Short URLs allow you to get the most out of character limits on social media

Short URLs allow you to get the most out of character limits on social media

09.Nov.2021

Shortened URLs allow you to include more content and more context in your social media posts without having to worry about character limits. Twitter has a strict character limit of 280, so keeping posts concise is key. Shortened URLs give you that much more room for that poignant observation about politics, or the perfect punctuating emoji for your killer joke about hot dogs.

Even for posts on Facebook or Instagram, where the character limits are in the thousands, it’s still best for readability and engagement to keep things short and sweet. Short URLs help avoid TL;DR syndrome.

Short URLs are important because they give users access to information even if they don't have time right now to read an entire post with multiple paragraphs. They also allow users to share a link with others without having to worry about posting an unusable link or wordy content. Creating short, sweet, and simple links makes using social media easier for people of all ages, from millennials who have been using social media platforms since birth to seniors just now getting into the world of digital engagement.

Short URLs are easy to use and remember because they generally feature four main components: a URL, a customized version of your company name (optional), a URL suffix (included with most paid services), and a custom domain suffix (optional). Free services provide a random 5-7 character string after the “short.”

Social media users can create custom URLs by going to their preferred service's website and clicking on “create an account.” Free services offer free link creation for one profile, with additional profiles available for paid subscriptions. Many social media platforms now let you create custom link previews that appear in previews or posts that your shared links are included in.

Short URLs are easy to use and remember because they generally feature four main components: a URL, a customized version of your company name (optional), a URL suffix (included with most paid services), and a custom domain suffix (optional). Free services provide a random 5-7 character string after the “short.”

Social media users can create custom URLs by going to their preferred service's website and clicking on “create an account.” Free services offer free link creation for one profile, with additional profiles available for paid subscriptions. Many social media platforms now let you create custom link previews that appear in previews or posts that your shared links are included in.

Shortened URLs give users more room to include content and context on social media without worrying about character limits. Free services provide quick and easy shortened URL generation, while free sub-shortening is available for many popular websites at the time of this article's publication. Free web hosting accounts often come with sub-shorteners as well. Free sub-shorteners offer websites added customization opportunities through shorter customized strings following their main URL string (i.e., “website name”+”custom domain suffix”). Free sub-shorteners include bit.ly, goo.gl, tinyurl.com, and tinylink.me

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