Url shortening services were created to decrease the amount of characters necessary in a web address while still allowing users to get to the desired website. The average length of a URL taken from Alexa Top 500 is 21 characters. According to Twitter, tweets are limited to 140 characters so using url shorteners makes sense for this social media site. This service allows people tweeting links on twitter not have their tweet break character limits for websites that are just over the limit. Services like TinyUrl allow one to do this by taking an input address and making it shorter without losing any information or changing its meaning
Other services such as GoURL shorten URLs even further by requiring visitors who click on shortened urls pay money in order for you view content at your destination website. GoURL is not limited to just text websites, it also works with video and picture based websites.
There are other services that take this even further by allowing people to pay for requests on urls shorteners rather than requiring them to visit the destination website. Services like Many URL allow users to set up a campaign where they can get paid when people view their content at their destination site. This means that the viewers do not have to be redirected from your shortened url through many other pages in order for you to get paid.
In comparison, U.to charges a small fee of 1% per click but makes it so that one does not have to wait for confirmation clicks before being able to withdraw money earned from these services. These services are beneficial to websites that are just starting out with very little activity. These services can help these sites have more exposure by being able to get more clicks on their shortened urls right away without having to wait for the visitors themselves to click on your url enough times for you to be paid through affiliate marketing or other similar services.
The benefit of using Uto's service is that it targets a different audience than Many URL does. Many URL has an advantage in the sense that they target people who are trying to make money off of their website and not necessarily need traffic while Uto targets websites trying to increase their number of clicks and therefore increasing their site traffic.
Currently, there is no direct competition between these two services (TwitURL vs. Uto) because they are targeting different audiences, but in the future it is possible that if one of these services (or both) starts to offer payment for visitors rather than just clicks then there will be more direct competition between them.
The author provides several examples of URL shortening services including TinyURL, GoURL and GoTo. Many URL promises more money per click than other urls due to its pay-per-view model while Uto offers smaller fees on more clicks. The author also mentions TwitURL which allows users send shortened URLs via Twitter. Finally, the article concludes with an analysis on potential competition between TwitURL and Uto in the future if either service decides to extend their features beyond simple clicks into pay-per-view.
For the sake of brevity, this article does not include a reference section. However, we can safely infer that much of the information presented in this article came from webpages and articles published on websites such as Alexa and Twitter itself. The author made use of websites such as GoURL and Many URL to give actual examples of services similar to Uto. Lastly, the analysis at the end is based on facts presented throughout the article which makes it seem like an accurate prediction for future competition between us.
URL shortening service from U.to: http://blog.uto.io/url-shortening-service/ (no longer exists) http://www2
Top Blog Posts
- Learn HTML in 12 Minutes 3 months ago
- FOCUS ON YOURSELF NOT OTHERS - Best Motivational Speech 2021 4 months ago
- British English Slang [Advanced Pronunciation Practice] - Reductions & Contractions 4 months ago
- How To Build Your URL Short System (Premium URL Shortening Setup) 4 months ago
- Improve Your Problem Solving Skills 4 months ago