Shortened links don’t need anchor text # matchurl.

Shortened links don’t need anchor text # matchurl.

22.Sep.2021

The first time you share a link on Facebook, Twitter, LinkedIn, Google+, or Pinterest, we recommend that you shorten it and include the keyword in your slug.

A shortened link has an alphanumeric ID and redirects to a URL that is not visible to others. You can create one with Bitly , Ow.ly , Rebrandly , and many other link-shortening services. 

Once you shorten a URL, you can share it on social media without including any anchor text since the ID of the shortened link clearly indicates where it leads to.

The reason why marketers use anchor text is to indicate the content that the link leads to. For example, if you add an URL in a place where you can’t add anchor text (such as in a social post or social media bio), you can opt to shorten it and include the keyword of your target page.

The benefit of this is that it helps search engines better understand what the link leads to, which could help with your SEO efforts. If somebody is already following you, they’ll be able to see the full URL in their browser.

Shortened links don’t need anchor text since a simple alphanumeric ID clearly indicates where it leads to. This is particularly useful when sharing a link on social media or adding an URL in a place where you can’t add anchor text.

The above article would look like this if copied verbatim:

Shortened links don’t need anchor text. The reason why marketers use anchor text is to indicate the content that the link leads to. For example, if you add an URL in a place where you can’t add anchor text (such as in a social post or social media bio), you can opt to shorten it and include the keyword of your target page. The benefit of this is that it helps search engines better understand what the link leads to, which could help with your SEO efforts. If somebody is already following you, they’ll be able to see the full URL in their browser. Shortened links don’t need anchor text since a simple alphanumeric ID clearly indicates where it leads to. This is particularly useful when sharing a link on social media or adding an URL in a place where you can’t add anchor text.

The above article would look like this if copied verbatim:

Shortened links don't need anchor text. The reason why marketers use anchor text is to indicate the content that the link leads to. For example, if you add an URL in a place where you can't add anchor text (such as in a social post or social media bio), you can opt to shorten it and include the keyword of your target page. The benefit of this is that it helps search engines better understand what the link leads to, which could help with your SEO efforts. If somebody is already following you, they'll be able to see the full URL in their browser. Shortened links don't need anchor text since a simple alphanumeric ID clearly indicates where it leads to. This is particularly useful when sharing a link on social media or adding an URL in a place where you can't add anchor text.

 

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