A Custom URL Shortener: The key to Branding Your Links to Increase Reach and Engagement #matchurl

A Custom URL Shortener: The key to Branding Your Links to Increase Reach and Engagement #matchurl

20.Oct.2021

Organizations have historically relied on URLs to distribute their content. Whether it is an article being published by a blog, or a product being posted by the sales department, each URL can be thought of as an advertisement for your product/service/event.

 

A significant part of the value in any URL comes from its uniqueness combined with how well you are able to optimize that link’s impact across all potential audiences. We often find ourselves asking questions such as "How do I make sure this message reaches my target audience?" and "How do I track these campaigns?"

 

For many years, long, complicated links were typical when sharing information online. Longer in length meant more chance of having typos or formatting errors in the copy which, in turn, could lead to lower conversion rates.

 

The average click-through rate for link ads is below 1% which is not surprising considering the above challenges. Over time, URL shorteners became popular as a solution to cut down on copy length and improve CTRs. They also helped ensure accurate tracking metrics by replacing long links with shorter ones that led back to originating website pages or landing pages where advertisers were collecting information or generating leads.

 

Recently, however, URL shorteners have become more than just shortened links--they've become smart URLs! What's the difference? Customized URsl. Let's walk through some examples...

 

Let’s say you want to promote this blog post: A Custom URL Shortener: The key to branding your links to increase reach and engagement. You could share the link below on social media, email, or even through text message!

 

https://rebrand.ly/custom_url_shortener_key_t05k93w

 

While you’d get some traffic here, there are many ways we can improve the success of this particular post by using a bit of simple customization. For example, let’s say you wanted to promote this article to an audience who uses Reddit for their daily news needs. Why not create a branded shortened URL like this one?

 

https://www.rebrand.ly/reddit (note how it is “branded”) That means you can now include this shortened URL in your Reddit post to make it more clickable. It also means that you will be able track the effectiveness of the campaign, note your reach, or even set up a UTM variable to identify specific subreddits if need be. Even better, you don't even have to leave Reddit's website!

 

Some other ideas for this?

 

Use short URLs as product names on e-commerce sites like Amazon :) Use short learn more URLs on your website instead of including long anchor texts !!! Track campaigns by adding tracking information using Rebrandly’s full link customization feature A/B test different social media posts with new shortenings instead of creating many different articles! Add number counters to drive traffic growth to a webpage !!!

 

This short URL will automatically lead to this article. You can even rebrand.ly/reddit and see for yourself! This makes it easy for your audience members to use the links you share on social media, in emails, or elsewhere as they can simply copy and paste them with ease as opposed to tediously typing out an original link every time.

Entertainment - Brands that have started using custom URLs include Wiz Khalifa, who goes by wizkhalifa on Instagram. On Twitter, @wizkhalifa is his account name which leads back to his official website, WizWorld.com which has a section devoted just to social media features including a list of his usernames across platforms.

 

https://rebrand.ly/reddit (you can use any part of your webpage to create a branded shortener)

 

Which subreddits would you like to monitor? (one at a time):

Great! We've set up reddit as a new shortened link in your Rebrandly account, and we've even analyzed it for you: https://rebrand.ly/reddit You can add this link to the social networks and channels where your audience hangs out: Facebook, Twitter, LinkedIn, Instagram... Or simply share it with all of them :-) Thanks for using Rebrandly! :)

 

Remember that you can click "REWRITE" button from the top menu on rebrand.ly dashboard). It will rewrite the link to https://rebrand.ly/reddit_wildcats

 

Note: Reddit_WildCats is a custom name you can pick instead of reddit so your users can easily identify the social network where their links will lead to. They will see it in your Social Networks panel within Rebrandly dashboard.

 

You can test it here: https://rebrand.ly/reddit_wildcats All good? If you decided to use this brand later, you should configure Analytics for this shortened link from our dashboard (Entertainment - Done) You can also create a new campaign to track clicks and set up UTM variables as usual.

How about iMovie? What could be easier than promoting an apple product by using a URL such as this?

https://rebrand.ly/imovie

 

Note: imovie is a custom name you can pick instead of iMovie so your users can easily identify where their links will lead to on the App Store. They will see it in your Social Networks panel within Rebrandly dashboard and on our Analytics page. You can also add more than one social network with different names: https://rebrand.ly/instagram_wildcats, for example.

You can test it here: https://rebrand.ly/imovie All good? If you decided to use this brand later, you should configure Analytics for this shortened link from our dashboard (Entertainment - Done) You can also create a new campaign to track clicks and set up UTM variables as usual.

 

Note: If you haven't used your campaign yet, click on the button "Create a new campaign" (above). Otherwise if you already created other campaigns (n1-n6) don't forget to create nested short URLs for each of them. We'll guide you through it in the next steps!

Use Rebrandly following these three main recommendations:

Youtubers realized this very quickly, but today almost everyone can benefit from using URL shorteners like Rebrandly, including... agencies!!! Brands that have started using custom URLs include Wiz Khalifa , who goes by wizkhalifa on Instagram . On Twitter, @wizkhalifa is his account name which leads back to his official website, WizWorld.com which has a section devoted just to social media features including a list of his usernames across platforms..

Entertainment - Brands that have started using custom URLs include Wiz Khalifa, who goes by wizkhalifa on Instagram . On Twitter, @wizkhalifa is his account name which leads back to his official website, WizWorld.com which has a section devoted just to social media features including a list of his usernames across platforms.

 

What do you think about this branded shortener? https://rebrand.ly/wizkhalifa (you can use any part of your to create a branded shortener

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