What is Design?

What is Design?

08.Jun.2021


Design has become a fetish.
And it's understandable.
No other discipline contributes to the positivity of mankind such as design. 
Design is everywhere—it's in the mug you get your coffee.
It's in the handle of your car.
It's in the sound your shoes make against fine grained wood.
Only designers can truly understand people.
You might even say designers are the only real people at a company.
Product managers—they're not people.
They're walking checklists.
And engineers?
They're just cogs in the machine.
Cogs that couldn't even pick out a real Eames chair from some two-bit piece from IKEA.
And this shit—this shit is real.
Designers know that.
The worst thing you can tell a designer?
Is "Hey, go make this pretty for me."
Pretty is an adjective, and Design is a fucking verb.
Designers make things come to life.
We curate the world.
That's why sometimes I just stand outside and look up at the rain to truly be present.
Design is about spontaneity rhymed with serendipity.
Finding where serendipity and spontaneity rhyme with synchronicity.
You know—it's making you life symmetrical,
whether it's in your work, and your hobbies, even your Instagrams.
Whether it's a vintage car against a sunset, or one of your fuck-buddies looking out over a city.
The hardest thing about being a designer?
Exercising constant empathy.
It takes a huge toll on your emotional reservoir.
Everyone wants to be a designer but not everyone can.
You need to bleed for it.
Real design?
Real design comes from people.
Talk to them, you have to grab them.
Shake them, make them tell you what they want.
You don't hear what they want from a store, from a corporation.
That's why everything in my house.
Books.
Clothing.
Shoes.
Condoms—it's all from Kickstarter.
The future of Design is interfaceless.
That's why I've named my dog "Gesture" to remind me of the looming future of UX.
Good Gesture.
Design is just in your nature.
You either have it or you don't.
You either understand the kerning and beveled edges of life or you don't.
If you're lucky to be born with this talent,
You have a responsibility.
To hone it, master it.
And use it to create experiences for the delight and pleasure of others.
And that's why, I have a golden ratio tattoo on my dick, that keeps the exact same scale
at every inch.

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