If it’s not possible to include the keyword in the anchor text for a link, marketers should choose whatever alternative best reflects what the page will be about.
Anchor text refers to the word or phrase that’s hyperlinked. Marketers use anchor text to optimize their link and ensure it indicates the content that the link leads to. If you’re adding an URL in a place where you can’t add anchor text (such as in a social post or social media bio), you can opt to shorten the link and include that keyword in its slug.
Many marketers believe that every link needs anchor text, but this is false. As long as people understand what clicking on your links will lead to, whether it’s a page you want them to see or a paid ad, the links will perform well.
Shortened links don’t need anchor text in order for people to understand where they lead and click on them…
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The short answer is no, shortened links don’t need anchor text. While it might not hurt to include it if there’s room, marketers should always provide an explanation before the link so people know where they’re being led. Remember that what matters most—not just for shortened links but also for any link—is that your audience knows what they’ll find when they get there…
Shortened links don’t need anchor text - http://adage.com/article/digital/anchor-text-shortened-links/300407 /
null Shortened links don’t need anchor text https://marketingland.com/anchor-text-how-important-is -it-when-sharing-links-202693 Meta Description: Anchor Text: How important is it when sharing links?
If you are interested in more information on how to create the best social media content, I recommend this Moz article on six things to consider when writing for social media . If you found this article helpful, please share on social media and if there were any updates or things you would add, please leave a comment below! Thank you for reading.
Author: Chantal Anderson is a copy writer and content marketing specialist who helps businesses tell their stories through compelling content. She has been featured in publications such as Career Addict , Business 2 Community , MarketingProfs , Social Media Today , Social Media Examiner and more. When she isn’t writing, Chantal can be found watching Gilmore Girls . View all posts by Chantal Anderson
Thanks for this article! I had to write a blog post on Anchor Texts myself recently. Some people were saying that anchor texts don't matter anymore because Google ignores them - which is absolutely NOT TRUE - they DO still matter, even if they are not as important as they used to be. I think this article is pretty good! Reply Delete
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I have another question... how important do you think social signals are in regards to ranking in Google SERPs... If at all.... Because the more sites that link to your own content likely means that search engines will rank yours higher up when someone searches for the same things that your content covers.. That's what i've read anyway. My website; SEO services singapore Reply Delete
Anor text refers to the word or phrase that's hyperlinked. Marketers use anchor text to optimize their link and ensure it indicates the content th... Delete
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