The Best Link Shortener Tools & Bitly Alternatives

The Best Link Shortener Tools & Bitly Alternatives

30.Jul.2021

hello everyone
i'm nolan clemens with clemens io and
today we're going to go over
the best link shortener tools that you
can use
in your marketing so to start things off
what is a link shortener tool it's
something that you use
to take a long url and make it short
and there's several other features that
have become common practice
one of those is to use a branded
url as opposed to
bitly so bitly is the market leader
right now i'm going to go
i'm not going to get too much in depth
into this one because i want to focus on
the alternatives to bitly
but basically you'll have bit dudley
slash some random combination of letters
and numbers
uh people don't know what they're
clicking on when you do that now
bitly does have the option to re rebrand
but we're going to go over
the other ones that focus on that as the
default uh because
a lot of people use this and simply
don't know the full functionality or
maybe they're trying to use a tool for
free
so the other features we'll go over is
link retargeting
utm parameters call to action
insertion uh via iframe and this is
pretty powerful
uh we won't go too much into the mobile
side uh that can be in a separate video
so
let's get started first let's take a
look at at
short dot io and this is a
way to shorten links using your own
domain which is very important so that
people don't realize
they're clicking on some random link
they're clicking on your brand
uh your domain something that they trust
and then they can use for that
uh and you know they they have some good
customers they have
pretty reasonable plans uh for you to
use
so on to the next one is rebrandly so
this
it kind of offers a similar
functionality to that
uh they do i use this myself personally
and they offer a lot of analytics and a
good way to organize your link
because if you start using a link
shortener you want to put
various you know pieces of your content
or maybe other people's content that you
want to use for it
has a lot of integrations that you can
use like if you're using buffer
or some other social media management
tools
uh so that can be pretty useful for that
so and then let's look at pixel me so
this
their main focus is on link retargeting
and that what that means is that when
you click on uh one of these custom
links
it'll embed various pixels
uh third-party tracking pixels that you
can use to create a retargeting
audience and what retargeting means is
similar to if someone clicks on your
website
they can see an ad in facebook
or youtube or whatever the platform is
so
this means this goes for people that
click on that link now why wouldn't they
just put that on their website
they may be sending you uh to a
different website
that they wouldn't control and i'll go
over depend
how you can benefit from other websites
but
it's important because you want to focus
on people that click on that
and you can so you build a custom
audience for each url
uh which is very important uh and you
can also
have branded links uh with me as well
and they have to have a chrome extension
to help you with that and they can
integrate
with the major ad platforms next
we'll look at rocket link so
again you'll see you'll notice a lot of
these bitly alternatives and
link shorteners have a similar
functionality
uh i'll try and focus on uh what
differentiates them from that and so
just look at this so they have
a custom dom rocket link has custom
domains retargeting pixels
analytics they also have a call to
action
and they have a way for you to customize
the thumbnails because when you on uh
sites like facebook or twitter they'll
show a link preview
of what that link ultimately redirects
to so you can customize how that looks
uh to uh so so that you can
have that in place uh so let's look at
the opt-in form so you can get their
emails
with this uh for for that so let's look
at this
let's look at this live demo and see
what it looks like
so i'm on a
article for entrepreneur.com now they
don't see that they see
something else for it
but uh it has this pop-up here
uh that you can use for that and then
you have you have that article so
it's someone else's article someone
else's content but you still got
get that uh that uh pop-up opt-in for
that
and then they had several other uh call
the actions you can just look at this so
they have something to pop up
if for a medium article they have that
on the corner
you can have a chat widget
which can be pretty powerful in and of
itself
you can embed video so uh we'll also
take a look at the next tool
snippetly they have a similar they have
a similar functionality
uh and i think what they're using is
iframes
uh to add these call to actions
to that so you can add you can
let's click on their demo and see what
theirs looks like and i
imagined it offers a similar
functionality
so it's something else this is a tool
for instagram stories
and actually you can't see this because
uh because of the video thing but you
have this
there and now it takes me back to
snipley uh assuming assuming we're still
there so
on to the next one pop link increase
your click-through rates that's mainly
what you want you want people to click
on this
um add and retargeting pixels so
a lot of similar functionalities uh that
you have with
these other tools that we just talked
about
let's see if we can find something
differently so you can
i guess it makes it easier to find
content that you can rebrand yourself
with some rss feeds uh then now let's
look at
replug get the most return from your
links
shorten track and optimize so you also
have some call to actions let's see if
they'll show
so find link to share share it and
let's see and it has some integrations
with
basically the major tools and uh email
service providers so
and then lastly another one i found was
called capsulink
let's see what they have so smart links
you decide who when and where it gets
engaged with your links
and so you can you can control who gets
access that if you want to
focus on certain devices countries
languages
times you want them to expire to have an
api for this which will be useful for
developers qr code generator
and other things so that was
that was a preview of these bitly
alternatives
that you can use in your marketing so i
hope you enjoyed this video

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