What is Campaign Tracking in Google Analytics?

What is Campaign Tracking in Google Analytics?

31.Oct.2021

What is Campaign Tracking in Google Analytics?

Campaign tracking, also known as “utm tracking codes” simply allows you to add special tracking code to your URL. It helps to identify how users are getting to your site.

There are several ways that you can set up campaign tracking within Google Analytics, most of them refer back to the source of traffic the user is coming from. For example, if a company were running an online advertising campaign (such as pay-per-click) you would like to keep track how many visits came directly(organic search), or through another advertisement the company has on the internet. If there are 10 clicks on their advertisement and 5 people who type in your website URL directly into their browser, then it will be important to keep track of the other 5 visits. The visitor doesn't have to click on another advertisement for you to identify these clicks as coming from another source.

If a user is referred by a friend, then that is also a form of campaign tracking that is set up in Google Analytics. For example if a user types in your website URL into their browser and follows the link from your Facebook fan page, then this is counted as being referred from Facebook. This can help you see which sources are giving you the most referral traffic so that you can focus on those sources more than others. You can find out more about how social media sites contribute toward your overall website traffic from within Google Analytics by clicking here

Campaign tracking helps businesses better understand how users are finding their website. The more you understand your user base, the easier it is to improve upon the services/products that they respond favorably towards.

 

It helps to identify how users are getting to your site. You can find out more about how social media sites contribute toward your overall website traffic from within Google Analytics by clicking here.

Campaign tracking lets you know which sources are giving you the most referral traffic so that you can focus on those sources more than others. For example, if a user types in your website URL into their browser and follows the link from your Facebook fan page, then this is counted as being referred from Facebook. This can help you see which sources are giving you the most referral traffic so that you can focus on those sources more than others.

It helps to identify how users are getting to your site. You can find out more about how social media sites contribute toward your overall website traffic from within Google Analytics by clicking here.

Campaign tracking lets you know which sources are giving you the most referral traffic so that you can focus on those sources more than others. For example, if a user types in your website URL into their browser and follows the link from your Facebook fan page, then this is counted as being referred from Facebook. This can help you see which sources are giving you the most referral traffic so that you can focus on those sources more than others.

Note: Campaign tracking lets some websites track conversions (sales) and other goals. It's built into Google Analytics, but it's up to you to tell Google what data to track. You can learn more about adding conversion goals (and other types of goals) to your account here .

There are several ways that you can set up campaign tracking within Google Analytics, most of them refer back to the source of traffic the user is coming from. For example, if a company were running an online advertising campaign (such as pay-per-click) you would like to keep track how many visits came directly(organic search), or through another advertisement the company has on the internet. If there are 10 clicks on their advertisement and 5 people who type in your website URL directly into their browser, then it will be important to keep track of the other 5 visits. The visitor doesn't have to click on another advertisement for you to identify these clicks as coming from another source.

***Campaign tracking is a very important step in understanding user behavior and traffic on your site. In Google Analytics, campaign tracking allows you to understand where your visitors are coming from by allowing you to track campaigns across the web. If someone was to visit your website from an email campaign, they would likely have been sent from an email address such as [email protected] . With campaign tracking enabled for your account, you can see that this visitor came from that email address and you will be able to then see what that person did on the website upon arriving .

How do I enable Campaign Tracking?

When setting up Google Analytics on a new website, there may be a box within the setup wizard that enables campaign tracking automatically based on your specific industry. If this box is not checked, you can simply follow the steps below to enable campaign tracking for your website.

First thing's first, log in to your Google Analytics account by visiting https://www.google.com/analytics/ . Once logged in, click on the Admin button at the top right of the screen and then select "All Web Site Data" from the drop down menu. From there you should see a list of all websites that are currently being tracked within your account if they're powered by Google Analytics - which they should be! Click into the website that you would like to enable campaign tracking for and then hover over the Users menu item on the left hand side navigation bar until it expands outwards where you will see a Campaign Tracking option.

Click on the Edit button to open up the campaign tracking settings and then simply check the box that says "Enable Campaign Tracking". Once you have done this, click save changes and you're good to go! Now every time a user comes from an email address or other referral source that you have specified, those visits will be tracked as campaigns within Google Analytics which allows you to view more detailed reports on how users are arriving at your website.

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Paste code into every page on your website where you would like campaign tracking to be enabled. If you have a lot of pages, feel free to copy and paste it multiple times for different pages, but make sure you change the utm_id value! This part is extremely important because if there are two pages on your site with this particular code, campaign tracking will not work properly because Google Analytics will think they're actually one and the same. When each player clicks on their character in-game, their unique identifier (the utmid) enables data gathering about what players within your game so that you can better understand how people are playing your game and perhaps where they're going wrong.

Now that you have the code in place all you need to do is wait for a couple of days or weeks depending on how many interactions you want to measure. Once this time period has elapsed, go back into the Google Analytics Admin panel , click on "Campaigns" in the left-hand navigation bar, then click into the website from which you would like to see reports, and finally select "Top Conversion Paths". Clicking into this report will bring up a list of all the most common paths users take when arriving at your site from external sources such as email campaigns, online ads, social media sites etc. Allowing you to easily identify what works and what doesn't.

 

Campaign Tracking is a way of identifying how users are arriving on your website as well as where they go once they get there. It does this by adding special code to the end of any web page URL that enables collection of data about each interaction by the user within Google Analytics. To implement, simply paste tracking code into every page on your site and make sure it is unique for each page with an ID value in the tracking code. Once set up, you will be able to see more detailed reports in Google Analytics showing you which paths most commonly result in conversions (sales/subscribers etc.) .

 

How do I enable campaign tracking? Simply follow these steps: 1. Log into Google Analytics 2

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