What is Link Management? #matchurl

What is Link Management? #matchurl

04.Aug.2021

 The internet is made of links, they're everywhere.
Blog posts, videos, documents,
literally anything on social media.
We're a society of linkers,
particularly when it comes to business.
Whether sharing content and information to customers,
partners, or even internally,
we hit copy, paste, send more times than we can count.
Multiply that by the amount of employees in the company,
amount of days in the year.
Well, you know, you do the math.
Whether you work in a small or a big organization, 
your company is sending thousands,
if not millions of links every year.
Depending on how they're managed,
they can be an opportunity to take advantage of,
or a threat to mitigate.
Modern organizations have specific tools
to manage their important online assets.
You know, you'll have one for SEO,
one for analytics, a tool for sales, and so on.
But what about links?
Well, that's where link management comes in.
Link management provides the ability
to brand, edit, organize, and analyze,
giving you complete control over
all links your organization shares.
Let's take a quick look at exactly what that means.
It's important to put your brand on your links
with a custom domain name that you own.
With a snappy domain,
you can share links including your brand
with benefits such as improved link trust
and click-through rate,
increased brand recognition, and better link deliverability.
With moving from the likes of short, ugly URLs such as this,
to the likes of fair nicer links such as these,
you can connect far more of your audience
to relative content creating a seamless
and coherent customer experience.
How many times have you accidentally sent an email
to thousands of colleagues or customers,
only to have to follow it up with a,
apologies, wrong link attached, here's the real one, sorry.
I mean, we've all done it.
Look, this isn't an issue when you have
a link management tool because you can edit
the destination URL of your branded link at any time.
It's also very important for protecting your brand.
If you send out a press release that's negatively received,
you can edit or delete the destination of the URL sent
to control the situation.
At a company-wide level,
being able to edit and monitor any links created
by employees gives you full control
of every link shared by your organization.
These are just a few examples of the advantages
of knowing exactly what links your organization
is sharing with the rest of the world,
and why being able to react is so important.
Link management isn't just about being able to edit
and customize your links,
it's also a way to precisely monitor
the performance of your marketing campaigns
and your communications activities.
By tracking your links,
you can get detailed reports of each
of your marketing and communications efforts.
How many clicks from which countries,
what devices, browsers, language.
Get a full breakdown of how your campaigns are performing
and then decide where best to invest money and effort,
and where not.
With a link management tool,
you'll see exactly where your traffic is coming from.
Or Google Analytics provides you with the information
of what the visitor does once they've reached your site,
giving you a full insight into the user's journey.
As well as being able to add UTM parameters
to the destination URLs of your branded links,
you'll be far better able to understand
where your traffic is coming from,
what messages are working,
and how best to increase conversions.
Having all your links in a centralized dashboard,
now this is where the real jewel in the crown
of link management really shines.
This dashboard not only makes it easier to organize
and access them but also gives you the ability
to organize teams into workspaces,
each of which can be given different access
to domain names, teammates, and setups.
Workspaces can be organized by department,
by country, by project, whatever works best for you.
Workspace access and informations can all
be overseen by managers.
Now they have full control over all links created
by their team and they can keep an eye on
which links are producing the most traffic.
In any company, it's important for everybody to be moving
in the same direction, and this extends to the links.
With link management you get even more control over
how people in your organization communicate
with the rest of the world.
At the end of the day,
links are one of the few consistent constants
of the internet.
They've been there since the beginning
and they'll more than likely be there 10,
50, 100 years from now.
And in today's world they're a vital part
of how every business functions, no matter the size.
Big business or small,
link management offers a sense of control
that just isn't there otherwise.
And if your brand is as important to you as it should be,
there's no reason not to have it.
Rebrandly turns every link you share
into a promotion for your brand.
Thanks for watching this everyone.
If you found it helpful,
do be sure to let us know in the comments below.
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It would be greatly appreciated, thank you very much.
You can watch more helpful tips by clicking the videos
onscreen or in the description, as well.
Until next time, take care.

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