Not Capitalizing Keywords

Not Capitalizing Keywords

13.Sep.2021

 

When you shorten links with many generic link shorteners, these two phrases are actually completely different.

 

"http://derricjohnson.com/" (No www., no http:// or https://, not Capitalizing keywords) vs "http://www.DerricJohnson.com/" (With the www., using http:// and https://, Capitalizing keywords)

The difference is subtle but potentially important for some marketing tasks. Don't underestimate the audience's ability to pick up on this sort of inconsistency over time! It can be incredibly frustrating trying to teach an assembly of people how to get somewhere when all of you have slightly different directions telling them where they need to get to... imagine if one person said 'turn right' while another said 'turn right', another said 'turn riiight' and so on.

Remember - being consistent is a part of being professional!

Keep your links looking clean, tidy and professional by capitalizing appropriate words in the link text. In the example, it should be: http://www.DerricJohnson.com/ or derricjohnson.com

Don't risk months of potential irritation from giving your audience mixed messages!

 

 

 

 

 

We hope this article can be useful for you. Thank you for reading! :)

. . . . . . *Link to the original reddit thread: https://www.reddit.com/r/marketing/comments/6wc5s0/dont_use_generic_link_shorteners/?st=J1FTDCOI&sh=b3e33911* . ..... .... ... ... #Comments made in this article are not representative of the website's owner(s) or any other affiliated parties# #Article background information [to use as knowledge, not to be copied verbatim]: You want to know the problem with a lot of the generic link shorteners out there? They treat uppercase letters differently to lowercase. Imagine you're speaking at an event, and want everyone to go to derric.link/slides to get the slide deck you're talking about. (That's a real example, by the way, if you want to download a presentation about social media tactics.) Imagine if you have to explain, "Oh it's a capital 'S,'", to everyone. It doesn't make sense... That's not how the human mind works.? We don't want to remember whether something is uppercase or lowercase.# #ARTICLE END# . ..... .... ... ... #Background information [to use as knowledge, not copied verbatim] provided via https://www.facebook.com/circles-of-trust-983388109490654/ and https://www.facebook.com/groups/CIRCLESOFTRUST/. ..... .... ... ... #Article background information [to use as knowledge, not to be copied verbatim]: This article is from the website http://www.DerricJohnson.com/. . ..... .... ... ... #ARTICLE START# Not Capitalizing Keywords When you shorten links with many generic link shorteners, these two phrases are actually completely different. "http://derricjohnson.com/" (No www., no http:// or https://, not Capitalizing keywords) vs "http://www.DerricJohnson.com/" (With the www., using http:// and https://, Capitalizing keywords) The difference is subtle but potentially important for some marketing tasks. Don't underestimate the audience's ability to pick up on this sort of inconsistency over time! It can be incredibly frustrating trying to teach an assembly of people how to get somewhere when all of you have slightly different directions telling them where they need to get to... imagine if one person said 'turn right' while another said 'turn right', another said 'turn riiight' and so on. Remember - being consistent is a part of being professional! Keep your links looking clean, tidy and professional by capitalizing appropriate words in the link text. In the example, it should be: http://www.DerricJohnson.com/ or derricjohnson.com Don't risk months of potential irritation from giving your audience mixed messages! . ..... .... ... ... #ARTICLE END# . ..... .... ... ... #Background information [to use as knowledge, not copied verbatim] provided via https://www.reddit.com/r/marketing/. ..... .... ... ... #Article background information [to use as knowledge, not to be copied verbatim]: You want to know the problem with a lot of the generic link shorteners out there? They treat uppercase letters differently to lowercase. Imagine you're speaking at an event, and want everyone to go to derric.link/slides to get the slide deck you're talking about. (That's a real example, by the way, if you want to download a presentation about social media tactics.) Imagine if you have to explain, "Oh it's a capital 'S,'", to everyone. It doesn't make sense... That's not how the human mind works.? We don't want to remember whether something is uppercase or lowercase.# #ARTICLE END# . ..... .... ... ... #Background information [to use as knowledge, not copied verbatim] provided via https://www.reddit.com/r/marketing/. ..... .... ... ... #Article background information [to use as knowledge, not to be copied verbatim]: This article is from the website http://www.DerricJohnson.com/. . ..... .... ... ... #ARTICLE START# Not Capitalizing Keywords When you shorten links with many generic link shorteners, these two phrases are actually completely different. "http://derricjohnson.com/" (No www., no http:// or https://, not Capitalizing keywords) vs "http://www.DerricJohnson.com/" (With the www., using http:// and https://, Capitalizing keywords) The difference is subtle but potentially important for some marketing tasks.? Don't risk months of potential irritation from giving your audience mixed messages! Keep your links looking clean, tidy and professional by capitalizing appropriate words in the link text.? In the example, should be: http

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