Switchy URL Shortener | Branded Links, Pixels, Retargetting, Analytics

Switchy URL Shortener | Branded Links, Pixels, Retargetting, Analytics

02.Aug.2021

in today's video I want to talk about a
product name switch II now switch II is
a link shortening software but it also
has a little twist on it that allows you
to add in your own tracking pixels
whether it Facebook Google or you can
use GTM pixels nice little notification
but it is one of the coolest little
tools out there and honestly I use this
thing every single day and you can even
look in the description the link that
shortened in there is using switch II
and all the same for all of my videos as 
well as all my instagrams and Facebook
posts you'll see these links scattered
all through there so link switch II is
probably the coolest little link
shortener not because it shortens links
I mean there's a bunch of free services
that do it out there but you can also
add all of your own tracking pixels but
the one thing that makes switch you
better than all of the other ones that
I've tried and that's the user
experience it's so incredibly easy to
use in fact I'm going to show you how
easy it is in a moment when I take you
to my back office and show you all of my
links and how they work but I want to
explain to you first why you need a link
tracking software as well as a link
shortening software right because it's
really important I didn't think much of
it back in the day but if you are a
marketer if you're a blogger influencer
or anything like that having this
software by your side allows you to do
so many things for example if someone
watches one of your videos on Google ads
and or sorry on YouTube and then they
click on one of your links you can see
where that person has gone from YouTube
and clicked on which link so you
understand what sort of products they're
interested in right and if you are a
person that writes our blog posts what
you can then do is actually re target
those people that click that specific
link and you can show them an article
that they might be interested in and it
can be the same not just for blogs it
could be for products it could be for
courses it could be for so many
different things you could even retarget
them with ads so having that pixel there
is invaluable another reason that you
need to have it is because if you are
generating if you create email so if you
create emails and you want to see the
path in which people go you can actually
put these little
switchy links inside of there and you
can see where people are going on the
diagram right it's an amazing little
tool I basically use it because I run
multiple YouTube channels I run multiple
websites so what I actually do is they
create folders inside of my back office
and switchy
and then I put the links in there and
then I see which one is actually
performing well and then I'll create
more content around that particular
topic it's like a it's like a dashboard
for me to see what's actually working it
shows me all the metrics of everything
so that's why I absolutely love
switching so much actually bought
another code today on appSumo so I think
I get another thirty thousand clicks per
month so it's really really good so
that's enough about sort of how I use
which I'm just going to show you now
from what I've actually done to sort of
give you a visual of what's actually
happening once again if you are thinking
about getting a link shortener that you
can add your own tracking pixels in and
it's got an amazing user experience then
make sure you click the link in the
description and you'll be able to get
the absolute most deal for a lifetime of
switchy absolutely amazing deal
you'll probably end up stacking it like
I have it's it's that fun and that good
so I'm gonna jump behind the screen
right now I'm going to show you what
switchy is all about and then you can
decide from there if it's for you
alright guys okay guys here we are on
the switchy website first of all I'm
just going to show you what it can do in
case I miss something out because
switchy packs a real punch for the
amount of money you're actually paying
for it plus it's a really really cool
tool and all together so first of all
it's a smartest link engagement platform
so what they're claiming but it shortens
links customized links you can track
your links and you can you also use a be
split testing as well as retargeting
pixels right so that's basically the
overview of it it's um it's really
really good and if you scroll down you
know there's a bunch of other
information the one I did the one thing
I did like about switchy is you can
actually customize this social media
links and what that means is if I gave
you a shortened link that I used on
switch II I can actually change the
image that pops up as well as the title
and the description right so that's
something that a lot of other tools
don't actually have out there they'll
just give you a
and you can't do anything else but give
her the link and then it's not gonna
allow you to customize anything so this
is really good especially if you're into
blogging affiliate marketing anything
like that because you can actually
change how it's going to look right so
you can use your custom domain make it
look real pretty change the title and
then you can pretty much have it as
customers you want or app so that's
really cool another thing I wanted to
mention is all the different pixels you
can actually choose I'm only using like
three or four of these at the moment but
there are a lot so if you are using core
you can put your pixel there also
Twitter Google Ads Google Analytics
Facebook Pinterest Bing Instagram and
LinkedIn so there's tons of pixels plus
you can use the Google GTM which means
