Best Use branded URLs # matchurl

Best Use branded URLs # matchurl

14.Sep.2021

When you share content online, it's important to use a URL shortener. It's also important to brand the shortened URLs with your own unique brand identity.

Without branding, you're extending the benefits of the URL shortener that you're using (bit.ly/ or adf.ly/). Those are good shorteners; what they do is make long links fit in status messages and tweets without breaking them up into multiple lines, which can be annoying if not downright impossible for some people to read. They also provide click analytics like how many times (and when) that particular link was clicked, but that is secondary to the primary purpose of making URLs more readable in any medium where space is limited (like Twitter).

There is no reason that you can't use a URL shortener in conjunction with your own brand. Bitly recently added an option to do just that, which is really nice. Using it will let people know what company you're representing when you share content online. That's good for business!

 

Your digital presence is the face you show to the world when conducting business online. Without branding your URLs, it looks like their brand, not yours—and why would anyone ever want to work with someone who tries to take credit for other peoples' success?

Simply put, bran*** links are an easy way to ensure that people know who they're working with when they click on one of your links. They're simple and inexpensive ways to build trust among your customers.

 

Branded URLs are a type of short URL. They're different because the person or company sharing the content brands them to match their unique brand identity. Branding URLs doesn't make them work any better. It just makes them more professional, and that does matter.

If you run any kind of a business and are thinking about using a URL shortener, you should brand your URLs. Otherwise, you're extending the brand of the URL shortener that you're using. When you see a link that begins with bit.ly/_short-url, it's no secret what URL shortener the sharer is using. They're using Bitly, and they're additionally promoting Bitly's branding in doing so (which feels a bit spammy).

If you have a business and want to use a URL shortener, create your own URL shortener. You can get your own unique short code from Bitly or TinyURL with minimal effort on your part. It doesn't take any more time than creating the link, but makes the shared content feel much more professional because it's branded with your company's name rather than that of an anonymous third-party service provider. You can learn more about Bitly and TinyURL here: http://www.webconfs.com/url-shortener-tools.php

Anyone can create a URL shortener, but only businesses that understand the importance of branding should do so. If you're interested in building trust with your customers and having a branded short code is just too much work, then don't bother—use one of the many free tools available to shorten links es instead. Otherwise, you'll be right at home using your own company's URL shortener for all of your content sharing needs!

 

 

 

The article talks about how using a branded URL can better represent your company and help build trust with customers. It's an easy way to establish a more professional relationship with them, as well as give the impression that you're not spamming. Anyone can set up their own short URL generator, but only businesses that understand the importance of branding should do so. If you're interested in building trust with your customers and having a branded short code is just too much work, then don't bother—use one of the many free tools available to shorten links instead. Otherwise, you'll be right at home using your own company's URL shortener for all of your content sharing needs!

(Background information: "URLs are a type of short URL." "They're different because the person or company sharing the content brands them to match their unique brand identity." "If you run any kind of a business and are thinking about using a URL shortener, you should brand your URLs. Otherwise, you're extending the brand of the URL shortener that you're using." "When you see a link that begins with bit.ly/_short-url, it's no secret what URL shortener the sharer is using. They're using Bitly, and they're additionally promoting Bitly's branding in doing so [which feels a bit spammy]." "You can get your own unique short code from Bitly or TinyURL with minimal effort on your part

 

Article text [to use as the article itself, not to be copied verbatim]:

 

Branded URLs are a type of short URL. They're different because the person or company sharing the content brands them to match their unique brand identity. Branding URLs doesn't make them work any better. It just makes them more professional, and that does matter. If you run any kind of a business and are thinking about using a URL shortener, you should brand your URLs. Otherwise, you're extending the brand of the URL shortener that you're using. When you see a link that begins with bit.ly/_short-url, it's no secret what URL shortener the sharer is using. They're using Bitly, and they're additionally promoting Bitly's branding in doing so (which feels a bit spammy).

You can get your own unique short code from Bitly or TinyURL with minimal effort on your part. It doesn't take any more time than creating the link, but makes the shared content feel much more professional because it's branded with your company's name rather than that of an anonymous third-party service provider. Anyone can create a URL shortener, but only businesses that understand the importance of branding should do so. If you're interested in building trust with your customers and having a branded short code is just too much work, then don't bother—use one of the many free tools available to shorten links instead. Otherwise, you'll be right at home

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