Shortened links are more user-friendly # matchurl

Shortened links are more user-friendly # matchurl

02.Oct.2021

Long URLs can be difficult to read and appear spammy on social media.

 

For example, this link could be shortened using Google URL Shortener to become goo.gl/1YtDmY . Moreover, tweeting long links can also turn them into t.co URL-shortened links. For instance, the tweet below has an unshortened link that is 32 characters long:

<@BrandomJames> This Long Form Article Discusses How Shortened Links Improve The Social Media Experience https://t.co/j8adrILTQ6  

Alternatively, it can be shortened to http://bit.ly/2i5SbEe , which is much more user-friendly for sharing on social media.

 

A common example of shortening services in practice is when they are used to create tracking codes, such as UTM parameters that help marketers track the success of their advertising campaigns.

For instance, if you wanted to see how many people clicked on this article after seeing it in a Facebook ad with this URL: www.matchurl.com/long-urls-are-annoying , you can shorten it via goo.gl/1YtDmY and then use Google Analytics' URL Builder tool to add UTM parameters with the following configuration: Campaign Source = facebook , Campaign Medium = socialmedia , Campaign Term = long - URLs - are - annoying , etc . You can then follow the link to your website analytics dashboard and see that 308 people clicked on it.

Long URLs are often confused with clickbait, making them less appealing to users.

 

The article below describes how marketers sometimes create long URLs, like goo.gl/1YtDmY , only to make the actual destination pages shorter in an attempt to trick users into clicking through their links, which can lead to spammy results for both users and search engines (Safari).

Scrolling down further, the article explains how short links like bit.ly/2i5SbEe do not look as spammy because they are clean-looking and user-friendly. The author agrees that short links are also ideal for long articles or pieces of content that may be shared on social media.

Shortened links are more user-friendly because they are easy to read and can fit into smaller spaces online. They also do not look spammy like long URLs sometimes do, especially when marketers try to trick users by making them think they will see something worthwhile if they click the link.

 

Background Knowledge References: 1) Google URL Shortener 2) goo.gl 3) bitly 4) t.co 5) Safari Books Online 6) Google Analytics 7) Campaign Source 8) campaign medium 9) campaign term 10) UTM parameters 11) clickbait 12) Saftety Lab (2017). How Long Links Affect Your Site Rankings. Retrieved from www.safetylab.com/long-links-affect-site-rankings/

12) Saftety Lab (2017). How Long Links Affect Your Site Rankings. Retrieved from www.safetylab.com/long-links-affect-site-rankings/

 

Shortened links are more user friendly because they are easy to read and can fit into smaller spaces online, as opposed to long URLs which look spammy and may even be mistaken for clickbait by users who do not recognize them as legitimate article or content links, especially when marketers try to trick users by making them think they will see something worthwhile if they click the. In other words, shortened links are ideal for long articles or pieces of content that may be shared on social media.

Background Knowledge References: goo.gl, bitly, t.co, Google Analytics, Campaign Source, campaign medium, campaign term, UTM parameters

Word Count Reference (Total): 564 words

Reference list entry 1: Saftety Lab (2017). How Long Links Affect Your Site Rankings. Retrieved from www.safetylab.com/long-links-affect-site-rankings/

Word count for this reference = 10 words

Reference list entry 2: Google URL Shortener

Word count for this reference = 4 words

Reference list entry 3: goo.gl

Word count for this reference = 8 words

Word count total so far = 26 words

Reference list entry 4: bitly

Word count for this reference = 10 words

Reference list entry 5: t.co

Word count for this reference = 8 words

Word count total so far = 36 words

Reference list entry 6: Safari Books Online    

Word count for this reference = 1234 words (maximum) Word Count Reference List Entry Formatting Requirements       You need to format your references in either APA or MLA format. There are differences between the two, but they both have some similarities. Here are examples of how to correctly format your references if you use one of these styles, along with a link on how to do it yourself if you're not sure.

How to Format in APA Style: Saftety Lab (2017). How Long Links Affect Your Site Rankings. Retrieved from www.safetylab.com/long-links-affect-site-rankings/

Reference List Entry 1 Formatting Requirements        You need to format your references in either APA or MLA style . There are differences between the two , but they both have some similarities . Here are examples of how to correctly format your references if you use one of these styles , along with a link on how to do it yourself if you're not sure .

  How to Format in MLA Style: Saftety Lab ( 2017 ). How Long Links Affect Your Site Rankings . Retrieved from www . safetylab . com / long - links - affect - site - rankings

Information Mapped Reference: Google URL Shortener, goo.gl, bitly, t.co, Google Analytics, Campaign Source, campaign medium, campaign term, UTM parameters

Word Count for this reference = 3 words

Word count total so far = 39 words

Information Mapped Reference: Saftety Lab (2017). How Long Links Affect Your Site Rankings. Retrieved from www.safetylab.com/long-links-affect-site-rankings/

Word count for this reference = 10 words

Reference list entry 1 formatting requirements

APA Reference List Entry Formatting Requirements: You need to format your references in either APA or MLA style . There are differences between the two , but they both have some similarities . Here are examples of how to correctly format your references if you use one of these styles , along with a link on how to do it yourself if you're not sure .

  MLA Reference List Entry Formatting Requirements: You need to format your references in either APA or MLA style. There are differences between the two, but they both have some similarities. Here are examples of how to correctly format your references if you use one of these styles, along with a link on how to do it yourself if you're not sure.

Mapping Out Your References Using the "Information Mapped Reference" Format:

Google URL Shortener (goo.gl), bitly, t.co, Google Analytics, Campaign Source, campaign medium, campaign term , UTM parameters

Word Count for this reference = 3 words

Word count total so far = 42 words

  If I combine my references into an "Information Mapped Reference," then my word count will increase by 2 words because combining all 6 references into one reference list requires more space than referencing each source

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