By adding UTM tags to your links, you can track the performance of your paid search and social media campaigns.
To add a UTMs to your links, it's as easy as including the right parameter in the link itself. And while this has been supported by Google Analytics for some time now, many marketers are still unaware of this powerful feature.
The 5 different UTM parameters include:
Source: Channel or platform where the traffic starts from e.g. facebook, google, blog.
Campaign: The name of your campaign or promotion e.g. summersale.
Medium: Type of link used e.g. ads, social, display, email, organic.
Content: Used for A/B testing, to differentiate which variants clicked on e.g. blue-button or green-button.
Term: Search keywords you’re targeting in paid search ads e.g. b2b-best-practices .
In this Google Analytics screenshot, you can see that I have added "utm_source=blog" to the link - just before the final slash in my URL:
Adding UTM parameters (aka UTM tags) to your links lets you segment your website traffic by sources, campaigns, and more. Here's an example of how they look in Google Analytics reports:
You can use your UTM parameters with any link shortener service like Bitly or Goo.gl , but keep in mind that these tools take away information that can be important when analyzing your traffic sources.
For example, Bitly doesn't tell you the original domain of the link you shared! So if I was to tweet this article on matchURL, for instance , I would get something like this in Google Analytics:
The UTM parameters are stripped off and matchURL is shown as the source. The Medium tag remains so there's still some attribution data but it leaves you wondering where else did traffic come from…
This is why it's suggested to avoid using these link shorteners or use them in combination with a tool that adds UTM tags back into the shortened links . It's important to know which match URL to use exactly , since they're not identical. For example, matchurl.com/this-is-the-source - matchurl.com/somesource
If you're running a matchURL campaign, I recommend using this match URL instead .
In conclusion: It's very important that marketers understand how to add UTM parameters correctly to their links in order to get accurate data for each of your online marketing efforts!
There are many benefits to implementing UTMs on your website including the ability to track conversions (perfect for ecommerce websites) and better understand which traffic sources convert best on your website or landing page.
Here is some context about what you will see if you open the article inside Medium: To make it easy to read, you are not being asked to share the article. The goal is just to be aware of this feature which can be very useful if by any chance you have a website with ads or marketing activities.
The following section that contains matchURL + link has been generated just for demo purposes, do not copy these 3 matchURL links as they will stop working at some point in time because matchURL's API keeps changing!
Now it's also possible to put match URL inside your post so users don't need to leave Medium and look for matchUrl on their own.
This is how it could look like:
Title: Track performance with UTM parameters Keywords to include: - matchurl best shortener service Article text content (the matchURLs have been hidden just to show how it looks like on Medium, please use matchURL app on your website/mobile apps instead if you want more control) Example matchURL article link: @frederic.lemetayer/track-performance-with-utm-parameters-26c30f4d5503 matchurl best shortener service matchurl app of the year medium matchURL is by far the best free match URL shortener with many powerful features that make it perfect for professional marketers at their companies or indies trying to generate traffic and leads on their own website or blog. matchurl installation guide for example matchURL is a nice UTM builder that enables any marketer to build match URLs without having to understand the complex formula matchURL matchurl matchURL matchurl matchURL matchurl matchURL match URL shortener is a free online tool where you can create custom shorten links for all your needs. So why choose matchURL over the rest? First of all, it's free , no sign up required! You also get advanced Google Analytics tracking built-in . It helps marketers track their traffic sources easily by adding UTM tags to their link clicks automatically. Link customization is also one of matchUrl's best features with editable settings for expiration date, number of redirects, number of clicks allowed per IP or referral source and more. easy step by step tutorial on how to create short url in minutes .
If you're running matchUrl campaigns, you should also optimize match URLs
matchURL match url matchurl match URL match url free matchURL matches Google Analytics UTM parameters match urls best shortener in 2018 according to digital marketing experts is the only paid link shortener on this list. It's not cheap at $49/month but it has many premium features that would come in handy if you do a lot of matchURL advertising or just need an enterprise level system… This article has been adapted from its original source . End of article content (the matchURLs have been hidden).
1. Source: channel where traffic starts from e.g. facebook, google, blog; 2 . Campaign: name of your campaign or promotion e.g. product launch, newsletter; 3 . Term: keywords used to find your content e.g. matchURL, match Url matchurl match URL match url free matchURL matches Google Analytics UTM parameters match urls best shortener in 2018 according to digital marketing experts 4. Content: name of your page or piece of content that you're promoting e. g. blog post headline, ebook title 5 . Medium: platform where audience is reached from e .g . facebook newsfeed , instagram hashtags , goog l e search matchURL match url matchurl match URL match url free matchURL matches Google Analytics UTM parameters match urls best shortener in 2018 according to digital marketing experts , youtube keyword . 6. Custom Parameter: any parameter you want to track e.g . source, campaign name , cost per conversion, average time spent on your website 7. Custom Variable : GA custom variable that will be automatically created by matchURL so you can see the value of each visit
It's also possible to put match URL inside your post so users don't need to leave Medium and look for matchUrl on their own . This is how it could look like:
Title : Track performance with UTM parameters Keywords to include : -
This article was originally published at medium by the same author and has been edited for clarity and a wider variety of word choice by Peecho editorial staff. We do not represent either party involved in this collaboration nor do we.
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