Quora Ads Tutorial: [Super] Laser Ad Targeting! #matchurl

Quora Ads Tutorial: [Super] Laser Ad Targeting! #matchurl

16.Jul.2021

If you wanna run
paid ads today, I think
One of the best choices
that you have to test
is Quora ads.
Why? and how?
In this video
Stay tuned and follow up with me.
Here I am
in Quora. Quora.com
If you got to my
profile here
and then click on  
my profile
you can see this month
I have 52 000
content
views.
This number I get
for free,
so this is a free
promotion for my content
using Quora.
I explained this in detail
here on my channel
in my "Quora Marketing Video"
and in the "Seven Fast Ways
To Get Traffic Online"
you can check it in the description below.
Now let's say you wanna
scale
and pay for advertising.
You wanna run paid ads. Why don't you test Quora ads?
Why don't you test
Quora ads? But before
we go and see how things work,
please don't forget, if you like
this video, if you
like to watch more videos about
digital marketing tactics,
online business, making money online.
Subscribe now to my channel
turn on the notifications,
like the video to get every new
update, almost every
day. So,
let's stop wasting time
and go directly and see
how Quora ads work
and why you should
test Quora ads today. Now
I will not waste your time
by signing up to Quora and
such related stuff. Simply go to
Quora.com and sign up
for an account. By the way, If you don't
know Quora, simply
It's a Q and A website where people
ask and
answer questions and Quora by the way
has more than 300
million visitors
and 50% is from
the US. So,
it's an awesome source
of traffic if you want to grow
online, please refer to my
videos on how to grow with Quora
in the description below.
Now we want to talk about
paid advertising with Quora.
So, simply here in your
account, you go and
click on
"ads manager" and create an account.
I will go directly to the topic, so I don't want to waste
so I don't want to waste
your time. I will create a campaign.
As you can see here,
we are in the "Create Campaign"
page and this is what we want
I don't want to waste your time now
so sign up and go and click
on "Create Campaign" just click
on "New Campaign" and you'll have this page
and let's start our real work.
Why you should choose Quora
to test your next paid ads
campaign?
Simply, in one word
"Targeting", If you
want two words
"Contextual Targeting"
Let's see how things work.
So I will say now,
this is a test
campaign, whatever now
any name you want.
Here you can set the objective
If you are familiar with Facebook ads,
Google ads, whatever
kind of ads, all
these systems have
almost the same objectives
like conversions, app installs,
get traffic, lead generation
and brand awareness.
So almost it's the same concept
like Facebook or any other
ads platform. Now
in my case, I will go
with any objective
it's all with the scope of this video
to talk about each objective. But in
just 3 seconds, conversions if you
want to run a campaign
and your main goal
is to get
more sales, to get
more conversions. If you have an
application like people they
wanna download and install, you set
this objective "App Installs",
If you want traffic to your website
you click on "Traffic", If you want awareness
you click on "Awareness" and so on.
Let's say now, I want traffic to my website as an example
Let's say now, I want traffic to my website as an example
and now you need to enter the daily
maximum budget. I will say like
10$ per day
very simple
click on "Continue"
Please here focus well
and this is where our main work will be
This is the power of Quora marketing
or Quora ads. Enter the
"ad set name" I will say
Ad set1
By the way, let's explain just
in one minute
what is a campaign? what's an
ad set? and what is an ad?
Simply, think of it like this
the campaign is the parent
we have a campaign, inside
the campaign, we will have multiple
ad sets, the ad
set will define the target of your ads
so as an example,
this campaign will have multiple ad sets.
The first one will target people in the US
and interested in
digital marketing. The second ad set
will target people maybe
worldwide or another country and so on
So, the ad set will
define the targeting and
the ad at last
under the ad set is your
ad, your image, the title and
so on. So this is the
structure of any ad system by
the way. This is how Facebook works,
Google ads work, Quora ads
work. All ad systems
work like this. We have a campaign,
multiple ad sets, and
inside each ad set, we have maybe
multiple ads. Anyway now,
we have here the
location targeting, where
you want to target, which countries,
which cities and so on.
As an example, I will say now the
United States. Very nice, you can target
cities, states
by zip codes, whatever you want.
So now I selected a country which is
the US. Now
what we are concerned about
about Quora is
the primary targeting.
To be more accurate, as I told you
is the contextual targeting.
Why I will choose this?
Simply when you
target people with
this type of targeting, the contextual.
You are targeting people who are
asking and
answering questions
related to this topic. So,
it's very precise. You
are targeting very specific people.
In Facebook, it will
analyze people
and determine who is
interested like in digital marketing
interested like in digital marketing
Interested like in digital marketing.
But in Quora, people
is asking a question about digital marketing
is answering questions about
digital marketing. So they
want a solution,
or they are answering.
So they are people who know
about digital marketing and now, now
on Quora, they are talking about digital
marketing. So, when they see an
ad in the same time
they are talking about the same topic.
