Not Using UTM Parameters

Not Using UTM Parameters

05.Sep.2021

Direct traffic may be a problem for some website owners, but it can also happen unintentionally.

In Google Analytics reports, direct traffic means that the visitor did not make an intermediary stop on their way to your site - they went straight from their browser directly to yours. In other words, they typed in your web address or followed a bookmark or received a link from someone else who typed or copied it correctly. In these cases, there is no tracking information used to follow the session back to its point of origin. And if you’re using UTM parameters while sharing your article on social media platforms like Twitter and Facebook then you are losing credit for any conversions that happen as a result of this direct traffic.

 

To avoid this, always use UTM parameters when sharing your own content. Rebrandly has built out this process natively so that you can easily track and attribute website traffic and conversions back to the original source.

 

What's more, we've made major improvements over Google Analytics' URL builder with our built-in link shortener: it’s free, fast and easy! You can start using it in less than 30 seconds by clicking here .

 

Google Analytics is a great tool for tracking web visits, however some of these statistics aren’t as accurate as they could be because not all traffic is tracked back to its source. Sometimes traffic from Twitter or other sources comes in as direct.

 

If you use UTM parameters when sharing your own content on social media, then you are losing credit for website traffic and conversions.

To prevent this, always use UTM parameters when sharing your own content with Rebrandly.

 

Rebrandly has built out this process natively so that you can easily track and attribute website traffic and conversions back to the original source. You can start using it in less than 30 seconds by clicking here . And if you’d like to receive even more analytics data, connect Rebrandly with Google Analytics or Mixpanel.

Utm-url parameters are used in URLs to store campaign information that is later used in Webmaster tools & Analytics account along with providing an accurate report which includes direct visitors too apart from referral sources. UTM parameters in a way helps in tracking the visitor's journey from social media to your website.

 

Rebrandly has built out this process natively so that you can easily track and attribute website traffic and conversions back to the original source. You can start using it in less than 30 seconds by clicking here . And if you’d like to receive even more analytics data, connect Rebrandly with Google Analytics or Mixpanel.

Google Analytics is a great tool for tracking web visits, however some of these statistics aren’t as accurate as they could be because not all traffic is tracked back to its source. Sometimes traffic from Twitter or other sources comes in as direct. To avoid this, always use UTM Parameters when sharing your own content with Rebrandly. This will ensure the traffic is properly attributed to its original source.

Rebrandly has built out this process natively so that you can easily track and attribute website traffic and conversions back to the original source. You can start using it in less than 30 seconds by clicking here . And if you’d like to receive even more analytics data, connect Rebrandly with Google Analytics or Mixpanel.

Not Using UTM Parameters: Direct traffic may be a problem for some website owners, but it can also happen unintentionally. In Google Analytics reports, direct traffic means that the visitor did not make an intermediary stop on their way to your site - they went straight from their directly to yours. In other words, they didn't visit any other sites. This can be a problem for some website owners because direct traffic is not attributed back to the source and it will appear as if conversions and sales occurred from that source without an intermediary step. To prevent this from happening, always use utm-url parameters when sharing your own content on social media platforms like Twitter and Facebook. If you're using Rebrandly's built-in link shortener then you can generate utm-urls by clicking here . It's free, fast and easy! And if you'd like to receive even more analytics data, connect Rebrandly with Google Analytics or Mixpanel.

Google Analytics is a great tool for tracking web visits, however some of these statistics aren't as accurate as they could be because not all traffic is tracked back to its source. Sometimes traffic from Twitter or other sources comes in as direct. To avoid this, always use UTM Parameters when sharing your own content with Rebrandly. This will ensure the traffic is properly attributed to its original source.

Rebrandly has built out this process natively so that you can easily track and attribute website traffic and conversions back to the original source. You can start using it in less than 30 seconds by clicking here . And if you'd like to receive even more analytics data, connect Rebrandly with Google Analytics or Mixpanel.

Not Using UTM Parameters: Direct traffic may be a problem for some website owners, but it can also happen unintentionally. In Google Analytics reports, direct traffic means that the visitor did not make an intermediary stop on their way to your site - they went straight from their directly to yours. In other words, they didn't visit any other sites. This can be a problem for some website owners because direct traffic is not attributed back to the source and it will appear as if conversions and sales occurred from that source without an intermediary step. To prevent this from happening, always use utm-url parameters when sharing your own content on social media platforms like Twitter and Facebook. If you're using Rebrandly's built-in link shortener then you can generate utm-urls by clicking here . It's free, fast and easy! And if you'd like to receive even more analytics data, connect Rebrandly with Google Analytics or Mixpanel.

Google Analytics is a great tool for tracking web visits, however some of these statistics aren't as accurate as they could be because not all traffic is tracked back to its source. Sometimes traffic from Twitter or other sources comes in as direct. To prevent this from happening, always use UTM Parameters when sharing your own content on social media platforms like Twitter and Facebook. If you're using Rebrandly's built-in link shortener then you can generate utm-urls by clicking here . It's free, fast and easy! And if you'd like to receive even more analytics data, connect Rebrandly with Google Analytics or Mixpanel.

 

Background information for person who wrote the article: Why is this happening?

N/A

What can you do to fix it?

Use UTM Parameters when sharing your own content on social media platforms like Twitter and Facebook. If you're using Rebrandly's built-in link shortener then you can generate utm-urls by clicking here . It's free, fast and easy! And if you'd like to receive even more analytics data, connect Rebrandly with Google Analytics or Mixpanel.

How will this help me?

This ensures that all traffic from direct sources is attributed back to its source so that the conversions and sales are not lost from view. This way, 

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