The features and pricing of some of the best URL shorteners

The features and pricing of some of the best URL shorteners


Background information:

URL shorteners are websites that take a long, complicated link and compress it into a much shorter one. They’re often used when posting links in social media or on message boards to make them easier to post, read, and remember.

Indeed, URL shortening is nothing new - services like TinyURL have been around for years. But there are some newer players out there now who offer unique features, pricing plans, and even analytics tools. Below you’ll find information about some of the top companies that offer URL shorteners today along with their current prices.

1)  Bitly

This free service has grown substantially since its early days as a simple tool for consumers to shorten links. they offer an enterprise plan for businesses and a suite of other tools, including conversion tracking and reporting.

Bitly is the most well-known URL shortener out there and they’re still one of the best options. They used to support extremely small URLs (down to only 7 characters), but that feature has since been deprecated in favor of utility.

Price:  Free when you join their affiliate program, for everyone else it's $199/month when billed annually or $249/month when billed monthly.

2) offers another free option, but just like Bitly it's not exactly what you'd call cutting edge in terms of its featureset. The company boasts about good speeds and a clean interface and they're certainly not wrong about that.

Price:  Free

3)  Snipurl

If you’re looking for a shortener with good customer service, check out Snipurl. They offer 24/7 support via phone and email as well as live chat during business hours (central time). They also cater to larger websites, offering the ability to track campaigns with Google Analytics and rewarding referrers with $20/month of free ads for one year if their link is used 100 times or more per month. You can even create custom URLs and branding!

Price:  $4.95/month


Shorte is another company that offers free accounts, but they go a step further by allowing users to keep earning credits after the first 100 are used up. The company also creates weekly coupons for people to use at their discretion.

Price:  Free

5)  Snipr

Snipr is yet another offering that’s free for individual users and caters to larger sites as well with its pro account. They offer good tracking options via Google Analytics integration, plus an API if you want more control over your campaigns. The company also has a pretty decent knowledge base and tutorial page on its site, so it shouldn't be difficult to use even if you're not the most tech-savvy person ever.

Price:  Free

6) is another new kid on the block, one that’s particularly popular with gamers due to its ability to remove ads for them so they can have their games completely ad-free when using it. The company even has a referral program in place where users can earn up to 50% commissions by sharing links with friends. It's also pretty easy to get referrals if you want more credit - all you need is an account! There are no complicated requirements or annoying systems in place like some other services out there use.

Price:  Free

7) offers free accounts but only lets you shorten links 10 at a time before you have to upgrade. They also offer a partnership program with basic stats tracking and more, but they do have ads in place so you'll see the occasional sponsored link on the service.

Price:  Free with 10 link limit


Cutt is another freebie that lets you earn credits for referrals and offers a one-click share option on most social networking sites. You can also pay to remove the credits limit if needed! If you’re looking for a simple, no frills offering this is probably your best bet without spending money.

Price:  Free


F2 has been around for some time now and it's still going strong today as a good option for those who want more than just a free link shortener. They have many of the standard features you'd expect from a paid URL shortener, including a dashboard with user stats and a built-in URL analytics system. Their interface is minimalistic but easy to use, which some people might consider an added bonus.

Price:  $9.99/month or $139/year

10) Snurl

Snurl offers unique services by allowing users to create shortened URLs on their own domains rather than ones they don't own themselves. In other words, you can get instead of something like . It's not an industry-changing feature by any means but it can certainly come in handy, especially if you're shortening links to be used on your own website.

Price:  $9.99/month or $69/year (paid annually)


Cli is actually the shortest service on the list providing shortened links at only 3 characters long! They also have a unique revenue model in which users can earn credits for referring people before needing to upgrade to another plan. The main downside here is that there are no other features than just barebones URL shortening so this may not be quite what everyone is looking for unless they just want simplicity over everything else.

Price:  Free, then $11.99/month or $3.89/month (paid annually)


Bit is another service that’s simple and easy to use, with some unique features like the ability to mask shortened URLs as clickable images rather than text links if you so choose. They also offer an API for those who want more flexibility when it comes to their campaigns, which can be an added bonus early on in your marketing career.

Price:  Free


Goo is one of Google's many products, but they're actually one of the better options out there considering most people already know what they are and how to use them. You can create up to 1000 shortened links using Goo, which is a pretty decent amount. Their dashboard is also pretty well-designed and easy to use so you should have no trouble getting started right away.

Price:  Free


Ow has been around for a while now and has gained some popularity in recent years due to its ability to automatically share shortened links on social media sites like Twitter - all you need to do is make your link on the website itself, then Ow will generate it for you on their own servers! They've even added safeties like redirecting users if they try to access an expired or non-existent URL.

Price:  $5/month (limited), $18/month (unlimited),

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