The Benefits of Shortening Links

The Benefits of Shortening Links

04.Oct.2021

We recently wrote about the benefits of using Bitly for your marketing. We're excited to share another article with you, this time on the advantages of shortening links when it comes to your site's SEO.

To help make sense of this, we found yet another great post written by our friends at Kapost .  Here is an excerpt:

Shortened URLs are hugely beneficial in terms of SEO (search engine optimization). Search engines crawl pages based on keywords and how many times those keywords appear. If you shorten a URL that has targeted keywords throughout the content, then search engines can find that page more easily (because it contains mostly unique words or phrases). Shortened URLs also allow users to see only the last part of the link they are about to click, which can give users a sense of security that they are clicking on the correct link. If your shortened URL is not intuitive, nobody will click it.

       - Kapost

 The last thing you want as an online marketer is for people to never visit your website because they don't trust or understand what's in your URL. You might think this doesn't happen often, but we know from first-hand experience that consumers make a split second decision on whether or not to click a link and more often than not these decisions are based more on mistrusting the link rather than actual interest in the content.

By shortening all of your links with Bitly, you're ensuring that potential customers will actually end up on your website. And, as Kapost points out, short URLs can be a great way to help increase the SEO power of your content marketing efforts.

To read more about this topic and other benefits of using Bitly for all of your links, click here . To find out how you can shorten links on your site to build trust and increase engagement with customers, visit our Marketing Tools page . Thanks so much for reading and we hope we've been able to help you grow your business!                          - The Bitly team

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Title: The Benefits of Shortening Links

We recently wrote about the benefits of using Bitly for your marketing. We're excited to share another article with you, this time on the advantages of shortening links when it comes to your site's SEO.

To help make sense of this, we found yet another great post written by our friends at Kapost .  Here is an excerpt:

Shortened URLs are hugely beneficial in terms of SEO (search engine optimization). Search engines crawl pages based on keywords and how many times those keywords appear. If you shorten a URL that has targeted keywords throughout the content, then search engines can find that page more easily (because it contains mostly unique words or phrases). Shortened URLs also allow users to see only the last part of the link they are about to click, which can give users a sense of security that they are clicking on the correct link. If your shortened URL is not intuitive, nobody will click it.

       - Kapost

The last thing you want as an online marketer is for people to never visit your website because they don't trust or understand what's in your URL. You might think this doesn't happen often, but we know from first-hand experience that consumers make a split second decision on whether or not to click a link and more often than not these decisions are based more on mistrusting the link rather than actual interest in the content.

By shortening all of your links with Bitly, you're ensuring that potential customers will actually end up on your website. And, as Kapost points out, short URLs can be a great way to help increase the SEO power of your content marketing efforts.

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