Use a Descriptive Benefit-Driven URL Slug

Use a Descriptive Benefit-Driven URL Slug

13.Sep.2021

What is a benefit-driven URL slug? A benefit driven URL, or descriptive link shortening, tells people what you’re offering without them having to click through. And this became important on Twitter.

Now, the entire web has jumped on board with a ton of new tools and features providing a great way to shorten links even more – including Google+. But SEOmoz was quick to make sure their shortened URLs would pass PageRank – and they did – creating a niche within the social media landscape for themselves as industry leaders in tweeting keywords via bit.ly links.

Which is really smart because it fits with Rand Fishkin’s voice as an industry leader .

And that makes sense! Twitter is now one of the top five referring sites to the blog – and as Rand said, Twitter is an incredible way to build authority .

When you link to a blog post on your Twitter page, it helps publicize the article and will give those people who might be interested in reading it a reason to follow. It also can drive traffic back to the site through search engines since URLs shared online help rank well in results.

As we all know, tweet this…is not so helpful for rankings. But “Increase Your Search Traffic” is great because its benefits-driven and specific – which helps with SEO efforts (which is what this blog was linking out to)

Again, Rand Fishkin does things that fit with his voice! He’s used “Increase Search Traffic” as a benefit-driven slug multiple times – and those articles have skyrocketed in the SERPs.

#socialmedia #twitter #googleplus #blogmarketing

 

Title: Use a Descriptive Benefit-Driven URL Slug

Background information: This is where Rand got it right. Unfortunately, because he used bit.ly a public generic URL shortener that is blacklisted, this won’t help Rand much with his rankings for “voiceSEO”.

And it’s worth noting, with a name as big as his, he isn’t going to lose much trust from using a generic domain name in his link. But chances are you aren’t Rand Fishkin. And if you are – hi Rand, huge fan!

When creating a short link, think about what it is from the content that you are sharing that will really wow people. Then put that term into the URL slug. I’ve used terms like “Get-More-Traffic” or “Twitter-” for this blog post to earn links back to it via Twitter because of its benefits-driven nature. Referral traffic has skyrocketed since implementing these types of links in various places online (and on social networks like Google+ and Facebook).

Which is really smart, because it fits with Rand Fishkin’s voice as an industry leader. And that makes sense! Twitter is now one of the top five referring sites to the blog – and as Rand said, Twitter is an incredible way to build authority.

When you link to a blog post on your Twitter page, it helps publicize the article and will give those people who might be interested in reading it a reason to follow. It also can drive traffic back to the site through search engines since URLs shared online help rank well in results.

As we all know, tweet this…is not so helpful for rankings. But “Increase Your Search Traffic” is great because its benefits-driven and specific – which helps with SEO efforts (which is what this blog was linking out to)

Again, Rand Fishkin does things that fit with his voice! He’s used “Increase Search Traffic” as a benefit-driven slug multiple times – and those articles have skyrocketed in the SERPs.

#socialmedia #twitter #googleplus #blogmarketing

 

When creating a short link, think about what it is from the content that you are sharing that will really wow people. Then put that term into the URL slug. I’ve used terms like “Get-More-Traffic” or “Twitter-” for this blog post to earn links back to it via Twitter because of its benefits-driven nature. Referral traffic has skyrocketed since implementing these types of links in various places online (and on social networks like Google+ and Facebook).

 

Which is really smart, because it fits with Rand Fishkin’s voice as an industry leader. And that makes sense! Twitter is now one of the top five referring sites to the blog – and as Rand said, Twitter is an incredible way to build authority.

When you link to a blog post on your Twitter page, it helps publicize the article and will give those people who might be interested in reading it a reason to follow. It also can drive traffic back to the site through search engines since URLs shared online help rank well in results.

As we all know, tweet this…is not so helpful for rankings. But “Increase Your Search Traffic” is great because its benefits-driven and specific – which helps with SEO efforts (which is what this blog was linking out to)

Again, Rand Fishkin does things that fit with his voice! He’s used “Increase Search Traffic” as a benefit-driven slug multiple times – and those articles have skyrocketed in the SERPs.

 

1. VoiceSEO: What makes a Good URL Shortener? http://www.voicefive.com/blog/seo-blog/2013/02/07/what-makes-a-good-urlshortener/#sthash.zm5R3uZC.dpuf 2. Twitter Improves Search Results for People Who Don’t Follow You http://mo

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