Ow.ly is Hootsuite's URL shortener, integrated right into the platform! You can shorten URLs for free, or use Owly Pro to track your clicks with in-depth analytics.
HOW TO SHORTEN A LINK
Step 1: Copy and paste in a link to shorten it in the text field on any page of your Hootsuite dashboard.
Step 2: Click "Shorten" when you're ready to go! Your shortened link will be automatically copied to your clipboard, ready for pasting wherever you'd like.
Step 3: To manage all of your short links, click "Settings" next to the shortened link field. This will take you where you need to go!
HOW TO USE PRO
You can toggle your shortening preferences between free and pro under "Settings" as well.
Step 1: Click on Owly Pro to expand the box.
Step 2: Then, click "Start Tracking & Driving More Traffic With Ow.ly Pro."
Step 3: You'll be taken to a new page where you can start using our pro service. When you're ready, go ahead and click "Upgrade Now" and then select a plan that works best for you!
WHY YOU SHOULD USE OWLY PRIME
In-depth link analytics of your short links from within Hootsuite give you more comprehensive insight into what's working on social media. You can see your social performance as it happens, not just monthly or at the end of a campaign.
WHAT YOU'LL GET WITH OWLY PRO
An eye-catching dashboard to monitor the clicks on your links from Owly Prime within Hootsuite Analytics.
More than just clicks: see engagement and conversion--like downloads and signups--all in one place!
Pricing: $5 per month for 10 shortened links; $15 per month for 50 shortened links; $30 per month for 100 shortened links.
A free 30 day trial is available so you can see if our pro service works best for you! After that, go ahead and click upgrade now to select a plan that suits your needs.
Need more than 100 shortened links? No problem. We have another package available with 1,000 shortened links for $50/month
TRY OWLY PRIME FREE
You can try out Owly Prime at no cost up to 3,000 clicks per month! You don't even need a credit card to sign up--just enter an email address and you're all set!
After that, go ahead and click upgrade now to select a plan that suits your needs.
Ready to try out the Hootsuite platform? Get started today. If you have any questions about Hootsuite or Owly Prime, please reach out to our support team at [email protected] or give us a call at +1 (604) 568-9951.
Liz is the Content and Community Manager here at Hootsuite, specializing in social media and web copywriting. She's an avid dog lover and Netflix binge watcher after a long day in front of the computer, and she's excited to share her knowledge with you! Find more content from Liz here: Twitter: @lizd .
Created by: Hootsuite Marketing Team
Comments: Owly Pro is integrated into the dashboard of my account on HootSuite. I can see stats such as clicks, which users clicked how many times, etc., within minutes of posting links Facebook or Twitter. When clicking on "Owly" on my dashboard it takes me to the Owly Prime page. There I can change my settings from free, which is 10 shortened links per month or Pro for $5/month, $15/month, or $30/month for 50, 100, and 1000 shortlinks respectively.
I think that this is a really great tool to use if you are using HootSuite because it gives you great analytics without having to leave the platform. It also makes it easy to find out what your most successful posts were so that you can continue creating content like that in the future! I know some other social media managers suggest using Bitly instead since they sometimes have better click through rates but I think they both have their benefits and that in the end, it comes down to personal preference. Also, I like that you can easily switch between free and pro in your settings.
It's really easy to use Owly! If you're using HootSuite then it integrates right into the dashboard so no worries about adding a bunch of buttons or anything like that under settings. You can add as many shortened links as you want (obviously not more than 100) and when you click on "Owly" on your dashboard it will take you to the Owly Prime page where there is a toggle for free vs pro: 10 shortlinks per month or 50 shortlinks per month. It really couldn't be easier than that! I'm not sure what the difference is between free/10 links vs 50 links per month--is it that 50 are more interesting or has some other feature? I don't know but they both seem to work great - no complaints!
This is a really amazing tool because you can see your shortlinks metrics right alongside your other social analytics, so you can view the performance of your brand holistically. It's really helpful to be able to do this without having to leave HootSuite and go to Owly separately, which would be cumbersome if you had many shortened links. As for pricing, I think it depends on how much shortlink tracking you need. If you're just using 10 shortened links then it might not be worth paying for just 10
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