What is the Best Link Shortener?

What is the Best Link Shortener?

10.Oct.2021

When you’re sharing links, especially to other websites or online services, the shorter the URL is, the better. The reason for this is simple: It’s what people are used to seeing and sharing. With so many different link shorteners out there today, it can be difficult to decide which one is best. That’s why I went ahead and compiled a list of options ranging from free services with basic features all the way up to paid premium tools that offer more advanced functions.

NOTE: This article will NOT mention bitly as I am pretty sure they already know their service is popular and very beneficial for users & readers!

In this blog post, I provide a brief background on each service as well as some of the pros and cons of each one. My personal favorite is goo.gl; however this list wasn’t based on my opinion alone, but rather input from several people I contacted online including some colleagues/friends of mine who work in SEO (Search Engine Optimization).

NOTE: The opinions expressed in this article are strictly my own. Please don't be offended if your favorite link shortener was not mentioned! For each service, just hover over the title for a description.

 

1) http://goo.gl 

Link Shortener - What Is It? Google's very own URL shortener that converts long URLs into shorter ones so you can share them more easily with others both in private messages or in popular social networks like Twitter & Facebook, among others. NOTE: This service is not available in all countries due to some legal issues but it will most likely be available again soon.

2) http://ow.ly/ 

Link Shortener - What Is It? The Hootsuite social media management platform offers a free link shortening service that is compatible with websites like Facebook, Twitter, LinkedIn and Google+. As one of the most popular social media management tools for businesses, this platform provides users with advanced analytics about engagement rates on each network. You can also track clicks on your shortened URLs directly through your Hootsuite dashboard as well as automatically schedule posts to networks like Facebook and Twitter (via RSS feed). Some of the ways you can use this are to shorten links prior to tweeting them or directly publish them into social media streams. NOTE: This service is not available in all countries due to some legal issues but it will most likely be available again soon.

3) http://ow.ly/ 

Link Shortener - What Is It? Just like Bitly, TinyURL lets you create your own shorter URLs using their free service that can be shared with others through Facebook, Twitter, Google+, LinkedIn, Pinterest and Tumblr as well as email programs like Outlook. When sharing these shortened URLs, users are able to see analytics reports about clicks on the URL provided including information about where clicks are coming from geographically. From an SEO perspective, this means you’ll be able to tell if people are clicking your links because they’re interested in the content or if it’s simply because they like to click on everything that comes their way (which is obviously not good). TinyURL also integrates with many other popular Google services like Gmail, Google Analytics and AdSense.

4) http://ow.ly/ 

Link Shortener - What Is It? The IOS app Bitly offers one of the most diverse link shortening platforms currently available. Not only can you shorten URLs using this service but you can also track clicks on these shortened URLs directly through their dashboard as well as automatically schedule posts to networks like Facebook and Twitter (via RSS feed). NOTE: This service is not available in all countries due to some legal issues but it will most likely be available again soon.

5) http://r.smigexchange.com/ 

Link Shortener - What Is It? The website TinyURL also offers an email service called TinyEmailTool which can automatically shorten links sent via email as well as track clicks on those links (just like the regular shortening service). This is a good tool to use if you want to track how many people have clicked a link that was shared through your email blasts or newsletters, among other things. NOTE: As of January 15th, 2014 this service has been discontinued and all links are now being redirected to a r.smigexchange site instead.

6) http://is1..st/  

Link Shortener - What Is It? The site bit.ly can also be used to shorten URLs using a simple box that is available on most popular social media platforms including Google+, Twitter, Facebook and LinkedIn, among others. You can place this box anywhere you want within your website content as well as customize the font size, style and color of it to match your existing theme. NOTE: This service is not available in all countries due to some legal issues but it will most likely be available again soon.

7) http://goo.gl/ 

Link Shortener - What Is It? The website Rebrandly lets you create shortened links with custom branded tags so that when anyone has clicked on those links they’ll automatically be transported to a welcome page that you define. It’s ideal for sharing links with others in social media streams and is often used in conjunction with Google Analytics or other similar analytics platforms so that marketers can better track their brand’s online presence.

8) http://t.co/ 

Link Shortener - What Is It? The website bit.do allows users to create short URLs with unique tracking tags so they can see which of the shortened links were clicked most frequently and by whom (geographically). You can use this service to build your list of subscribers, generate more clicks for paid search and PPC campaigns as well as analyze where most of your web traffic originates from, among other things. NOTE: This service is not available in all countries due to some legal issues but it will most likely be available again soon.

9) http://snipurl.com/ 

Link Shortener - What Is It? The website SnipURL lets you create shortened URLs that can be shared on popular social media platforms including Google+, LinkedIn, Facebook and Twitter, among others. You’ll also receive additional stats about your shortened URLs such as how many clicks they received (both overall and by individual users), the time of day they were clicked and even which content may have influenced people more to click them (if you want to learn more about this service check out my full review here). NOTE: This service is not available in all countries due to some legal issues but it will most likely be available again soon.

10) http://tinyurl.com/ 

Link Shortener - What Is It? The website TinyURL offers an email service called TinyEmailTool which lets you automatically shorten links sent via email as well as track clicks on those links (just like the regular shortening service). This is a good tool to use if you want to track how many people have clicked a link that was shared through your email blasts or newsletters, among other things. NOTE: As of January 15th, 2014 this service has been discontinued and all links are now being redirected to r.smigexchange instead.

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