Transitioning Google URL Shortener to Firebase Dynamic Links

Transitioning Google URL Shortener to Firebase Dynamic Links

14.Sep.2021

Today, we're announcing that Google URL Shortener (goo.gl) will be deprecated in March 2019 , to be replaced by Firebase Dynamic Links .

Who is the target audience?  What does this article contain?  Who should read it? Anyone who uses goo.gl URLs Anyone maintaining services based on goo.gl URLs Developers working on client apps for goo.gl URLs

Google URL Shortener makes sense when sharing a small number of links via email or chat but as more content moves to mobile devices, browsers are no longer the primary way people discover and consume information which has shifted the use cases for short links dramatically. As you can see below, fewer than 1% of clicks from Twitter through standard web referrers (such as organic search) to publisher websites use goo.gl:

Background on Firebase Dynamic Links and why they were built: we launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online. Since then, many popular URL shortening services have emerged, which shifted how people find content on the Internet. To name a few examples, Bitly is now used by Twitter for its t.co link shortener; Facebook has fb.me; and Google itself uses goo.gl with Gmail and G+ . As all of those services stand today, developers using them would lose out on key features provided by their respective platforms: deeplinking into apps not supported via t.co; custom branded short domains with fb.me; or an easy way to share links on G+.

As many popular services have emerged, the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants (think Alexa and Google Home), and more. As part of our efforts to build the best platform for developers , we want to focus our efforts on making Firebase Dynamic Links so that you can continue reaching users in their moment of need anywhere they are—on mobile device browsers near where they are standing or chatting with friends about what's up ahead at a concert venue using smart speakers at home.

We're excited about this transition for goo.gl users and for the Google developer community as a whole. We'll continue investing in Firebase Dynamic Links with new capabilities for more app types, platforms and use cases -- stay tuned!

If you have questions about your goo.gl URL or transition plans to Firebase Dynamic Links, please contact our support team .

ARTICLE END

Google URL Shortener makes sense when sharing a small number of links via email or chat but as more content moves to mobile devices, browsers are no longer the primary way people discover and consume information which has shifted the use cases for short links dramatically. As you can see below, fewer than 1% of clicks from Twitter through standard web referrers (such as organic search) to publisher websites use goo.gl:

As many popular services have emerged, the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants (think Alexa and Google Home), and more. As part of our efforts to build the best platform for developers , we want to focus our efforts on making Firebase Dynamic Links so that you can continue reaching users in their moment of need anywhere they are—on mobile device browsers near where they are standing or chatting with friends about what's up ahead at a concert venue using smart speakers at home.

We're excited about this transition for goo.gl users and for the Google developer community as a whole. We'll continue investing in Firebase Dynamic Links with new capabilities for more app types, platforms and use cases -- stay tuned!

If you have questions about your goo.gl URL or transition plans to Firebase Dynamic Links, please contact our support team .

Google URL Shortener makes sense when sharing a small number of links via email or chat but as more content moves to mobile devices, browsers are no longer the primary way people discover and consume information which has shifted the use cases for short links dramatically. As you can see below, fewer than 1% of clicks from Twitter through standard web referrers (such as organic search) to publisher websites use goo.gl:

As many popular services have emerged, the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants (think Alexa and Google Home), and more. As part of our efforts to build the best platform for developers , we want to focus our efforts on making Firebase Dynamic Links so that you can continue reaching users in their moment of need anywhere they are—on mobile device browsers near where they are standing or chatting with friends about what's up ahead at a concert venue using smart speakers at home.

We're excited about this transition for goo.gl users and for the Google developer community as a whole. We'll continue investing in Firebase Dynamic Links with new capabilities for more app types, platforms and use cases -- stay tuned!

If you have questions about your goo.gl URL or transition plans to Firebase Dynamic Links, please contact our support team .

Google URL Shortener makes sense when sharing a small number of links via email or chat but as more content moves to mobile devices, browsers are no longer the primary way people discover and consume information which has shifted the use cases for short links dramatically. As you can see below, fewer than 1% of clicks from Twitter through standard web referrers (such as organic search) to publisher websites use goo.gl:

As many popular services have emerged, the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants (think Alexa and Google Home), and more. As part of our efforts to build the best platform for developers , we want to focus our efforts on making Firebase Dynamic Links so that you can continue reaching users in their moment of need anywhere they are—on mobile device browsers near where they are standing or chatting with friends about what's up ahead at a concert venue using smart speakers at home.

We're excited about this transition for goo.gl users and for the Google developer community as a whole. We'll continue investing in Firebase Dynamic Links with new capabilities for more app types, platforms and use cases -- stay tuned!

If you have questions about your goo.gl URL or transition plans to Firebase Dynamic Links, please contact our support team .

We are social