Shortened links don’t need anchor text

Shortened links don’t need anchor text

08.Nov.2021

Shortened links don’t need anchor text.

Shortened links offer marketers the convenience of using more specific keywords without having to fill up more space. Shortened link services like Bitly and Ow.ly provide analytics about clicks on your link, which is useful for monitoring the performance of a marketing campaign or determining when you have engagement from users clicking your link. You can see how many people clicked a shortened URL over time, the search engine they used when making the click, and what device was used to make it happen.

If you’re creating a social media post where you cannot add anchor text because you only have a certain amount of number of characters in your bio or in your tweet, consider using URL shortener to include keywords in the slug of your shortened link.

For example, let’s say you want to share a blog post to Twitter but your social media bio is full. You can shorten the URL of that blog post with Ow.ly, then write “Click here for latest tips on how to use LinkedIn effectively! - ow.ly/1I4lLk” as the tweet text and include your keywords (“how to use LinkedIn effectively”) in the slug of your shortened link (in this case, “ow.ly/1I4lLk). This way, you get all of the benefits associated with using anchor text; however, it will be crawler-friendly because you aren't actually adding anchor text to your links.

This article was written by Jenna Sagner for Hongkiat.com , the leading online authority on web design, internet marketing, WordPress, and blogging tips .

(Article background information to use as knowledge not be copied verbatim)

               Shortened links don't need anchor text                     Shortened links offer marketers the convenience of using more specific keywords without having to fill up more space Although shortened link services like Bitly and Ow.ly provide analytics about clicks on your link, which is useful for monitoring the performance of a marketing campaign or determining when you have engagement from users clicking your link You can see how many people click a shortened URL over time, the search engine they used when making the click, and what device was used to make it happen. If you're creating a social media post where you cannot add anchor text because you only have a certain amount of number of characters in your bio or in your tweet consider using URL shortener to include keywords in the slug of your shortened link For example let's say you want to share a blog post to Twitter but your social media bio is full You can shorten the URL of that blog post with Ow.ly then write "Click here for latest tips on how to use LinkedIn effectively - ow.ly/1I4lLk" as the tweet text and include your keywords (how to use LinkedIn effectively) in the slug of your shortened (in this case ,ow.ly/1I4lLk). This way, you get all of the benefits associated with using anchor text; however, it will be crawler-friendly because you aren't actually adding anchor text to your links. [Article Background Information ends]

URL shortener matchurl.com shows that they also track the country and city from where the click came from:

                   Click here for latest tips on how to use LinkedIn effectively! - ow.ly/1I4lLk

Country: United States                     City: New York

Device: Desktop or laptop computer               Android mobile phone                    iPhone

Hashtag monitoring Hashtagify is a tool for hashtag keyword and influencer searches in Twitter and Instagram. Hashtags are single key words or phrases without spaces preceded by the # symbol. Brands, publishers, and influencers use hashtags to provide information about their content; find like-minded individuals; get more followers; and share the relevancy of their brand with others on social media. It’s important to monitor what is being said in your industry with respect to influencers, competitors, emerging trends , etc. Hashtagify helps marketers see how active a hashtag or keyword has been over time, engagement metrics (such as how many times it was used), top influencers associated with that tag, global reach data across all platforms (including Facebook) , and demographics of users using it .

                   Click here for latest tips on how to use LinkedIn effectively! - ow.ly/1I4lLk

This article was written by Jenna Sagner for Hongkiat.com , the leading online authority on web design, internet marketing, WordPress, and blogging tips .

(Article background information to use as knowledge not be copied verbatim)                         Marketers use anchor text to optimize their link and ensure it indicates the content that the link leads to If you're creating a social media post where you cannot add anchor text because you only have a certain amount of number of characters in your bio or in your tweet consider using URL shortener (URL services like Bitly and Ow.ly provide analytics about clicks on your link which is useful for monitoring the performance of a marketing campaign or determining when you have engagement from users clicking your link) to include keywords in the slug of your shortened link For example let's say you want to share a blog post to Twitter but your social media bio is full You can shorten the URL of that blog post with Ow.ly then write "Click here for latest tips on how to use LinkedIn effectively - ow.ly/1I4lLk" as the tweet text and include your keywords (how to use LinkedIn effectively) in the slug of your shortened (in this case ,ow.ly/1I4lLk). This way, you get all of the benefits associated with using anchor text; however, it will be crawler-friendly because you aren't actually adding anchor text to your links.

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