you can pretty much them beard any other
pixel into it so it's extremely
extremely versatile right so it's really
cool and you can also do retargeting
that's pretty much the whole reason of
having the pixels so you can retarget
people with laser targeted ads now I'll
just go into that a little bit in case
you don't understand how retargeting
works because I know a lot of people are
still really fresh of it so let's say
for example you were watching one of my
YouTube videos right and you ended up
clicking on one of my shortened links
whatever that video is about and
wherever that shortened link was taking
you I know you're interested in that
topic because a you've seen the video
and be because you've clicked on that
one specific link so what I would
generally do then is I would understand
okay this person's interested in this
particular product or this particular
niche so I can start actually running
ads for things they may be interested in
right so let's just say us are sending
them to a webinar about Instagram and
they didn't do anything they didn't
purchase let's say well I can actually
retarget them with other ads or other
incentives based on you know Instagram
because I know they've clicked on that
link and they're super interested in it
right so it's really really good for
e-commerce for bloggers for influences
for affiliate marketers for any type of
marketers in that sake
it's perfect for it so to me it's
something so simple is you know having
this little links shortening service
that adds your tracking pixel as
become like my daily driver so it's
really cool and you also get analytics
right so that's pretty much all I wanted
to show you on the homepage I just want
to go through the different features and
just so you know you can also get ten
percent as well here is the appSumo deal
I don't know how long
appSumo is going to have the steel
around they usually take things off
pretty quickly but I just wanted to show
you it anyway so if you are thinking
about it probably grab it before it runs
out but it is one of the highest rated
deals out there it's got like five or
4.75 I believe out of five for tacos
which is really really good and I'll
just get to the nuts and bolts of it so
on this deal you can get thirty thousand
clicks a month which is loads you can
get eight custom domains as you notice
on my links it says like if o ll w which
disorder light followed me that's my own
custom domain I've put into switch E so
you can have eight different ones which
is really cool and you can add an
unlimited pixels unlimited links
unlimited anything it's all pretty much
based on clicks after that now at the
moment I'm on the sixty thousand clicks
a month I've actually just upgraded a
little while ago but I potentially will
go for the 90,000 before the deal ends
but you if you are starting out if
you're doing YouTube especially just the
30 thousands more than enough to get
started with and that's 39 bucks so it's
a really really good deal I'll see if I
can actually find the pricing while I'm
here just so you know what it's going to
go up to forty seven dollars a month
right so it's less than a month thing
and you can get three times as much as
you normally would so it's a really
really good deal okay so that's enough
of what you can actually get right now
I'm going to show you the back-office
right so this is my back office of
switch II first of all I will show you
my account just so you know I'm not
joshing you right so I've got 60,000
clicks to appSumo deals at this month so
far it's the beginning of the month but
I've already got almost a thousand
clicks so it has my YouTube Grandal
channel gross as I've only just started
it's going to take those up nicely so
I'll probably end up getting one more
code before it runs out but that's
really cool and if I go to settings here
is all the different pixels I have
rights
is a bunch of my pixels that are firing
right now which is really good but to
add a pixel here's all the different
options like I mentioned before you've
got Google tags manager if something's
not listed but you've got all of these
here so there's more than enough pixel
options that you can use and once again
tag manager there
you name your pixel you put in your
pixel ID because this one for example
conversion flight wasn't there so I just
went and added the pixel to Google tag
manager and then I just put it under
this container and then you can put the
container value in here so it's always
going to be firing around so it's really
really cool and just to show you my
custom domain it's just one here so you
can also have a 404 so if the link
expires for some reason you can send it
to a custom link which I've got to my
Instagram right now so it's really cool
there's my domain so that's pretty much
it so now I will show you what the links
look like and this by far is the best
reason I got it is the user experience
right on the Left I've got all my
different campaigns I'm running for
different things right so at the moment
you're probably watching this on my
legit marketing reviews channel so
here's my YouTube Alomar channel and an
inside here I've got a bunch of
different links that I'm running right
now right so as you can see I've had 35
clicks on that you know I've had two on
this Ivan actually published these
videos yet so and these will be coming
out soon but the best part about it
right is um you can actually just move
things around so what I'll do for you
right now is I actually just show you
how the links work so I'll just go to my
website for this channel okay so let's
just grab this link here so this is the
link for the channel as you can see it's
just a just a basic link
okay so I've copied up what I'm gonna do
