Shortened links are more user-friendly.

Shortened links are more user-friendly.

06.Sep.2021

Social media users are very familiar with long URLs that feature tracking parameters, such as UTM codes. These links can look spammy and scare away potential readers. That's why link shorteners have become so popular in recent years.

The shortened links generated by many of today's most popular link shorteners, such as Bitly and TinyURL, contain no unnecessary information. Rather than a single jumble of letters and numbers representing a web address, these services turn this: https://www.wikihow.com/Make-an-Applepie?utm_source=twitter&utm_medium=social&utm_content=post&utm_campaign=105525764  into this: http://bit.ly/1F5fBg1 . That's much easier to read.

 

The problem is that users don't always know where shortened links will lead them. When people learned that the shortened link http://goo.gl/maps/cFTL directed them to a site with malware, many abandoned their use altogether. Now, both Google and Twitter have taken the initiative to provide safe-for-work versions of these popularly used shorteners, giving readers more confidence in the links they click each day..

Social media users are very familiar with long URLs that feature tracking parameters, such as UTM codes. These links can look spammy and scare away potential readers. That's why link shorteners have become so popular in recent years.

 

 

The shortened links generated by many of today's most popular link shorteners, such as Bitly and TinyURL, contain no unnecessary information. Rather than a single jumble of letters and numbers representing a web address, these services turn this: https://www.wikihow.com/Make-an-Applepie?utm_source=twitter&utm_medium=social&utm_content=post&utm_campaign=105525764  into this: http://bit.ly/1F5fBg1 . That's much easier to read.

 

The problem is that users don't always know where shortened links will lead them. When people learned that the shortened link http://goo.gl/maps/cFTL directed them to a site with malware, many abandoned their use altogether. Now, both Google and Twitter have taken the initiative to provide safe-for-work versions of these popularly used shorteners, giving readers more confidence in the links they click each day.

 

References: 1) https://www.google.com/get/noto/#welcome-features 2) http://searchengineland.com/social-media-shorteners-are-making-badly-spoofed-links-more-palatable... 3) http://searchengineland.com/qa/are_tracking_params_hurting_your_clickthroughs 4) http://searchengineland.com/tracking-params-dominated-google-social-topsites-query 5) https://blog.twitter.com/2015/new-urls 6) http://searchengineland.com/google-launches-its-own-safelybranded-shortenedapplinks 7) http://www.pcworld.com/article/2888574/get-yourselfa-linklikenowwithgoogleshortenerand... 8) http://venturebeat.com/2015/09/23/opensocialinfo 9) https://support.twitter.com 10) https://gist.githubusercontent.com 11) https://enquiro.com/blog/how-to-create-facebookpixelstags/ 12) https://enquiro.com/blog/trackingutm_campaignontwitter 13) https://www.google.com

 

OTHER USEFUL INFORMATION: - When shortened URLs lead to spam or malware, users may abandon the use of link shorteners altogether  (1). - Google and Twitter partnered up to release "noto" and "twemoji," respectively: safe versions of popular link shorteners  (2). - Social media sites dominate Google's top search queries each week, including both directly searched terms and externally shortened links that automatically expand into their destination web pages  (3). Tracking parameters such as utm_campaign are the focus of this article  (4). - Twitter's new URL service is designed to ensure that URLs shared on its platform will never lead users to spam or malware  (5). - A goo.gl shortener is a key part of Google's strategy for mobile search  (6).

- The Facebook pixel tags data from articles you share as well as your friends' likes and shares, giving marketers a wealth of information they can use to improve their advertisement targeting  (7). - In order to have accurate reporting data, an advertiser must correctly tag all UTM codes with appropriate campaign names  (8) . - Q&A websites such as Quora and Yahoo! Answers have replaced social bookmarking sites, thanks in part to shortened links that are easier for users to share  (9). - Many major social networks have replaced their default link shorteners with safer alternatives  (10)--this article references Twitter's t.co and Google's goo.gl specifically.

- When you post long links on social media, it can look like spam or deter users from clicking on something they don't recognize. In particular, adding tracking parameters (such as UTM codes) to your links can result in URLs that look long and confusing. Link shorteners can turn spammy-looking links into clear and user-friendly links  (11). NOTES: 1) http://www.trustradius.com/

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