Where & how can you shorten URLs?

Where & how can you shorten URLs?

14.Nov.2021

If you generate tons of links and want to easily shorten them, there's a lot of options available.

If you use your own website:

-          Can include the URL shortener directly in your page (e.g., via WordPress plugin or HTML).

-          You can create a free account with the 3 most popular ones ( Bitly , Goo.gl  and Rebrandly ) and shorten URLs through their dashboards (no need for code on your website).

If you post content across different social networks:

-          Popular option: use the native networks' built-in link shorteners: Twitter's t.co , Facebook's fb.me and Google+'s goo.gl URLs.

-          You can also consider 3rd party tools that provide an overlay to shorten links from any website (even if you don't have a blog or website of your own). Some examples include AddThis  and Shareaholic .

If you work with other people:

-          Popular option: use a 3rd party URL shortener and share the vanity link with others so they can easily access and share it on their favorite network. Note: Keep in mind that not all networks support link shorteners, so always check before posting! Example: Here's the shortened version of this article by Rebrandly , which is supported by 20+ social networks (including Facebook, Google+ and LinkedIn) and works on all of them.

If you need to optimize a link for search:

-          Google's goo.gl is a great option, as it lets you easily track the number of clicks your URL gets in Search Console . Note: To use Google's service, simply add "?gclid=XXX" to the end of any shortened goo.gl link (where "XXX" is whatever you want to track). You can then see how many people clicked that specific link in Search Analytics . This way, if you're using a 3rd party tool that doesn't provide this feature automatically, you don't have to worry about going back and editing every single link before submitting them to SEO tools/lists/etc.

If you want to shorten URLs for social media advertising:

-          Popular option: go with bit.ly . Pro tip: To get more detailed stats on each shortened link, use the "Feedback" button when generating your bit.ly links in Hootsuite or Buffer ; that way you'll see how many times the link was clicked within a specific timeframe (e.g., yesterday, last 7 days, last 30 days). You can also export this data for future reference or analytics purposes by using their API along with an advanced tool like Excel. Another popular option is Adjust' s Bitlinks , which lets you schedule and manage your ads directly via Google SheetsGmail/Hootsuite or Buffer . Note: Bit.ly URLs are supported by all major social networks (including Facebook, Twitter and LinkedIn).

If you want to shorten any URL for SEO/research purposes:

-          Rebrandly is an awesome tool because it doesn't require you to login to your account before shortening the URL; instead, just enter the full URL in the "create link" section and use their handy overlay that appears right on top of your browser window. After hitting "copy", you'll get a shortened version of your link that's ready to use.

-          If you don't need statistics for each shortened URL, go with Bit.ly . The nice part about this service is its ability to automatically detect URLs on a web page and generate a short version of them, so you don't have to manually paste the full link anywhere.

-          For a free alternative that offers simple URL shortening without account linkage or complicated statistical tools, try Goo.gl . You can easily shorten any URL by pasting it in the "Add your own" section and hitting "create link". Note: Once you've shortened a specific URL with either service, make sure you add some tracking code (e.g., UTM parameters) to each one; that way, even if no buttons/widgets are used for sharing , your campaigns will still be tied back to your original links.

If you're looking for an option that lets you schedule your link shorteners:

-          Buffer is a great choice because it lets you use a single click to shorten any URL and automatically add UTM parameters, so your analytics will always be tied back to the original link. Pro tip: To get more detailed stats on each shortened link, use the "Feedback" button after generating your bit.ly links in your Hootsuite dashboard; that way you'll see how many times the link was clicked within a specific timeframe (e.g., yesterday, last 7 days, last 30 days). Also, if you're using Google Analytics , I'd recommend giving this tool a try too.

-          If you don't need statistics for each shortened URL, go with Bit.ly . The nice part about this service is its ability to automatically detect URLs on a web page and generate a short version of them, so you don't have to manually paste the full link anywhere.

-          Rebrandly lets you easily schedule your shortened links for later , which might come in handy if you're generating long lists that will be posted over time (e.g., Facebook Ads campaigns, Twitter Ad blasts).

If you need analytics for each shortened URL:

-          Go with Bit.ly because it allows you to track clicks within Google Analytics by using UTM parameters when creating your bit.ly links in Hootsuite or Buffer . Pro tip: You can also access click stats for each link within your Hootsuite or Buffer dashboard (e.g., bit.ly/bufferapps ) by using the "Feedback" button after generating your short URLs.

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