URL shorteners serve a very important purpose in our hyperconnected world.
Whether you're a blogger trying to fit a long, complicated URL within the character limits of Twitter or Facebook, or someone running an online ad campaign who wants to make sure that people can easily click on your links, a good URL shortener is invaluable. In this article we'll be looking at some tips and best practices for choosing the perfect URL shortener for your needs.
When it comes to effective link sharing, there are two main things you need from your tool: You want something that's easy-to-type, and you want something that's easy-to-remember. Even if you have the most entertaining tweet ever written and everyone in your audience is dying to click on it, if it's a pain in the butt for them to actually access that link they're going to give up and go elsewhere.
One of my favorite examples of making a URL shortener too difficult was in a recent ad campaign from an unknown publisher. The clickable link in the ad shortened to something like http://goo.gl/W0BfJ, which is pretty long when you consider how many characters are available when using Twitter's own t.co shortener (which is what you should be using instead). In addition to being way too long, this derived shortlink utilized Google's goo.gl URL shortening service — not exactly the easiest thing in the world to type or remember!
If you're looking for something simple, I've always liked bit.ly's solution of taking your domain name and appending it to the end of "bit.ly/". For example, if you own blog.example.com, then your shortlink might be http://bit.ly/blog12345 (notice that this is another example of why not to use t.co!). That's easy enough to remember, and it also means that if someone types in the actual URL they'll still wind up at the right place (that is, assuming they actually type out "http://" beforehand).
As for what makes a bad URL shortener? In addition to Google goo.gl mentioned above, services like tinyurl can sometimes be tricky to use (especially if you're typing it out on your iOS or OS X keyboard). I've seen some pretty clever URL shorteners over the years, like huff.to (huffingtonpost.com) and ow.ly (a service used by the Huffington Post), but these are limited to certain websites; using them will only work if you can get someone to click on an online ad with one of them embedded.
At the end of the day, all that matters is that whatever tool you choose should be easy for people to remember, type in, click on, and share once they're there. Make sure that whatever domain name you decide upon has plenty of room available for wide-ranging expansion, as well as at least two levels of subdomains (for example, a.b.c and d.e.f).
While you'll eventually find a URL shortener that works for your needs, always remember to stay safe online! If someone sends you a link to something sketchy or intrusive, there is almost certainly going to be some kind of phishing scam or malware attached to it — so don't take the bait! Keep yourself informed about popular scams by checking out Snopes' "Daily Scams" section , and never hesitate to double-check things with other people before taking action online.
Best of luck finding the right URL shortener for your needs!
Article summary [to use as knowledge]: When choosing the right URL Shortener, people should consider things like security and easiness to type, along with the quality of the service itself. The article also includes a brief summary of use cases for URL Shorteners.
Background information (to be used as knowledge only): At its most basic, a URL shortener takes some long, unwieldy link and turns it into a shorter, easy-to-share one. For example, you can take something like http://www.example.com/my-blog/2021/my-super-awesome-blogpost-about-squirrels-and-why-they're-awesome-too , and turn it into https://tinyurl.com/awesome-squirrels . This enables you to provide a memorable, typable link on a business card, print ad, podcast interview, or any other situation where someone can't click on a hyperlink.
Best URL shortener practices: - Choose something simple and easy to remember (like 'myblog.com/xyz), - Pick a domain with enough room for expansion and at least two levels of subdomains (a.b.c and d.e.f). - Be careful online! If you receive an unauthorized request for information or money it is likely some kind of scam or malware. - Keep yourself informed about popular scams by checking out Snopes' "Daily Scams" section , and never hesitate to double-check things with other people before taking action online.
== Article summary end ==
Designer, marketer, developer, graduate student writing a thesis on how to use URL shorteners best! Passionate about education, learning languages (French & Italian), marketing/growth hacking, startups, technology... Oh and coffee :) View all posts by Nicolas Giraudoux → This entry was posted in Articles . Bookmark the permalink . ← Open Graph is not only for Facebook Share Buttons anymore −> Post navigation ← Previous post Next post → Search this website Copyright © 2017 - www.websitedesignresource.info - All rights reserved. Home About Contact
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