What’s the problem with random URL slugs?
Using a random URL slug – or sometimes called slashtag – is the largest problem facing social media marketers right now.
People are cutting corners in an effort to save time, but this practice hurts marketing efforts across the board. The next time you see someone using a random keyword for their Twitter “URLSlug,” have them read this article so they can save up to 100 extra visitors per month.
How much traffic could you get from one little hashtag (#hashtag)?
On average, only .1 percent of people click on hashtags in tweets according to Simply Measured . If each person that clicked through was worth one conversion, then it would be worth 10 clicks.
That may not seem like a lot, but that’s 10 leads, downloads or conversions you wouldn’t have otherwise gotten if that # didn’t exist in the first place.
Why should I care about using a random URLSlug?
Well, we know you could get up to 100 extra website visitors per month by using a custom URL slug and hashtags on Twitter and Facebook. But it goes beyond just getting more people to your website:
Hashtags can help users find relevant content faster . Having an unbranded hashtag means no one will be searching for it unless they already know what it is. This can be especially frustrating if there are multiple companies sharing the same name across different industries (for example, both Target and ThinkGeek have the word “Target” in them).
Hashtags with your business name or brand can help with your SEO . The higher you rank for certain keywords, the more likely people are to find you when they search for those words. For example, if I wanted to get more Twitter followers, I would include my Twitter handle on all of my content (website, blog posts, etc.). This will make it easier for people who like what I post to follow me using that link. This might not sound like a big deal compared to an extra 100 visitors per month, but imagine how many more sales that could lead to?
How do I create a hashtag?
On Twitter: Type the word you want to use as the hashtag, but don’t include a # sign. Let’s say your name is Jane Doe and you wanted to make a Twitter handle for yourself at @janedoe – just type “janedoe” into the search bar without hitting enter. Once you see that there aren’t any results, begin typing a zero (0) on your keyboard before completing the URL.
On Instagram: When creating a new post, highlight everything in between two hashtags by clicking on them with your mouse. After highlighting those words, hit “enter/return” on your keyboard so it changes from blue text to plain black letters. Then, delete those words and replace them with the word you want to use as your hashtag.
How do I make my URL pretty on Twitter and Facebook?
On Twitter: To create a custom username (like “@janedoe”), simply go to your profile page by clicking on your name in the top-right corner of any Twitter page. Then, click “Settings” and scroll down until you see “Your Twitter username.” Type in what you want (without the @) for this to become yours. Once it’s yours, people can find you by your custom username just like they would if they were searching hashtags.
On Facebook: To take advantage of a custom domain with a keyword/hashtag combination, all you have to do is purchase the URL you want (website.com/keyword) and then post that link whenever you want to promote it on social media. The benefit of this is that Facebook does not count a link with your keyword in the title as an advertisement, which means more visibility for organic posts from others who share the same hashtag.
How do I make my URLs pretty?
By now, you should know why using a random URLSlug doesn’t help with marketing efforts. However, there are some companies out there that allow people to buy custom URLS for just $5 or less – what a steal! But here’s the thing: People will see your website as “bottom of the barrel” if you have a lame URL. They might not even click on it to see what your site is about!
If you truly want people to take notice of your business, start by making your URL look as professional as possible. For example:
Use this for Twitter and Facebook: http://www.website.com/keyword
Use this for Twitter and Facebook: http://www.website.com/custom-slug-with-a-hashtag
It’s that simple! Just a couple minutes can make a world of difference when it comes to attracting leads from your social media efforts. [ARTICLE END] -h1bz2uOv6TtEoUQdR8dg6gtM2tmlY0
Using a Random URL Slug uses a random URL slug as an example to demonstrate the importance of making your website link pretty. The first thing that you notice is that it's a total waste of time if the person viewing your brand sees something low-quality. It can discourage them from viewing or clicking on what you have to offer, and might even make them question whether they should trust your brand for anything else. In this case, using a custom domain along with a hashtag could make all of the difference between being able to stand out among competitors or being lost in an endless pile of other brands that aren't as aesthetically pleasing to the eye. It shows that you're trying and can convert people because of it. This will help you get more of the website traffic that you're looking for, and makes a bad first impression a lot less likely to happen.
This article features keywords such as “Hashtag” and “URL Slug” which are common terms relating to social media marketing that would be helpful for marketers who have never heard of them before. In this example, the writer uses clear language so even people new to social media can understand what is being talked about. The reader doesn’t need outside knowledge from any one source in order to understand the information being presented. It was written with a beginner audience in mind, but still manages to use some SEO friendly terms like “custom domain” and “custom slug” to appeal to more experienced marketers. The article does not contain any spelling or grammar mistakes.
This is an example of explaining the importance of something in social media marketing. It's simple enough for newbies, but also has some SEO words that will appeal to more experienced social media marketers. Most importantly, the article tries to convey that it is important to make your website link pretty because it can affect how people view you as a brand and whether they are willing to click on your links or follow your business on social media platforms. This makes understanding the overall tone of the content clear- this is not just about hashtags, but about making sure that when people see your site they won't be judging you for the URL. If your website is appealing to potential customers they are more likely to convert on whatever you have to offer them, whether it be a product or service you are selling. A bad first impression can make it hard to gain trust in your business and this is what this article tries to explain about using a random URL slug.
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