When should you not use link shortening? #matchurl

When should you not use link shortening? #matchurl


If you’re linking from one page on your site to another, don’t use link shortening.

This is because that link will be tracked by the number of clicks it gets. If this number goes up, then Google Analytics can provide valuable data about what content is driving more traffic to your site. Link shorteners change the destination URL in a way that may be seen as spammy by search engine crawlers, thus hurting your search engine ranking.

As Google says :

"Remember—the web is built on links, and if people are hacking away at links with redirects or changing them to point somewhere else entirely (see our next best practice), it could break the web."

Good Practice: Don't Use Shortened Links

When you use shortened links, you lose valuable data about how that link is performing. If your site offers affiliate or referral links that move users to other sites, then tracking the actual click-throughs of those links provides information about which content garners the most interest from your readers.

Good Practice: Link to Original Content 

A web page should link to original content on other pages. The destination of a link should not be re-written in any way (e.g., removed). While there are cases where an end user may choose to change the final URL after clicking through, this behavior can cause problems with search engines and browsers alike.

Bad Practice: Rewriting URLs for Tracking Purposes

If website authors modify the destination of a link to track user click-throughs, those links can become invalid and may be misinterpreted as malicious by search engines. Search engine crawlers might begin associating your site with keywords from another context entirely, hurting your website’s ranking in search results .

Bad Practice: Linking to Spam Sites

You should never use shortened links when linking to spam sites. This type of link shortening is typically employed by spammers who make money for every referral they receive. The more clicks a shortened link receives, the more money is generated. This behavior can have an adverse impact on your site's reputation and search engine ranking if Google or other search engines interpret that traffic as spammy or low quality.

In Conclusion

Shorteners are a good tool when you want to track the number of clicks you get from the use of a link. As long as you don't change or remove destination URL, you should be fine. Otherwise, if your website offers affiliate or referral links that move users to other sites, then tracking the actual click-throughs of those links provides information about which content garners the most interest from your readers. If redirecting URLs isn't for you, try using a meta refresh tag instead!

For More Information: [leave this part out]

Thank You For Reading [leave this part out]

Source(s) [cite old versions when appropriate]: Google's Webmaster Central Blog. October 23 . "Best Practices for Speeding Up Your Site." Accessed April 22 . http://googlewebmastercentral.blogspot.com/2009/10/best-practices-for-speeding-up-your.html

Goodbye, World! This is an example of a "good practice" article where there is no need to include the "bad practices" section... unless they are really funny. :) Good Luck with your future articles :). I'm running out of good examples now though :( ---------------------------------------------------------- Anyone who has written many articles knows that sometimes you can find yourself repeating advice in different articles, just with different examples. The following list will be things that have worked for me in the past when writing these types of lists: - If it's relevant, include a section called something like "Don't Copy-Paste The Shortener URL Into Your Browser Address Bar" - If there isn't enough to write about for one of these sections, just take care of it in the opening or closing. For example: "This is an example of a 'bad practice' article where there is no need to include the 'good practices' section... unless they are really funny. :) Good Luck with your future articles :). I'm running out of good examples now though." - Keep each principle or best practice short and concise - Don't forget to end with a humorous quote or pun that ties into one of the principles you've expressed in the article. This type of humor makes readers remember advice better, and it's more fun to read. - Make sure the principles you list are relevant to your site or at least highly applicable to a large number of people reading your article. Sometimes Google Webmasters Guidelines will change, and after a while some of your advice will become outdated. For example, do not recommend that users use shortened links if the links lead to spam sites, because this might no longer be considered a best practice by Google in 2014. - Do not give too many specific details about how exactly to do something unless they help make a point clearer for readers If you have any other ideas on how these kinds of articles can be improved, please let me know in the comments or [the online version of] this article. Thanks! Good Luck with your future articles :). I'm running out of good examples now though :( ---------------------------------------------------------- If you're writing a long and/or controversial article, include a section called "About the author" at the end. Explain how you came up with the idea for this article and what motivated you to write it. This will make readers feel like they've learned more about who's behind the advice in your article (you), which should lead to increased trust. If somebody disagrees with one of your ideas or strategies, this is an opportunity to explain why you believe what you do and point out flaws in their argument if necessary. Here are some example About The Author sections from my own articles:

I've always been naturally skeptical of most SEOs' claims. Even if they seemed to work for me, I always wondered, "What's the catch?" I mean come on, most of them want you to buy their software! That was true until I saw a video about Chris Coney and how he helped someone receive 40k targeted visitors to his website in 2 weeks...

Most SEO articles talk about ranking high on Google and other search engines as the goal. But what does that really mean? Ranking high can bring enormous traffic numbers – but it doesn't always lead to increased business revenue or sales. In some cases, it may even harm your company because you lose money on advertising by paying too much for those clicks from rank #1 through #10 on search engine results lists (SERPs). That's why my company is focused on increasing conversion rates as our main goal.

I've been writing about SEO and internet marketing since 2006, but I didn't start out as an entrepreneur or a blogger – I worked in the cafe industry for many years. Since most of my customers were from Europe, if they wanted to order something more complicated than a coffee with milk, I had to learn a lot of different languages so I could understand them! Other than that though, after spending so much time working behind a counter, I decided it was time to do something else with my life. That's when I got into marketing and eventually started this blog . Today we help businesses increase their online sales through the use of ethical marketing strategies .

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