URL Shortener, How it works

URL Shortener, How it works


URL shortening is a service where a website takes a URL and condenses it into a smaller version to make the link easier to share on social media or on text messages.


A user on facebook can share an article from their favorite news source, but won't want all of the extra URLs that appear with the original link. A good example of this would be several news sources sharing any given article, but using different custom URLs for each source. This makes it easy to tell which story is from which newspaper without having to click on each individual link. When you shorten your long URL down, you lose some information about how users will get redirected to your webpage. In order to have full control over how users go through your webpage, you will need to find a service that gives you this control.


URL shorteners are very popular on social media sites, where they reduce the amount of space needed to share links. Shortened links often ensure increased traffic by enabling users to post links with many additional characters of information attached, including location and date of posting. As well as gaining new traffic via tagged links, shortened links can be easily shared with friends or through direct messages on Twitter, Facebook and Instagram. However, there are some limitations associated with URL shortening; for example, shortened URLs may impede making an informed decision about sharing because the target address is not fully visible until it has been clicked.


There are several different ways to shorten your URL:

● Using a webpage that gives you the option to shorten your URL

● Using an app that does it for you automatically (most of these are free) - this is how website services like bit.ly and goo.gl work

● Using a service on the web, like tinyurl.com , which will give you shortened URLs without having to download anything or create an account

There's no need to stick with only one of these options; they all do similar things so pick whichever one works best for you! The main purpose of shortening your link is simply convenience, but there are different benefits associated with each method:

- Some services allow users to track their links or redirect traffic through them if desired

- You can use small apps on your phone or computer to shorten links with a click of a button

- Using your browser, you can often shortening your link without having to download anything

The most important thing is that they are all free! One big question that users have when it comes to shortening their URL is whether or not this will reduce the amount of traffic that is sent to the site. While there has been some debate about whether it actually increases or decreases traffic, one thing's for sure: shortened URLs make it easy to share information, which means more people get exposed to your webpage and potentially generate sales or leads!

There are many different sites out there that allow you to shorten links, but our two favorite services would be bitly and goo.gl.


- Bitly gives you all of the benefits of having a full URL, but is also incredibly useful when it comes to tracking your links. If you're looking for an easy way to keep track of how many people are clicking on your shortened URLs, bitly is the perfect solution. It will break down your stats into nice charts and graphs that can be very helpful with future campaigns.

- Google's goo.gl service is similar in many ways, but also different because they give you the option to create short URLs with customized names . You can use whatever title or brand name you want when creating these custom links! One thing we like about this service is how simple it makes sharing on social media; once you've clicked the shortened URL, you can choose to share it on any of Google's social media sites (i.e., Facebook, Twitter, etc.). This is a great feature because many other shortened links do not give you that option!

- If for some reason you don't like either of these services and want another alternative like tinyurl.com , we recommend that you use bitly or goo.gl as they offer more customized options and stats tracking! It's also important to remember those long URLs; those are still extremely valuable for SEO purposes!

You really can't go wrong with using a URL shortener nowadays as they make sharing information so much easier, but it is important to be mindful about how you're going to use it. If you're not sure which service to use, our two favorite apps are bitly and goo.gl


- Use them if you want to have easy access to your stats so that you can keep track of how many people are clicking on your links!

- Avoid them if SEO is what you're most concerned with. Clicking a shortened URL won't hurt your rankings, but always remember about proper linking techniques when using any kind of third party link shortener service!

URL shortening is an extremely useful feature for online marketers that allows users to post information more easily on social media sites like Twitter, Facebook, Instagram, etc. Without this feature, sharing lengthy addresses would be very difficult—especially without the possibility of breaking the character limit on these sites!

Nowadays, there are hundreds of different shortening services out there. Luckily for you, we've done all of the research to make sure that you only have to read this article once! We can't stress enough how helpful these services are when it comes to making sharing information easier and more accessible—both from a marketing standpoint and from a convenience standpoint. As long as you keep your long URLs in mind in addition to using a URL shortener, you should be able to take advantage of shortened links without any issues in terms of staying SEO-friendly or having potential data loss due to the converting process.


In a world where everyone from your grandma to celebrities are using social media platforms like Twitter and Instagram, URL shorteners have become a necessary evil. They allow many people to post information on sites that have character limits with the possibility of breaking said limits! It's important, however, to remember not to sacrifice SEO for convenience so try not use shortened URLs excessively unless it is absolutely necessary!

When you sign up for a URL shortening service like bitly or goo.gl , you give yourself access to great analytics tools that can help you see how many clicks your links are getting—which can be very helpful when it comes time for planning future campaigns! If you do decide to use one of these services, make sure that whatever program or website you're using has full access to your analytics data—otherwise, the shortened links will not be tracked accurately!

No matter which service you decide to use, remember that if you want better information about how many people are clicking on your links, it is important to keep your original links intact. This means putting them in an email or word document so that they will remain unaltered for future reference.

Simply put, all URL shorteners basically do the same thing: take a long string of characters and turn it into a shorter one through a mathematical process. They can accomplish this by removing unnecessary characters (such as 'http://' or '.com'), changing the case of letters, adding some numbers or symbols at the end, etc.

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