is I'm going to create a new link and
I'm going to add in my link here right
so I could just be cool I could make
this as you know a click through on a
website or something like that so it
could be exactly for my YouTube channel
for example what I'll do then is I'll
add some pixels so for this particular
one I'm going to add my
legit marketing reviews pixels right so
that's for Facebook and Google Analytics
and inside here you can add your own
social sharing image right so if I had
something available right now I could
drop it in there and as you can see it's
the size if it's too big or too small it
doesn't matter it'll just stretch it out
so it's all good and instead of inside
here I would call it legit marketing
reviews blog and then I'll just be like
soft marketing reviews or something and
this is what it's going to show up on
the social sharing image and inside here
I could be if you wanted to get the best
information about marketing tools and
software out there this is the place for
you
you know something like that and when I
share this to social media specifically
to Facebook it's going to come up with
this information right so that's really
cool and also here you've got your UTM s
if you guys know about tracking you can
add the Google UTM s in here like which
campaign it came from the medium the
source all that sort of stuff so what I
would generally write in here is search
the campaign would be YouTube medium
would be search source would be all I've
actually added it so it's a bit longer
YouTube so pretty much you just put
these and we want it so I put search for
here term would be switchy all right and
you can add this five they're only used
to be three so that's even even cooler
but what it's going to do is put all
these things together I'm going to add a
tag so what G is the tag you've got your
different folders here you can move them
around and then you've also got things
like a link rotator this is really cool
you'd only use it for specific reasons
but pretty much what it means is if you
wanted to test out different pages or
different offers affiliate marketing is
a really good example let's just say I
had three keto diet planners like three
different different types of offers
they've all got different landing pages
say what I can do is I can actually put
these on a 33 percent rotator and it's
going to just delegate you know one
after the other
each visits going to go to a different
page and it's going to keep going around
and then it's going to give you results
of which one like perform the best right
so that's really cool and the other one
is the geolocation right so let's say if
you're doing once again another
affiliate offer and let's say the
affiliate offer was for USA Canada and
UK what you can actually do is set it so
these three countries go to the specific
link and then everywhere else can
actually go to somewhere else so that's
really cool not many not many link
shorteners have that option and then
you've got a favicon which is your
little icon at the top of your browser
tab drop so that's really cool that is
pretty much everything in the switch he
thinks so all you're doing is go get my
link and it's going to go ahead and
formulate you formulate up your little
link and then it's just going to pop up
here and there it is it's all ready to
go right now I probably should have
mentioned inside there too if you wanted
to adjust the link name that's it down
here as well so you choose your domain
you choose what the links called so I'd
just say this would be ally in my
website or something like that and
that's where you would put it right and
it says it's available and then it's all
good to go the good thing about this too
unlike like bitly or something like that
is you get a fresh set of URL extensions
so you're not trying to fight with
everyone else for it so if I just want
it to call it you know website right if
you go to bitly that's definitely taken
not taken here you've got a fresh set of
everything right so it's really really
cool so that's pretty much switch II
guys it was um was a pretty fast little
demo but it's just so powerful it's
going to make you so much money if you
use it to its potential even if you
don't you still be tracking this
information so the time that you do
actually run these campaigns you're
going to already have all these all this
data right all this information from the
people that have clicked so that to me
is extremely valuable because you can
see who your true audiences and you can
actually deliver content to your people
so I'm just gonna jump behind the screen
right now I'm just gonna talk about a
few extra things and then I'm gonna wrap
this up okay guys so as you've seen that
is switch it is a powerful little
software but it looks so soft and easy
to use right at the user experience is
absolutely incredible I like I said I do
use it every single day and I'm probably
gonna stack one more coat on it because
it is that powerful and I know after my
channels grown for like a year or two
years you know I'm eventually gonna run
out because there's going to be that
many people clicking on it per month
so make sure you check out switch it it
is on sale right now on appSumo for any
thirty nine bucks absolutely incredible
deal you might as well get it before the
price jumps up and absolute Modell runs
out because you'll be cooking yourself
that's for sure anyway that's it for
today's video guys make sure you check
the description for a bunch of free
stuff as well as the link to switchy and
I hope you've enjoyed this video give it
a thumbs up if you did and make sure you
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you guys on the next one

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