What is a Custom URL Shortener?

What is a Custom URL Shortener?


What is a Custom URL Shortener?

Rebranding your shortened links with your own domain name is a great way to brand and personalize all of your links. This also has the advantage of acting as a core piece of social proof, since it shows that you have built up some trust in your industry or niche. In addition to using a branded custom URL shortener for this purpose, you can use one to edit the base link tracking parameters in order to improve analytics data collection from your links. Using a custom URL shortener allows you to track metrics such as pageviews per link received and where they came from in much more detail than if you used another service.

What is Bitly?

Bitly is one of the most popular URL shorteners for this purpose. While they offer their own set of powerful analytics, when you use your own domain name, you can run your own analysis on top of it to gain even more valuable data.

Where Does Bitly Get Its Data From?

Normally when using a branded link shortener, you can see in the advanced parameters what parameters are added by default. These include variables such as utm_source, utm_medium which reflect where the traffic came from and how it was paid for (for example). Since bitly uses a base URL that includes these standard Google Analytics tracking tokens automatically included within it there isn’t much you can do to change them.

What is My Own Custom URL Shortener?

My own custom URL shortener, also known as Moourl, is an advanced tool that allows you to create your own base link with custom parameters using the Google Analytics tokens for improved tracking and then edit it any way you please. From there, Moourl will automatically generate all of the branded shortened links you need in order to make it easy for you to track which links are doing better than others, giving you superior data on your traffic sources at a glance.

How Does This Change Things?

Using your own custom domain with its own analytics code gives you access to superior data collection over other tools such as bitly or TinyURL. You can track everything from where all your traffic is coming from to how many visitors arrived at the actual page you linked to. This way, you know what your top performing links are and can share them with confidence that you’re showing off the best of what you have to offer.

When Is This Useful?

A custom URL shortener is useful when you want to add a level of personalization or branding to your base link by using your own domain name for each shortened link. This will give you access to superior analytics data than other tools such as bitly which add their own parameters by default such as utm_source and utm_medium. Custom URL Shorteners typically use Google Analytics tracking tokens automatically in order to collect better data on your links. If you’re looking to track page-views per link, make sure you run your shortened URLs through the right tool.

How Do I Get Started?

To get started with your own custom URL shortener, simply head over to Moourl and enter in your information into the form on their homepage. From there, just choose which Google Analytics tokens you want included in your base link and then choose whether to use an existing domain or register a new one. Normally you would need to sign up for both bitly and TinyURL separately in order to create branded short links using your custom domain name, but using Moourl saves you time since it gives you all of this functionality at once! You can also create instant short-links for your social media campaigns at the same time you create your base link, all in just a few clicks.


Creating an advanced custom URL shortener gives you access to superior data collection using Google Analytics tracking tokens within your own domain name. This allows you to track how many visitors are coming from each link and where they’re clicking it from in much more detail than other tools like Bitly allow. This can be particularly useful when sharing links on social media or in email campaigns because it lets you see which links are doing better than others right away. Sites like bitly will add their own parameters to the end of your custom shortened URLs automatically, but Moourl uses only the that best suit what you want to do. For more information on how to get started with your own custom URL shortener, check out their homepage at Moourl.com!

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Title: Happy Holidays & Best Wishes for 2018 - A Holiday Message from Your Friends at Moourl

Body: Hey there moourlist, We just wanted to take a quick moment to wish you a happy holidays and best wishes for 2018! We’re incredibly thankful that we’ve been able to call ourselves your custom URL shortener and look forward to many more years of delivering fresh links hand-crafted just for you.

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