You see? We have a
match between the topic
and the ad. while in
Facebook, you are like going
between the post, you see post
about politics, about sports,
about your friends and suddenly,
you see an ad , maybe you
are interested in, but it's not the time to see
this ad.
While in Quora,
this is the power of Quora.
Think about it like
in a psychology prospective, you see people
are searching for
an answer on Quora about digital
marketing, about any topic and they
saw an ad that solve this
issue, definitely they will click
and they probably want
to check your service
This is the maybe
100% match between the ad
and the contextual targeting. This is
the power of Quora ads and
this is why I tell you, you need to test
Quora today if you wanna promote
your service. As an example
here,
I will say in my case
like email marketing
so people
asking about email marketing
or answering questions
about email marketing will see my ad.
Also, It will give you some
suggestions related to email marketing.
So, anyone
is talking or answering
or questioning about these topics will see
my ads and this is the power
of Quora. Believe me, this is very
important. If you understood
the idea I talked about.
So, here
is the primary targeting so
go and choose the contextual
and test this and I'm sure
you will see good results.
Then we have the device, you can see
mobile, desktop, you
select the gender, like male, female
these are common between all ad systems
You can see the potential weekly
impressions, like half a million.
You can see it's like
it's not like Facebook we have billions of people
or like three hundred million or
whatever, we have here
five hundred thousand people, so it's so specific
on Quora. Also, it will
tell you if you wanna include in the Quora Digest
because Quora like
weekly sends a digest to all
its users and
email, So, you can include the ad
also in these emails
and so on, and here
we have the bid strategy, we can
optimize for clicks or optimize for
impressions and you can enter a cost
and it will tell you a suggested bid
like in my case it's between 0.25$
and 1.33$ and
you can see the cost per
click is, I think it's very good
compared to Facebook or Google
or whatever. We have a lot cheaper
pricing. If you go now to
as an example, H-Supertools
let's see this. H-Supertools
and go to the "Keyword Research
Tool" here
and then let's search for
email marketing in
the US. let's
see this search. You will see now
the CPC is 43$
and the competition is very high
While here in Quora, we
choose email marketing and look at this
bid price, it's only 0.25$
or 1.33$
So, it's really a lot
cheaper than promoting on Google
or on Facebook and so on
So, set a price like 79$,
the suggested price and click
then on "Continue"
Now, you need to
create your ad.
You can see in this video I'm just focusing
on the power of Quora ads "
and the most important
points inside this system,
this marketing or this ad system.
If you are interested
in learning more in deep, every
detail here. Please comment below
that you want this type of
tutorial to see If you are interested.
So, I can create a full
free course about Quora marketing
and Quora ads.
So, here we are now
we need to create the ad
You can select between an image ad,
a text ad or to promote an
answer as I told you, Quora
is a Q and A website. So
you can answer questions like
in my case, If you go here
you can see here in my
account, let's go back
I am answering
questions, you can see this is a question and in
the answer, I mention my
services, my website, my
YouTube channel, my videos, everything
In this way, I can promote my
content and in this way also
select an answer to promote
in Quora, so it will appear
as the best answer for
any related question
to this topic. Anyway,
so you can select an image ad, text ad
or promote an answer
and then you set an ad name
"Ad 1 " here, anything
you can enter the business name, It will appear here
in this ad here,
enter the headline sentence
you want and the body text
and you can enter a call into action like "learn more", "Apply now". It's
like in Facebook If you are familiar
with. Like any other
ads platform, you can add the logo also here
the logo and you can add an image if
you want with
600x335 pixels and
you can publish and continue
your ad. Now,
I recommend you read the Quora
ads policy very well
because it has somehow detailed policy
about your images, your titles,
how you write them and so on.
It don't like spamming
even if you pay for this ad,
it has
a detailed policies, I recommend you
read before publishing and creating any ad.
So, you can create the ad and
you enter the URL you want people to go
with, to go to and then click
"Continue" and your ad will be published.
Just I wanna remind you also
If you applied my strategy in affiliate marketing
I explained in my channel here
you can check in the description below.
Quora is also. Quora ads is also
one of the best choices
to promote your services, to
promote your affiliate products.
But, Quora doesn't accept
affiliate links, so
to promote, like in my case
I promote my
blog as an example
let's open my blog
I promote an article and in
the article I have an affiliate
link. Did you get the
point. So, Quora doesn't accept
affiliate links directly so
you need to create a landing page ,maybe
a blog post and inside the blog post
you can mention your affiliate links
and so on, and you can
try promoting affiliate products with
Quora also if you want
or promote your own services and products
and websites.
I hope this helps you
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update almost every
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