What is the Best Link Shortener?

What is the Best Link Shortener?


Which link shortener is best?

Shortened links are used almost everywhere on the web, but there are many options to choose from. If you are looking for a free service that’s easy to use, check out Bitly. However, if you want something more advanced, Rebrandly might be what you're looking for.


Before we start: Everyone knows about bit.ly and goo.gl as one of the most popular link shorteners, but there is a small problem with them - they don't let you upload your own branding image. This gives users nowhere to actually find your latest branded URLs as it's not displayed anywhere on their website - unless another con of using these tools to you...they track clicks with each shortened URL!

This is why I now prefer to use Rebrandly as it gives you your own branded link shortener for free, no strings attached. Also, if you are looking for batch/mass upload features or hyperlink tracking then check out my article on Feedier HERE .

1) Bitly

Bitly is one of the most popular link shortening services around with over 13 billion global visits per month across their massive network of websites and apps they power, which includes Facebook, Twitter, LinkedIn, etc. Founded in 2007 by New York based startup company Bibbit Inc., Bitly was acquired by Betaworks in 2013 after raising $2 million from investors including CAA Ventures, Founder Collective and Scott Banister.

Bitly is a great tool for those who want to use a link shortener service that is simple and easy-to-use, available everywhere (major browsers like Firefox and Google Chrome support it), and gives you tracking of each shortened URL. Plus, if you already have an account at Bitly then all your links will stay synced if they are created with the same email address. You can also save your favorite or commonly used URLs by clicking on “My Links” and selecting "Favorite" next to the shortened URL you want to save under My Links. Pros:

Simple and easy to use; Available across all major browsers; Tracks clicks; No registration needed; Free Cons:

URLs expire after 15 days; Limited customization of link.

2) Rebrandly

Rebrandly is a popular link management platform with over 6 billion visits per month across the globe, helping people build their own branded short URLs easily and quickly to manage, preview, share and track each shortened URL using any device. Designed for users of all skill levels who want to create an online presence at scale or develop their own side-projects or businesses that need custom branding, Rebrandly is one of the most flexible tools around because it allows people to set up email alerts on specific events, like opens by users clicking on links or form submissions. It also lets you monitor your analytics like top countries where you get traffic from, top referrers (where people get to your links from), and top browsers using your links. Plus, you can also protect individual links with a password free of cost!


Available across all major browsers; Customizable branding; Password protection available; URL customization (like adding expiry date); Unlimited short URLs and tracking available at no extra costs Cons:

URLs expire after 45 days.

3) Goo.gl

Google’s goo.gl shortened URLs are used by Google services that allows users to share content on other platforms or get traffic to their website easily - all without making much effort when it comes to customizing the link itself due to its built-in custom destination page preview feature which gives you an accurate insight into how the actual website or page looks like. Plus, it supports batch uploading of links and tracking as well!


Built-in preview feature; Great for SEO purposes; URL customization (like expiry date and custom redirects); Portable and lightweight; Tracks clicks to specific posts Cons:

URLs expire after 50 days. Analytics available only to certain types of businesses.

4) Feedier

Now you can also shorten all your shortened urls by using a service that's completely free - Feedier . This tool lets you access features such as bulk shortening, shortening with custom destination URLs, redirects, etc. at no extra costs too! So now you can save time and money by using this simple yet powerful link management platform.


Short URLs available for free with no caps on number of links; Customizable branding; Track clicks to specific posts; Full control over redirects Cons:

No email alerts available. Doesn't support passwords and expiry date features. URL expiration time is not specified. 5) Snipurl Snipurl has been in the market since 2001 with an aim to help users manage their shortener links easily and quickly without having to pay a single dollar extra! Snipurl allows you to set custom domain names for all your shortened links too, making it easy for people who are looking forward to building brandable links for their websites or projects. This tool also lets you protect your important links by adding passwords that will stop anyone from accessing it without your permission. Plus, Snipurl also has an API that you can use to customize your links easily! Pros:

Customizable domain name; Password protection available Cons:

No email alerts available; Limited URLs available for free (only 5 per day!). URL expiration time is not specified. 6) Bitly We all are quite familiar with bit.ly shortened links because they are probably the most popular link shortener service around - supported by more than half a million websites including Pinterest, Tumblr, Facebook and Twitter! According to their official website , they have served more than 1 billion clicks within just 24 hours of September 25th, 2017 alone! The best part about using this is that since every account comes with its customized dashboard, you can monitor your stats and analytics very easily. The only downside? bitly might not be available in some countries - so if your link is being accessed from a location where it's unavailable, the request will automatically get redirected to their most relevant alternative for that specific country. Pros:

No caps on number of URLs per account; Customizable destination pages; Track clicks to posts or posts with custom UTM parameters Cons:

No password protection available 7) Tinypass So if you want to create short links that are useful for people who visit them and also track important analytics like revenue , signups, subscriptions, etc. then TinyPass is the best option! Apart from enabling tracking features such as Google Analytics Integration, Forms Tracking, Salesforce Integration, etc. it also allows you to create different types of coupons by protecting your links with passwords. Pros:

Email alerts available; Password protection available; Supports Google Analytics and other platforms Cons:

No expiry date feature 8) Snurl Snurl is another brandable link shortening platform that lets you easily manage all your shortened links in bulk! Plus, this tool offers single click paste - all you have to do is paste the link in your browser's address bar and press enter - it will automatically get shortened! And if you want even more branding options then just use their custom domain name feature that not only protects but lets you customize the destination page URL too! You also set expiry dates for your

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