Background Information: Ow.ly is a shortener tool that is best known for its connection to Hootsuite. It can be used right inside the HootSuite Dashboard so that all your information is in one place.
It is also a tool that can help you to measure data about how your links
are performing and use this information to your advantage. Just by using the
free version of HootSuite, you can get Ow.ly for free as well. You will need
a Hootsuite account to use it. The benefit of needing a Hootsuite account
is that the tool will be more secure than if everyone were able to use it. While there is a free account, you can also upgrade to a paid version with added benefits.
Ow.ly is an awesome tool to use for businesses and brands who want to track and manage their social media presence all in one place. The Ow.ly platform provides users with information about the number of clicks each link has received and where they have come from. It gives business' real time data through graphs and charts that will show how the content is performing so that they can make changes accordingly. This makes it easier than ever before to share links on multiple social media channels because there's no need to switch back and forth between them when looking at analytics or making adjustments.
This tool saves both time and energy by doing what used to be done manually, which would take hours upon hours. The Ow.ly link shortener will create a shortened link so that you can track the clicks on it easily. This is especially beneficial for businesses because they get to see which are the most popular social media posts, where their followers are located, and what types of content work best based off demographic data.
Businesses also get access to other valuable features that come with the paid version of this tool. It's no secret that companies want more detailed reports than just numbers for clicks. They need information about how many impressions their links have received, what days these viewers were active on social media, and other valuable pieces of information like demographics or location data. These features are all available in the paid version of Ow.ly.
Businesses have the opportunity to choose between a free or paid version of this tool, depending on their needs. They can use Ow.ly for free to get access to some valuable data that will help manage their social media accounts better. However, they also get access to other features like demographics and location data when they upgrade to the paid version.
Thanks to its easy-to-use dashboard, businesses should find Ow.ly very intuitive and simple enough to learn quickly while still offering them plenty of benefits along the way (lengthy article) (end article).
(c)Article Background Information
OW.LY is Hootsuite's shortened link shortener service made specifically for their users' social media sharing needs; it is a part of "Hootsuite Free" service. OW.LY allows users to shorten links and track the number of clicks on them in real time all from within HootSuite's dashboard. They can generate reports about performance metrics, such as what days their viewers are active on social media and where they live or work, but these features are only available with a paid subscription. OW.ly uses a special algorithm for its shortened links that makes them more likely to keep working even after being clicked by another user multiple times within a given time period; it also detects whether or not clickers have come from different IP addresses so that it doesn't count every single clicker multiple times over when there was just one pageview.
A free account offers access to some of OW.ly's features, like number of clicks graph and shortened link details, but users will have to upgrade for location data or demographics reports. A paid subscription is required for more detailed information about clickers' activities on social media accounts or their locations. Another benefit of upgrading to the paid version is that it provides the ability to see what hours users are most active on social media which means businesses can post during those times instead of wasting time trying to connect with unresponsive viewers. A business could also consider creating multiple accounts if they need more than just one user license or if they want separate OW.ly short links for different divisions within their company (lengthy article)
(c)Article Background Information
OW.LY is a link shortening service that was created in conjunction with Hootsuite, a social media management tool for businesses and organizations. The product is designed to be used from within the dashboard of Hootsuite so it is very easy to use when wanting to share information on various social media platforms. Free accounts have access to some features at no cost but they are limited in what they can do including number of clicks allowed per day, additional metrics like demographics or location data, and still requires users to download their own tracking code rather than having one automatically set up for them. Paid subscriptions give users the ability to track click behaviors through IP addresses or browser settings; view demographic details; and share more than 100 shortened links per day. The paid version also unlocks the ability to track clicks over different time periods, schedule posts for specific times of the day; and view location data.
(c)Article Background Information
OW.LY is a shortener link service created by Hootsuite made specifically for their users' social media sharing needs; it is part of "Hootsuite Free" service. OW.LY allows users to shorten links and track the number of clicks on them in real time all from within HootSuite's dashboard. They can generate reports about performance metrics, such as what days their viewers are active on social media and where they live or work, but these features are only available with a paid subscription. OW.ly uses a special algorithm for its shortened links that makes them more likely to keep working even after being clicked by another user multiple times within a given time period; it also detects whether or not clickers have come from different IP addresses so that it doesn't count every single clicker multiple times over when there was just one pageview.
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