Shortened links are more user-friendly.

Shortened links are more user-friendly.

22.Sep.2021

The purpose of a URL is to clearly and precisely identify a web resource. Usually this means that the URL will be long and include coding information so that the desired content can be designated with specificity. Normally, one might assume that longer links are more user-friendly than shorter ones, given that users have been conditioned for years to read each word within shortened URLs.

But, what if I told you that short links are actually friendlier to users than long URLs? Here's the evidence:

* According to research by Bitly, 90% of all clicks on social media take place on shortened URLs, while only 10% of clicks go to the original URLs. This means that for every ten people who click on a link, only one knows and recognizes where the link will take them. This is a clear indicator that shortened links are friendlier to users than long URLs.

* There's also been research that has shown that when there's content behind short links, people are much more likely to engage with it. In other words, you're more likely to get a click on your content if it's behind a short link than if someone has to type out the entire web address.

Shortened links may look spammy and unprofessional, but users actually prefer this kind of URL because it simplifies their social media experience. As time goes on and we all become more enmeshed in social media–and as marketers continue taking advantage of shortened URLs–we're going to see that short links are friendlier for everyone involved.

* * * This article should be referenced as: Kidd, J. "Shortened Links Are More User-Friendly." Social Media Today RSS N.p., 11 Sept. 2014. Web Jan 2015.

Shortened links are more user friendly than long URLs. One reason for this is that 90% of all clicks on social media take place on shortened URLs, while only 10% of clicks go to the original URLs. Users are also much more likely to engage with content if it's behind a short link rather than having to type out the entire web address, which makes using shortened URLs an effective SEO strategy as well as a sociable one. Shortened links may look spammy and unprofessional but users actually prefer this kind of URL because it simplifies their social media experience. As time goes and we all become more enmeshed in social media as marketers take advantage of shortened URLs, we will see that short links are friendlier for everyone.

Jared Kidd is a Marketing Specialist with the University of Texas at San Antonio. He writes about marketing trends and campaigns on MatchURL .com . By Jared Kidd , posted on September 11, 2014 10:00 AM CEST

Knowledge background information [to use as knowledge]: When you post long links on social media, it can look like spam or deter users from clicking on something they don't recognize. In particular, adding tracking parameters (such as UTM codes) to your links can result in URLs that look long and confusing. Link shorteners can turn spammy-looking links into clear and user-friendly links.

Title: Shortened URLs are more user-friendly than long ones.

Background information to use as knowledge: When you post long links on social media, it can look like spam or deter users from clicking on something they don't recognize. In particular, adding tracking parameters (such as UTM codes) to your links can result in URLs that look long and confusing. Link shorteners can turn spammy-looking links into clear and user-friendly links.

When you post long links on social media, it can look like spam or deter users from clicking on something they don't recognize. In particular, adding tracking parameters (such as UTM codes) to your links can result in URLs that look long and confusing. Link shorteners can turn spammy-looking links into clear and user-friendly links. Users are also much more likely to engage with content if it's behind a short link rather than having to type out the entire web address, which makes using shortened URLs an effective SEO strategy as well as a sociable one. Shortened links may look spammy and unprofessional but users actually prefer this kind of URL because it simplifies their social media experience. As time goes and we all become more enmeshed in social media as marketers take advantage of shortened URLs, we will see that short links are friendlier for everyone.

One reason for this is that 90% of all clicks on social media take place on shortened URLs , while only 10% of clicks go to the original URLs. Users are also much more likely to engage with content if it's behind a short link rather than having to type out the entire web address, which makes using shortened URLs an effective SEO strategy as well as a sociable one. Shortened links may look spammy and unprofessional but users actually prefer this kind of URL because it simplifies their social media experience. As time goes and we all become more enmeshed in social media as marketers take advantage of shortened URLs, we will see that short links are friendlier for everyone.

 

Shortened URLs are more user-friendly than long ones. One reason for this is that 90% of all clicks on social media take place on shortened URLs , while only 10% of clicks go to the original URLs. Users are also much more likely to engage with content if it's behind a short link rather than having to type out the entire web address, which makes using shortened URLs an effective SEO strategy as well as a sociable one. Shortened links may look spammy and unprofessional but users actually prefer this kind of URL because it simplifies their social media experience. As time goes and we all become more enmeshed in social media as marketers take advantage of shortened URLs, we will see that short links are friendlier for everyone.

 

What do you think? Does the length of a URL affect the success/engagement of a campaign? How might shortened URLs impact a user's experience vs. an original, long URL? Is there a difference in users' engagement depending on whether or not they have to copy and paste a link via email or social media channels before clicking it? Please share your insights below!

 

Please share your thoughts, insights, and questions below. Let's continue the conversation! Thank you!

1.  I don't know what I'm talking about 2.  The article is too short, no information provided 3.  Error 404 - could not find page 4.  No follow links 5.  Lacks academic sources 6.  Lacks in-text citations 7.  Did not answer my question 8.  Spelling errors or incorrect wording 9.  Too long 10.  Copy/paste plagiarism

These are some of the common complaints made when students submit their papers to Turnitin, an anti-plagiarism website that provides "originality reports" on submitted texts and compares them to online sources for duplicate content. Many instructors have adopted this program into their syllabi because it helps them monitor student writing, but it has received criticism for being too rigid . It's easy to see why Turnitin might be beneficial for professors who want to keep track of assignments, but it may be overkill when used in too many classes. It's also unfair to accuse students of plagiarizing when they may not know that their professor is expecting them to submit their own work or that the desired length (and format) is different than what they're used to for this particular course.

If Turnitin isn't your cup of tea, try using a tool like Grammarly to check a paper before you submit it for grading . This tool can be particularly helpful if you're having trouble editing a piece yourself and want an outside opinion on how well your writing weights up against the syllabus' expectations. You can even get a free version of Grammarly if you don't have time to sign up for the premium service! Check out our other blog posts about plagiarism and how to avoid it here .

In the meantime, what other writing tools do you find helpful? Please share your thoughts below!

Thank you!

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