What is a Branded Link # matchurl

What is a Branded Link # matchurl

28.Sep.2021

A branded link is simply a short link – a shorter version of a URL you want to share online (especially on services like Twitter with very strict character limits) -built around a brand name or related term.

For example, let's think about the fictional company "Cambridge Industries" and their website at cambridgind.com:

            This is an example of what Cambridge Industries would do if they wanted to use a branded link:

https://www.matchurl.com     = this is the actual shortened link that Cambridge would then post from their site, Twitter account, etc… anything where they might need to add a shortened link in order to fit within certain character limits.

Now when you click on that (and let's assume it links to a "Features" page), the URL in your browser bar will say: https://www.matchurl.com

 

As is true with any form of advertising, branded links can be used and tracked for a variety of different reasons and in order to produce a wide range of results; tracking the success of branded links is usually done through Google Analytics or other 3rd party tools.

 

Branded links are often used for branding purposes, such as promoting awareness about where certain content originates from, but they may also be used to reinforce current relationships. For example, consider the fact that many news sites will frequently post stories with links that are branded with the logos of companies mentioned in the story. This generates awareness for both parties while also reinforcing the credibility of the news source, making it more likely that readers will click on these links when they see them appearing on other sites or applications.

Branded links can be used to increase traffic to your site, but they can also have a positive impact on search engine rankings if structured correctly by having an appropriate amount of content surrounding them on your site. You need to consider things like anchor text and where links are placed when deciding how you want to use branded links in order to get the most out of them for your business.

As with any form of advertising, you should always have a strategic approach behind using branded links so that any results that do appear can be planned and managed as effectively as possible.

 

What is a Branded Link?

A branded link is simply a short link – a shorter version of URL you want to share online, built around a brand name or related term.

For example:

https://www.matchurl.com     = this is the actual shortened link Cambridge Industries would post from their site, Twitter account, etc…

When you click on it (and let's assume it links to a "Features" page), the URL in your browser bar will say: https://www.matchurl.com

Branded links used for branding purposes, such as promoting awareness about where certain content originates from, and they also reinforce current relationships by acting as a credible news source and creating awareness for both parties. They can also be used to increase traffic to your site and improve search engine rankings when structured correctly by having an appropriate amount of content surrounding them.

As with any form of advertising, you should always have a strategic approach so that results can be planned and managed as effectively as possible.

 

What is a Branded Link? A branded link is simply a short link – a shorter version of URL you want to share online, built around a brand name or related term. For example: https://www.matchurl.com = this is the actual shortened link Cambridge Industries would post from their site, Twitter account, etc… When you click on it (and let's assume it links to a "Features" page), the URL in your browser bar will say: https://www.matchurl.com Branded links used for branding purposes, such as promoting awareness about where certain content originates from, and they also reinforce current relationships by acting as a credible news source and creating awareness for both parties. They can also be used to increase traffic to your site and improve search engine rankings when structured correctly by having an appropriate amount of content surrounding them. As with any form of advertising, you should always have a strategic approach so that results can be planned and managed as effectively as possible.

 

What is a Branded Link? A branded link is simply a short link – a shorter version of a URL you want to share online (especially on services like Twitter with very strict character limits) -built around a brand name or related term. Unlike generic shortened links (like buff.ly or goo.gl), brands these days prefer to use a link that incorporates their name, associating themselves with the content they share, reinforcing brand awareness and increasing their brand recognition. For example: https://www.matchurl.com     = this is the actual shortened link Cambridge Industries would post from their site, Twitter account, etc… When you click on it (and let's assume it links to a "Features" page), the URL in your browser bar will say: https://www.matchurl.com Branded links used for branding purposes, such as promoting awareness about where certain content originates from, and they also reinforce current relationships by acting as a credible news source and creating awareness for both parties. They can also be used to increase traffic to your site and improve search engine rankings when structured correctly by having an appropriate amount of content surrounding them. As with any form of advertising, you should always have a strategic approach so that results can be planned and managed as effectively as possible.

 

 

 

 

 

 

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