The URL Shortener-SEO Cage Match

The URL Shortener-SEO Cage Match

04.Nov.2021

URL shorteners may be bad for users who want to see the whole internet as their oyster, but they're an SEO's best friend.

Ben Parr at Mashable points out three key reasons why URL shortening is good for your SEO goals:

1. It makes information easier to understand  for humans and search engines alike 2. It enables people with a shortened version of a link to know where it leads 3. Search engine crawlers can crawl more pages without overloading servers

With this in mind, Kevin Rose tweeted "URL shortener services are ruining the web." Joshua Schachter then posted a great rant on his blog about how URL shorteners are making the internet worse by taking away from their original purpose -- helping users see all that the web has to offer.

Here's why I disagree with Joshua:

They're not ruining the web; they're helping both users and search engines out . I still think URL shorteners are evil since they take away from the original idea of hyperlinks, but at least for SEO purposes, there's no way around it. Just ask our friends over at SEOmoz, who've built their entire business around fine-tuning your use of them.

I hope this helps explain how Twitter is becoming an important facet of any company or individual's social media strategy. And to answer the question head on: absolutely yes, you should be using a URL shortener if you're sharing online -- just don't rely on the one that comes with your social media tool. Spend an extra minute or two and find a better one (or, create slightly more complex links in the tool you're already using).

By: Sheila Tozier

Blog Post Title: Just my opinion--URL shorteners are ruining the web

Article Text: URL shortening services are ruining the web according to blogger Joshua Schachter . I disagree. I think they can be incredibly beneficial for SEO. Here's why...

1. They make information easier to understand for humans and search engines alike 2. It enables people with a shortened version of a link to know where it leads 3. Search engine crawlers can crawl more pages without over servers With this in mind, Kevin Rose tweeted "URL shortener services are ruining the web." Joshua Schachter then posted a great rant on his blog about how URL shorteners are making the internet worse by taking away from their original purpose -- helping users see all that the web has to offer. Here's why I disagree with Joshua:

They're not ruining the web; they're helping both users and search engines out. I still think URL shorteners are evil since they take away from the original idea of hyperlinks, but at least for SEO purposes, there's no way around it. Just ask our friends over at SEOmoz, who've built their entire business around fine-tuning your use of them. I hope this helps explain how Twitter is becoming an important facet of any company or individual's social media strategy. And to answer the question head on: absolutely yes, you should be using a URL shortener if you're sharing online--just don't rely on the one that comes with your social media tool. Spend an extra minute or two and find a better one (or, create slightly more complex links in the tool you're already using).

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