Shorter links are more memorable #matchurl

Shorter links are more memorable #matchurl


What’s more convenient than a quick, easy-to-type address for your favorite blog or social media page? These days it seems everything is one click away. What about an even shorter link?

Who among us has not tried to post a Twitter message only to give up when it exceeded the maximum number of characters allowed? Enter bitly, which creates shortened URLs that are compatible with just about every major social media site. For example, the raw bitly link “” could be used to take you to New Scientist magazine’s “The Last Word: Welcome 2016!” ( ).

But what if you want to share this link on Twitter? You would need to shorten it first, and for that you’d go to the bitly website. It would ask for your username (in this case, “[email protected]”) and provide a shortened URL (in this case, “”). As long as you had an account with bitly, you could then paste the shorter link into any other social media platform without worrying about hitting character limits. These very short links are also more memorable than longer ones, so if someone wanted to post it on Facebook or LinkedIn they wouldn’t have to type out the whole address.


In a paper published in the Journal of Memory and Language , researchers found that shorter links are easier to commit to memory when presented visually, but longer ones are easier to remember audibly . It’s all about what works best for you—so try it out with your audience. Maybe shorten some links before posting them on social media sites or during presentations, or keep your message brief when sharing URLs out loud. The choice is up to you!

Title: Shorter URLs are more memorable (reprint)

Posted by Heidi Reed at 2:06 AM 0 comments Links to this post

Labels: Research Spotlight , Social Media Marketing

May 22nd, 2013 at 8:05 pm CET About Heidi Reed

Heidi Reed has been a writer and editor for more than 20 years. She is the author of "Social Media Marketing: The Next Frontier in Business Engagement," which provides readers with research, strategies and tactics to get the most out of social media marketing. Her background includes serving as an executive editor at American Express Publishing Corporation, where she was responsible for overseeing multiple publications. Previously she served as editorial director of EXP Releasing, Inc., publisher of "HIP Investor" magazine and co-publisher of "New York Family." She holds a bachelor's degree in English from LaSalle University

Keying off this blog post I wrote about short link services worldwide… What stateside marketers may not realize is that this service isn’t just about saving space and/or characters.

There are many resources outside of the United States with shortened links to popular social media destinations such as Facebook, Twitter and LinkedIn. For marketers around the world who want to share those links on their social networks, they will need to shorten them first since some platforms won’t allow for lengthy URLs.

These shortcuts cut down on mistakes — “typosquatting,” if you will — and make it easier to remember a link even after its expiration date (which would typically be 30 or 60 days). Because shortened links can also be shared through mobile devices and email, users don’t have to worry about typing out a long destination and risk sending the wrong link to the wrong person.

These shortened web addresses can also be tracked so marketers can see how many people clicked through to their site.

How does this compare to services here in America? There are plenty, such as Bitly (, ( and, among others — but it’s only necessary if you plan on sharing that content with your network or posting it on a social media platform that won’t allow for lengthy URLs (or characters).

Other popular services: (Google), (not associated with AdFly; formerly sharer), Trim URL ( and Snipurl (

Link shorteners, such as Bitly and other services across the world, can be used to not only make links shorter but also track their progress and provide analytics data back to the marketer's account. They can say where exactly a user clicked from and help determine which social media platform was most effective at driving traffic. This information is very valuable for marketers who want to strategically place content in front of the right person at the right time. In 2015, it is important that marketers understand how to use link shorteners responsibly so they provide value for themselves without sacrificing quality or quantity of traffic being generated from click throughs on these shortened URLs .

An example of an American based short URL service:

An example of a non-American, shortened link service:

"Shorter links are more memorable" (reprint) was first posted on Social Media Examiner . Copyright 2016. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Heidi Reed is prohibited.  | Featured Image credits to the owner(s) via VisualHunt / CC BY  | Reblogue with full attribution under Creative Commons license at Social Media Marketing World 2017, Las Vegas | Linking to this post from a work published online is OK. But you must attribute the article by providing a link back to this post.

(1) " Shorter links are more memorable ," Social Media Examiner , Jan 30, 2016, (2) Heidi Reed,   ©2017 Heidi Reed | All Rights Reserved (3) "Shorter links are more memorable"  by Heidi Reed is licensed under a Creative Commons Attribution 4.0 International License . This license does not apply to visual content in the article unless attributed separately from the author of that content through a no-follow link or clear indication of

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