Track all the clicks, see how things change over time

Track all the clicks, see how things change over time


It's easy to see how many clicks a link has gotten...

Check out Bitly's URL Builder for a ton of awesome features that let you track which links are driving traffic, how they're being shared, and even gives you insights into what devices people are using. 

You can also see these stats over time with the "View Recent Activity" tab on any bitlink.



...and you can see how many times a link has been clicked as well.

For example, this article has had 2,753 clicks as of this writing. That's pretty good for an article about URL shorteners! =)

Check out the "View By" and "View Recent Activity" tabs to view your statistics compared with others and compare them over time with Bitly's Dashboard.

If you're tracking different links over time, there are some tips and tricks we'd like to share:

Tip #1: Shorten new links in batches with your favorite shortening tool (there's a big list at the end of this post) Tip #2: Check back on that every once in awhile to see how the new links are performing. Tip #3: Change it up and shorten a few new links with a different tool =)

Now's also a good time to mention that you can actually track clicks on your own bitlinks with Bitly! It's called "Open Platform," and we wrote about it here

Check out this post for some examples of what might be possible in the wild when you add custom tracking to your links.

This is an article written by me (Joe Lazauskas), but many people have helped contribute tips, feedback, and information for this piece. A big thank-you goes out to [insert names]. [ARTICLE END]

Some URL shorteners let you see where people are clicking your link.

For example, if you're using Google's URL shortener (, you can see which websites are linking to the content that you've linked. You can learn more about it here .

This is an article written by me (Joe Lazauskas), but many people have helped contribute tips and feedback for this piece. A big thank-you goes out to [insert names].

Official Bitly blog: /blog/2013 /04/11/tracking-the -clicks-with- bitly / Official blog: .com/+GoogleUrlShortenerBlog/posts/PWtydiY7htu

List of URL Shorteners with Analytics:

Google URL Shortener (



Tracking URLs using your Twitter username/ID will not work. It is because shortened URLs are unable to give the user ID of the original link that was clicked. You can use Bitly's clickmap feature instead, which shows you a heat map of where users are clicking on your links in real time. The clickmap feature requires an account with Bitly, but it doesn't require you to register or login every time you want to see the data for all your links -- providing excellent convenience when one's testing multiple shortened URLs throughout a session. Try out bitly's unshorten API to expand short urls into long urls in order to see all the click information on the original link. The unshorten API will also provide you with information about where your link is being shared across social media, and what times of day it's getting clicked on most often. You can figure out how long people are staying on the page that your link directs them to by using bitly's Tracking pixel feature. This feature lets you track whether anyone who clicks through from a clickthrough URL (i.e., short, bitly-shrunken URL) has actually made it to their final destination before they leave or close their browser window / tab. A corresponding Analytics dashboard will aggregate this data for you so you can measure how effective your campaigns are (in terms of bringing people to a website, and keeping them there for a reasonable amount of time). Here's an example from the Analytics section of bitly regarding the average visit duration/length for this particular short link:

You can also use bitly's API as part of your workflow to create new shortened URLs with all sorts of bells and whistles built in. One such handy feature is called "tracking pixel," which lets you register a clickthrough URL (i.e., where people land after clicking on a shortened URL) that will then be available under its own unique tracking ID within Bitly's dashboard and API, thus enabling you to see more granular data about these clicks than what would otherwise be available to you if you simply relied on Bitly's website alone. This article is an excellent primer on how tracking pixels work within bitly, and how they can help make the most of your marketing campaigns through effective attribution. Lastly, some URL shorteners automatically track URLs all by themselves based on some set rules. For example, AdFly has a system that detects when people are trying to click links that are broken or incomplete, in which case it invites them to "skip the wait" (i.e., click on an AdFly-shortened link instead). Another common example is when someone who clicks on one shortened link gets redirected to another page of clicked links before arriving at their final destination. These types of automated redirects are frequently used by online advertising companies to help them better understand how their ads are performing. One example of this is where one short link might take people to the website of an online retailer, while another redirects them to an informational page about that product on Amazon.

Another example with AdFly links: --> http://mytrafficvalue .com/redirect/?


This URL will be tracked by both AdFly and My Traffic Value because it was redirected through each service before arriving at its final destination. This article has more information about how tracking pixels can be

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