In the past, Search Engines were only interested in the keywords Meta Tags used for a particular page. They wanted to know what your content was all about. However, with growth of spammers and search engine marketers, who started using spammy links and techniques to manipulate Google algorithm, things have changed drastically.
If you are still stuffing URL with keywords, you are doing it wrong.
With the recent algorithm updates by Google i.e., Penguin and Panda, appearing on first page of Google is not as easy as it used to be in the past years. The longer a user has to wait for your page to appear, the less chance there is for him/her to see your site ever again. Users are smart nowadays and they know what they want to search for. They don't have time to waste on long URLs with keywords stuffed in it, or else they'll get bored before the page loads completely!
Recently Google has also come up with lots of new parameters that determine your websites quality instead of strategy applied for getting the first page of Google.
Webmasters were adding lots of keywords into the URL title tags, not only this but also in Meta Description and Body copy. Obviously it was an attempt to get more traffic to your site (if you are ranking for some competitive keywords) But eventually, its ruining the overall website SEO strategy!
Even if Google understood that you are targeting the keyword in URL, still it doesn't mean that you will get more traffic than your competitors. You can be rest assured that if some other website targets the same keywords with less competition, then they will most likely rank better than you!
The only thing that you are doing is making life of your users difficult by causing them to type long, complex URLs because you don't want to leave your precious keywords that are high in competition. So instead of being specific about what your page is all about, you are failing miserably with just adding the keyword in URL over and over again.
Now let me ask you a question: What do you think would be better?
If you are SEO savvy, then the answer would be obvious! By adding words 'buy' and 'men' in URL, you can target more keywords related to shoes i.e., buy shoes, men's shoes, red shoes, casual shoes etc.
If you are thinking about adding some keywords to the URL title tag as well as meta description and body copy of page then please think again! Don't try to trick Google into ranking for a keyword that deserves more relevance or prominence in your website. Always aim for relevant content for users rather than stuffing the keywords in URL.
Resolution: Don't stuff unnecessary words or keyword(s) inside the URL, title tag and Body Copy of page. Always keep your target keyword/phrase specific to its relevant context instead of repeating it over and over again.
Benefits Of Not Stuffing Keywords In URLs:
1. If you are not stuffing irrelevant keywords in URL, title tag and body copy of page then there is a good chance that your website will be fast loading.
2. Google doesn't like those websites who try to trick it into ranking for those keywords that deserve more attention than the ones stuffed inside the URL/Title Tag/Body Copy.
3. Your users will love you because your website URL is simple and easy to remember!
4. If there are more keywords stuffed in the URL, then chances are high that Google might not rank your page for any of those keyword while others who have relevance for the same keyword may outrank you!
Go ahead and try making your URLs simple and easy to understand. Take a look at the screenshot below from Google Webmasters, you can clearly see that there is no need for stuffing keywords in URL.
Google will not only penalize your website if you are stuffing keywords in URL and other meta tags but also might deindex it entirely! You don't want that do you?
The only solution left is to write relevant and specific content for users (that solves their problem) instead of stuffing your URLs. If some other website has some authority over you, then don't even think about competing with them unless you have the same/more authority than them!
Always remember that Google wants to rank REAL websites on SERP instead of fake or spammy websites. You can't fight with an army of experienced SEOs/Webmasters, so be smart and play fair by targeting only those keywords that deserve more attention!
Please remember to check the links in the comments section, some might have been fixed by now. Thanks for suggesting them! Also, share the article if you found it useful. :)
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