswered questions about how sharing links on Twitter would work with Bitly! If you have anything else you'd like us to address, please drop us a line at [email protected] . Thank you again for reading!

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